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Growing User Need for Ideation and Strong Preference for All-in-One Devices Promote Adoption
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This research study includes market sizing and growth forecasts for digital collaboration boards (DCBs), comprising digital whiteboards and all-in-one (AIO) collaboration boards. These are technologies designed to enable ideation and problem solving over interactive touch screen displays using whiteboarding capabilities such as content creation, presentation, annotation and manipulation, content/media streaming, retrieval and sharing data. DCBs are a significant evolution from the previous generation of whiteboarding solutions i.e. analog and interactive whiteboards in terms of delivering a projector-free, user-friendly, digital, engaging and more productive team collaboration experience. The latest generation of DCBs leverage the power of cloud to provide multi-location support and the ability to centrally capture and store information.The DCB market grew by 18.3 percent in 2018 driven by the growing need for interactive content collaboration that enables both in-room and remote participants to ideate and solve business problems. End-user needs are changing rapidly for whiteboarding solutions. The rapid proliferation of smartphones and tablets has a significant bearing on user expectations with regards to the touch experience of large format displays. While digital whiteboards have come a long way in replacing interactive whiteboards in education and businesses, AIO collaboration boards represent a new market segment that is seeing stronger adoption owing to the single-solution capability backed by tightly integrated hardware and software which simplifies configuration and promotes easy collaboration. Despite only being available for a few years, the AIO collaboration boards market - largely comprised of Cisco Webex Board, Microsoft Surface Hub and Google Jamboard - represented 12.2 percent of total DCB market revenues in 2018. Increasing collaborative intensity in workplace, growing need for medium and large meeting spaces to be more agile and adaptive, rising need to equip huddle spaces with collaborative technologies will boost the growth of DCB market. Further, need for a single dashboard for all real-time and asynchronous collaboration use cases will accelerate the demand for AIO collaboration boards in the forecast period. This research study does not include cloud, web, and video conferencing software and services (e.g. Webex, GoToMeeting, Zoom) that support whiteboarding and screen sharing; older generation whiteboard solutions such as analog whiteboards, projector computer duo systems, interactive whiteboards, and interactive projectors; video walls and large physical canvas supported by interactive projectors; digital signage solutions and whiteboard software licenses and cloud storage services associated with digital collaboration boards.Author: Vaishno Devi Srinivasan
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