Global Electric Two-wheeler OEM Strategies and Growth Opportunities

Global Electric Two-wheeler OEM Strategies and Growth Opportunities

With the Global Emergence of Electrification, Electric Two-wheelers have Taken a Huge Leap Forward, Leading to Technological Advancements and Innovative Business Models

RELEASE DATE
16-Nov-2021
REGION
North America
Research Code: PC1E-01-00-00-00
SKU: AU02247-NA-MT_25948
$4,950.00
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$4,950.00
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Description

With the growing electrification of vehicles across the globe, there has been increased demand for electric vehicles, especially electric two-wheelers, as they are the fastest growing transport mode in most developing countries. Further, the COVID-19 situation has also forced commuters to avoid public transport and transition toward personal mobility.

Growing government support for the implementation of electric two-wheelers through subsidies, incentives, and tax rebates has encouraged OEMs to explore the electric two-wheeler space. Further, growing investment in start-ups, charging infrastructure, and innovative business models are expected to create more lucrative opportunities for the electric two-wheeler market.

This study assesses the growth strategies of some key electric two-wheeler OEMs and start-ups across the globe and the growth opportunities for the global electric two-wheeler industry.

It presents a holistic view of some key global OEMs, their profiles, and their top strategies for growth.

It provides insights on OEM strategies and presents the reader with a vision of how industry participants have been strategizing to increase the sales, expand their businesses, and collaborate with other stakeholders.

Author: Shraddha Manjrekar

Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top Three Strategic Imperatives on the Global Electric Two-Wheeler (E2W) Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Global E2W Industry Scope of Analysis

Snapshot of Key Competitors in the Global E2W Industry

Growth Drivers in Global Electric Two-wheeler Market

Growth Restraints in Global Electric Two-wheeler Market

Regional Segmentation

Global E2W—Benchmarking

Global E2W—Benchmarking (continued)

Global E2W—Benchmarking (continued)

Global E2W—Benchmarking (continued)

Global E2W—Benchmarking (continued)

Global E2W—Benchmarking (continued)

