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Broadcasters Halting Technology Spend Until Mandates or Competition Demands Them to Do So
29-Aug-2019
Global
Market Research
K32D-01-00-00-00
IT03921-GL-MR_23539
Encoders are commercially sold products in hardware or software form, which produce output in one compressed video format. The broadcast encoders market covers revenues for all broadcast applications of video encoders including contribution, backhaul, distribution, and digital terrestrial transmission (DTT). This research study does not include custom software, unbranded products, PCI cards, DSP boards, or unassembled components in the market sizing.
The research study forecasts broadcast and DTT video encoders growth from 2018 to 2024. There is a growing emphasis on bandwidth savings and video quality; major events such as the 2020 Olympics and the push for replacements or upgrades of encoding equipment for broadcast will drive the revenue growth in the market. However, rising competition from direct-to-consumer and over-the-top based workflows, growing use of virtualized encoder solutions, and slow adoption of advanced video formats and resolutions will slow down the market growth in the forecast period. This research includes regional revenue and trend analysis as well as growth forecasts for NALA, EMEA, and APAC. Technology trends, pricing analysis, and a market overview for the broadcast and DTT video encoders market are included in this study. For this research study, Frost & Sullivan splits the market into three use cases/segments of broadcast encoders: contribution, backhaul and distribution, and DTT. Each use case/segment includes an overall discussion of revenue and forecast as well as regional analysis and vendor segment share.
This broadcast and DTT video encoders study includes vendor market share and a competitive landscape. Vendors covered in this research study include Adtec Digital, ATEME, Cisco Systems (Synamedia), International Datacasting Corporation, ARRIS, MediaKind, Fujitsu, Harmonic Inc., Media Excel, NTT, Omid Technologies, Intopix, Evertz, Streambox, Telairity (VITEC), Nevion, and SAPEC. Most of the vendors are profiled in the competitive landscape section while some smaller vendors are listed as “Others”. The last part of this research study focuses on growth opportunities for the market, strategic imperatives for success and growth, and predictions for the market.
Key Issues Addressed
- Is the broadcast and DTT video encoders market growing and at what rate?
- Which factors will drive the market growth, and which will restrain the market?
- How are the video encoders segments performing globally? Which segment has the best chance for growth?
- Which vendors are succeeding in the market? What mergers and acquisitions have happened in the last 4 years?
- What are the trends shaping the market today? How will they affect the broadcaster purchasing habits of video encoding technology?
- What are the major growth opportunities and strategic imperatives for growth?
Key Findings
Key Findings (continued)
Key Findings (continued)
Market Engineering Measurements
CEO’s Perspective
Market Definitions
Market Definitions (continued)
Key Questions this Study will Answer
Digital Media Value Chain
Market and Segments Description
Regional Segmentation
Broadcast Encoder Ecosystem
Product and Technology Definitions
Product and Technology Definitions (continued)
Product and Technology Definitions (continued)
Product and Technology Definitions (continued)
Product and Technology Definitions (continued)
Product and Technology Definitions (continued)
Product and Technology Definitions (continued)
Market Segmentation
Market Drivers
Drivers Explained
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Market Restraints
Restraints Explained
Restraints Explained (continued)
Restraints Explained (continued)
Restraints Explained (continued)
Forecast Assumptions
Unit Shipment Forecast
Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
Pricing Trends and Forecast
Pricing Trends and Forecast Discussion
Pricing Trends and Forecast Discussion (continued)
Pricing Trends and Forecast Discussion (continued)
Pricing Trends and Forecast Discussion (continued)
ATSC 3.0
Market Share
Market Share Analysis
Competitive Environment
Key Industry Participants
Key Industry Participants (continued)
Competitive Landscape
Competitive Factors and Assessment
Market Leader—Ericsson
Market Leader—Ericsson (continued)
Market Contenders
Market Contenders (continued)
Market Contenders (continued)
Other Market Participants—Highlights
Other Market Participants—Highlights (continued)
Other Market Participants—Highlights (continued)
Other Market Participants—Highlights (continued)
Other Market Participants—Highlights (continued)
Other Market Participants—Highlights (continued)
Other Market Participants—Highlights (continued)
Growth Opportunity 1—ATSC 3.0: Next-Generation TV
Growth Opportunity 2—Cord Cutters: Traditional TV Existing with OTT Streaming
Growth Opportunity 3—Video Compression: Keeping it High Quality
Growth Opportunity 4—Live Events: Traditional TV is Scalable and Reliable
Growth Opportunity 5—Transition from Hardware to Software Video Encoding
Strategic Imperatives for Success and Growth
Contribution Video Encoders Segment Key Findings
Market Engineering Measurements
Unit Shipment Forecast
Revenue Forecast
Pricing Trends and Forecast
Percent Unit Shipment Forecast by Region
Unit Shipment Forecast by Region
Contribution Video Encoders Segment Discussion
Contribution Video Encoders Segment Discussion (continued)
Market Share
Competitive Environment
Competitive Factors and Assessment
Backhaul and Distribution Video Encoders Segment Key Findings
Market Engineering Measurements
Unit Shipment Forecast
Revenue Forecast
Pricing Trends and Forecast
Percent Unit Shipment Forecast by Region
Unit Shipment Forecast by Region
Backhaul and Distribution Video Encoders Segment Discussion
Backhaul and Distribution Video Encoders Segment Discussion (continued)
Market Share
Competitive Environment
Competitive Factors and Assessment
DTT Video Encoders Segment Key Findings
Market Engineering Measurements
Unit Shipment Forecast
Revenue Forecast
Pricing Trends and Forecast
Percent Unit Shipment Forecast by Region
Unit Shipment Forecast by Region
DTT Video Encoders Segment Discussion
DTT Video Encoders Segment Discussion (continued)
Market Share
Competitive Environment
Competitive Factors and Assessment
The Last Word—Predictions
Legal Disclaimer
Market Engineering Methodology
Market Engineering Measurements
Learn More—Next Steps
List of Exhibits
List of Exhibits (continued)
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Key Issues Addressed
- Is the broadcast and DTT video encoders market growing and at what rate?
- Which factors will drive the market growth, and which will restrain the market?
- How are the video encoders segments performing globally? Which segment has the best chance for growth?
- Which vendors are succeeding in the market? What mergers and acquisitions have happened in the last 4 years?
- What are the trends shaping the market today? How will they affect the broadcaster purchasing habits of video encoding technology?
- What are the major growth opportunities and strategic imperatives for growth?
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Melody Siefken |
| Industries | Information Technology |
| WIP Number | K32D-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9523-D1,9705-C1,9A3C-D1,9A3D-D1 |
Global Analysis of the Broadcast and Digital Terrestrial Television (DTT) Video Encoders Market, Forecast to 2024
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