Global Building Technology B2B eCommerce Growth Opportunities

Global Building Technology B2B eCommerce Growth Opportunities

The Advancement of B2B Online Sales is Crucial to Distribution Channel Optimization

RELEASE DATE
21-Apr-2023
REGION
Global
Research Code: PE4D-01-00-00-00
SKU: EN01382-GL-MT_27595
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Description

This Frost & Sullivan research service focuses on B2B eCommerce in the building technology (BT) industry and its related business growth opportunities. Frost & Sullivan segments the BT industry into building automation systems (BAS); light-emitting diode (LED) lighting; heating, ventilation, and air conditioning (HVAC) equipment; and facility management (FM). The study examines B2B eCommerce as an independent online sales channel owned proprietarily by BT industry participants. Third-party online channels or third-party marketplaces are excluded from the scope of the study.

B2B eCommerce acts as an additional and important avenue in BT companies' omnichannel marketing strategies, which establish an integrated and modern sales method that enhances the customer experience. However, the buying process is a hybrid one, and purchases above a certain value or with extensive requirements will require offline transactions and advice from sales personnel. In addition, customers expect a B2C experience when buying from BT companies. Virtual tours are trending alongside the online simulation of select products and services. Moving forward, product and service customization through B2B eCommerce is likely to see improvement with the increased adoption of virtual simulation due to technological advancements, including artificial intelligence (AI).

Companies with B2B eCommerce channels or digital service offerings mentioned in this study include Siemens, Schneider Electric, Carrier, Trane, Signify, Acuity Brands, JLL Technologies, and Edgenta NXT. Six growth opportunities are identified, and they cover 3 major strategic imperatives, that is, Customer Value Chain Compression, Innovative Business Models, and Disruptive Technologies.

Author: Melvin Leong

Table of Contents

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on the Building Technology (BT) Business-to-Business (B2B) eCommerce Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Scope of Analysis

Definitions

Definitions (continued)

Global Trends—Internet

Global Trends—Internet (continued)

Top Trends to Watch Out For

Top Trends Impacting BT

Top Trends Impacting BT (continued)

Top Trends Impacting BT (continued)

Top Trends Impacting BT (continued)

B2B eCommerce in the United States

B2B eCommerce in Europe

Development Milestones

Top Reasons to Expand B2B eCommerce

Top Reasons to Expand B2B eCommerce (continued)

B2B eCommerce Themes and Implications

B2B eCommerce Themes and Implications (continued)

Growth Drivers

Growth Restraints

Sales Channel Roadmap

B2B eCommerce in BAS

B2B eCommerce in LED Lighting

B2B eCommerce in HVAC

B2B eCommerce in FM

B2B eCommerce Ecosystem in BT

Siemens

Siemens (continued)

Schneider Electric

Schneider Electric (continued)

Signify

Signify (continued)

Acuity Brands

Acuity Brands (continued)

Carrier

Trane

JLLT

Edgenta NXT

Other Notable Participants with B2B eCommerce Channels

Growth Opportunity Ecosystem

Growth Opportunity 1—Cognitive Supply Chain Management for Seamless eCommerce

Growth Opportunity 1—Cognitive Supply Chain Management for Seamless eCommerce (continued)

Growth Opportunity 2—CRM for Personalized eCommerce Experiences

Growth Opportunity 2—CRM for Personalized eCommerce Experiences (continued)

Growth Opportunity 3—eCommerce Offering Customized Solutions

Growth Opportunity 3—eCommerce Offering Customized Solutions (continued)

Growth Opportunity 4—Subscription and XaaS Sales through eCommerce

Growth Opportunity 4—Subscription and XaaS Sales through eCommerce (continued)

Growth Opportunity 5—Interactivity for a Unique Purchase Experience in eCommerce

Growth Opportunity 5—Interactivity for a Unique Purchase Experience in eCommerce (continued)

Growth Opportunity 6—Data Analytics to Power Up PWA-based and Headless eCommerce

Growth Opportunity 6—Data Analytics to Power Up PWA-based and Headless eCommerce (continued)

List of Exhibits

List of Exhibits (continued)

Legal Disclaimer

This Frost & Sullivan research service focuses on B2B eCommerce in the building technology (BT) industry and its related business growth opportunities. Frost & Sullivan segments the BT industry into building automation systems (BAS); light-emitting diode (LED) lighting; heating, ventilation, and air conditioning (HVAC) equipment; and facility management (FM). The study examines B2B eCommerce as an independent online sales channel owned proprietarily by BT industry participants. Third-party online channels or third-party marketplaces are excluded from the scope of the study. B2B eCommerce acts as an additional and important avenue in BT companies' omnichannel marketing strategies, which establish an integrated and modern sales method that enhances the customer experience. However, the buying process is a hybrid one, and purchases above a certain value or with extensive requirements will require offline transactions and advice from sales personnel. In addition, customers expect a B2C experience when buying from BT companies. Virtual tours are trending alongside the online simulation of select products and services. Moving forward, product and service customization through B2B eCommerce is likely to see improvement with the increased adoption of virtual simulation due to technological advancements, including artificial intelligence (AI). Companies with B2B eCommerce channels or digital service offerings mentioned in this study include Siemens, Schneider Electric, Carrier, Trane, Signify, Acuity Brands, JLL Technologies, and Edgenta NXT. Six growth opportunities are identified, and they cover 3 major strategic imperatives, that is, Customer Value Chain Compression, Innovative Business Models, and Disruptive Technologies. Author: Melvin Leong
More Information
Author Melvin Leong
Industries Environment
No Index No
Is Prebook No
Keyword 1 B2B Ecommerce Market
Keyword 2 B2B Ecommerce Growth Trends
Keyword 3 B2B Ecommerce Trends
Podcast No
WIP Number PE4D-01-00-00-00