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Global Building Technology B2B eCommerce Growth Opportunities
The Advancement of B2B Online Sales is Crucial to Distribution Channel Optimization
21-Apr-2023
Global
Market Research
PE4D-01-00-00-00
EN01382-GL-MT_27595
This Frost & Sullivan research service focuses on B2B eCommerce in the building technology (BT) industry and its related business growth opportunities. Frost & Sullivan segments the BT industry into building automation systems (BAS); light-emitting diode (LED) lighting; heating, ventilation, and air conditioning (HVAC) equipment; and facility management (FM). The study examines B2B eCommerce as an independent online sales channel owned proprietarily by BT industry participants. Third-party online channels or third-party marketplaces are excluded from the scope of the study.
B2B eCommerce acts as an additional and important avenue in BT companies' omnichannel marketing strategies, which establish an integrated and modern sales method that enhances the customer experience. However, the buying process is a hybrid one, and purchases above a certain value or with extensive requirements will require offline transactions and advice from sales personnel. In addition, customers expect a B2C experience when buying from BT companies. Virtual tours are trending alongside the online simulation of select products and services. Moving forward, product and service customization through B2B eCommerce is likely to see improvement with the increased adoption of virtual simulation due to technological advancements, including artificial intelligence (AI).
Companies with B2B eCommerce channels or digital service offerings mentioned in this study include Siemens, Schneider Electric, Carrier, Trane, Signify, Acuity Brands, JLL Technologies, and Edgenta NXT. Six growth opportunities are identified, and they cover 3 major strategic imperatives, that is, Customer Value Chain Compression, Innovative Business Models, and Disruptive Technologies.
Author: Melvin Leong
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Building Technology (BT) Business-to-Business (B2B) eCommerce Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Scope of Analysis
Definitions
Definitions (continued)
Global Trends—Internet
Global Trends—Internet (continued)
Top Trends to Watch Out For
Top Trends Impacting BT
Top Trends Impacting BT (continued)
Top Trends Impacting BT (continued)
Top Trends Impacting BT (continued)
B2B eCommerce in the United States
B2B eCommerce in Europe
Development Milestones
Top Reasons to Expand B2B eCommerce
Top Reasons to Expand B2B eCommerce (continued)
B2B eCommerce Themes and Implications
B2B eCommerce Themes and Implications (continued)
Growth Drivers
Growth Restraints
Sales Channel Roadmap
B2B eCommerce in BAS
B2B eCommerce in LED Lighting
B2B eCommerce in HVAC
B2B eCommerce in FM
B2B eCommerce Ecosystem in BT
Siemens
Siemens (continued)
Schneider Electric
Schneider Electric (continued)
Signify
Signify (continued)
Acuity Brands
Acuity Brands (continued)
Carrier
Trane
JLLT
Edgenta NXT
Other Notable Participants with B2B eCommerce Channels
Growth Opportunity Ecosystem
Growth Opportunity 1—Cognitive Supply Chain Management for Seamless eCommerce
Growth Opportunity 1—Cognitive Supply Chain Management for Seamless eCommerce (continued)
Growth Opportunity 2—CRM for Personalized eCommerce Experiences
Growth Opportunity 2—CRM for Personalized eCommerce Experiences (continued)
Growth Opportunity 3—eCommerce Offering Customized Solutions
Growth Opportunity 3—eCommerce Offering Customized Solutions (continued)
Growth Opportunity 4—Subscription and XaaS Sales through eCommerce
Growth Opportunity 4—Subscription and XaaS Sales through eCommerce (continued)
Growth Opportunity 5—Interactivity for a Unique Purchase Experience in eCommerce
Growth Opportunity 5—Interactivity for a Unique Purchase Experience in eCommerce (continued)
Growth Opportunity 6—Data Analytics to Power Up PWA-based and Headless eCommerce
Growth Opportunity 6—Data Analytics to Power Up PWA-based and Headless eCommerce (continued)
List of Exhibits
List of Exhibits (continued)
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