Key Challenges for Electric Two-wheeler OEMs

Key Markets EV Incentives for Two Wheelers

Geographical Spread of Key E2W Brands

Company 1—YADEA: Company Overview

Yadea—eScooter Models

Yadea—SWOT Matrix

Yadea—Global Expansion Augmentation Strategy Through Partnerships

Yadea—Premium Positioning Strategy

Yadea—Market Share Expansion Strategy

Yadea—Future Strategy and Plans

Company 2—Niu Technologies: Company Overview

Niu Technologies—eScooter Models

Niu Technologies—SWOT Matrix

Niu Technologies—Offline Sales Strategy: Retail Store Expansion

Niu Technologies—New Product Launch Strategy

Niu Technologies—Innovative Design Strategy

Niu Technologies—Future Strategy and Plans

Company 3—Gogoro: Company Overview

Gogoro—eScooter Models

Gogoro—SWOT Matrix

Gogoro—Global Expansion of Battery Swapping Network

Gogoro—Expansion of eScooter Sharing Platform

Gogoro—Growth Strategy

Gogoro—Strategy and Future Plans

Company 4—Okinawa Autotech: Company Overview

Okinawa Autotech—eScooter Models

Okinawa Autotech—SWOT Matrix

Okinawa Autotech—Dealership Expansion Strategy

Okinawa Autotech—Customer-centric Marketing Strategy

Okinawa Autotech—Upgrade and Expansion of Manufacturing Processes

Okinawa Autotech—Future Strategy and Plans

Company 5—Hero Electric: Company Overview

Hero Electric—eScooter Models

Hero Electric—SWOT Matrix

Hero Electric—Network Expansion Strategy

Hero Electric—Research and Development Strategy

Hero Electric—Strategic Partnerships

Hero Electric—Future Strategy and Plans

Company 6—Zero Motorcycles: Company Overview

Zero Motorcycles—eMotorcycle Models

Zero Motorcycles—SWOT Matrix

Zero Motorcycles—Long-term Electrification and Technology Partnerships

Zero Motorcycles—Product Line-up Strategy

Zero Motorcycles—Product Promotion Strategy: Cash for Carbon Program

Zero Motorcycles—Future Strategy and Plans

Company 7—Govecs AG: Company Overview

Govecs AG—eScooter Models

Govecs AG—SWOT Matrix

Govecs AG—Acquisition Strategy: Horizontal Acquisition

Govecs AG—Market Expansion Through New Mobility Solutions

Govecs AG—Product Development Strategy

Govecs AG—Future Strategies and Plans

Company 8—Energica Motor Company: Company Overview

Energica Motor Company—eMotorcycle Models

Energica Motor Company—SWOT Matrix

Energica Motor Company—Expansion of Sales Network

Energica Motor Company—New Innovative Solutions and Applications

Energica Motor Company—Strategic Partnerships

Energica Motor Company—Future Strategies and Plans

Company 9—Harley Davidson: Company Overview

Harley Davidson—eMotorcycle Models

Harley Davidson—SWOT Matrix

Harley Davidson—Focus on the Electric Motorcycle Vision

Harley Davidson—Strategic Partnership for LiveWire

Harley Davidson—Future Strategies and Plans

Company 10—Askoll EVA S.P.A.: Company Overview

Askoll EVA S.P.A.—eScooter Models

Askoll EVA S.P.A.—SWOT Matrix

Askoll EVA S.P.A.—Geographical Expansion Strategy

Askoll EVA S.P.A.—Expansion and Improvement of the Product Line

Askoll EVA S.P.A.—Strengthening Presence in the OEM Field

Askoll EVA S.P.A.—Future Strategies and Plans

Company 11—VinFast: Company Overview

VinFast—eScooter Models

VinFast—SWOT Matrix

VinFast—Automated State-of-the-art Manufacturing Facility

VinFast—EV Strategy Through Partnerships

VinFast—New Product Development Strategy

VinFast—Future Strategies and Plans

Company 12—Ather Energy: Company Overview

Ather Energy—eScooter Models

Ather Energy—SWOT Matrix

Ather Energy—Expansion and Production Ramp-up

Ather Energy—Magnification of Ather Grid Fast Charging Network Across India

Ather Energy—Strategic Partnerships

Ather Energy—Future Strategies and Plans

Company 13—Damon Motors: Company Overview

Damon Motors—eMotorcycle Models

Damon Motors—SWOT Matrix

Damon Motors—Technological Advancements Strategy: Offering Unique Features

Damon Motors—Partnership Strategy to Accelerate Business

Damon Motors—Acquisition Strategy

Damon Motors—Future Strategies and Plans

Growth Opportunity 1—Convergence of Stakeholders and OEMs for the Growth of the Industry

Growth Opportunity 1—Convergence of Stakeholders and OEMs for the Growth of the Industry (continued)

Growth Opportunity 2—Evolving Business Models Accelerating the Adoption of E2W

Growth Opportunity 2—Evolving Business Models Accelerating the Adoption of E2W (continued)

Growth Opportunity 3—Technological Developments Driving the Demand for E2W

Growth Opportunity 3—Technological Developments Driving the Demand for E2W (continued)

Growth Opportunity 4—Standardization of Swappable Batteries to Expand the Horizon for Cross-manufacturer Battery Sharing

Growth Opportunity 4—Standardization of Swappable Batteries to Expand the Horizon for Cross-manufacturer Battery Sharing (continued)

Growth Opportunity 5—Increasing Investments in Electric Mobility Start-ups to Encourage Innovative Solutions

Growth Opportunity 5—Increasing Investments in Electric Mobility Start-ups to Encourage Innovative Solutions (continued)

Your Next Steps

Why Frost, Why Now?

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

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Related Research
With the growing electrification of vehicles across the globe, there has been increased demand for electric vehicles, especially electric two-wheelers, as they are the fastest growing transport mode in most developing countries. Further, the COVID-19 situation has also forced commuters to avoid public transport and transition toward personal mobility. Growing government support for the implementation of electric two-wheelers through subsidies, incentives, and tax rebates has encouraged OEMs to explore the electric two-wheeler space. Further, growing investment in start-ups, charging infrastructure, and innovative business models are expected to create more lucrative opportunities for the electric two-wheeler market. This study assesses the growth strategies of some key electric two-wheeler OEMs and start-ups across the globe and the growth opportunities for the global electric two-wheeler industry. It presents a holistic view of some key global OEMs, their profiles, and their top strategies for growth. It provides insights on OEM strategies and presents the reader with a vision of how industry participants have been strategizing to increase the sales, expand their businesses, and collaborate with other stakeholders. Author: Shraddha Manjrekar
More Information
Author Shradha Manjrekar
GPS Codes 9673-A6,9800-A6,9807-A6,9813-A6,9882-A6,9AF6-A6
Industries Automotive
No Index No
Is Prebook No
Podcast No
WIP Number PC1E-01-00-00-00