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Growth Opportunities for Global Subscription Video on Demand (SVOD) Services
Growth Opportunities for Global Subscription Video on Demand (SVOD) Services
COVID-19 Pandemic Marks a New Era for SVOD as Both Market Demand and Competition Intensify
01-Aug-2022
Latin America
Market Research
Description
This study covers the global market for SVOD services that go over the top (OTT), meaning that providers distribute them directly to customers over a public internet connection. The study excludes other means of delivering on-demand content, such as satellite services or internet protocol TV (IPTV).
The booming SVOD market presents immense growth potential. In 2021, the global SVOD market earned revenues of $87.30 billion, an increase of 24.5% over 2020.
Growth in 2021 was mainly attributed to an increase in paid subscriptions (led by the creation of original content), acquisition of top-tier programming, and the proliferation of platforms available.
The COVID-19 pandemic has catalyzed the SVOD market since 2020. Both revenues and paid licenses increased at extraordinary rates, leading to more companies entering the market and numerous new offerings in the space.
While SVOD companies covered in the study can offer advertising-based video on demand (AVOD) or transactional video on demand (TVOD) services as part of their portfolio, pure AVOD or TVOD participants are excluded from the research.
This research does not provide individual regional forecasts for SVOD services, but Frost & Sullivan does provide 2020 versus 2021 revenue market splits by region, including North America; Europe, the Middle East and Africa (EMEA); Asia-Pacific (APAC); and Latin America. The study period is 2019–2028.
Primary and secondary information, in conjunction with internal information databases, underpin the market analysis, observations, and conclusions.
Research Highlights
Even though COVID-19 no longer has the same effect as it did initially, the SVOD market has plenty of room to expand. Three main factors will drive market growth, in terms of revenues and paid licenses:
- Younger generations prefer VOD services rather than pay TV because they are cheaper and offer the flexibility to watch content at any place and time.
- More people will have access to ever faster internet connections and smart devices in upcoming years, boosting the total addressable market for SVOD services.
- Penetration of SVOD services into regions such as Latin America or Africa remains limited but will continue developing.
RESEARCH: INFOGRAPHIC
This infographic presents a brief overview of the research, and highlights the key topics discussed in it.Click image to view it in full size
Table of Contents
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Global Subscription Video on Demand (SVOD) Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Scope of Analysis
SVOD Market as Part of the VOD Ecosystem*
SVOD as Part of the OTT Market*
Key Competitors
Growth Metrics
Growth Drivers
Growth Restraints
Forecast Assumptions
Revenue and Installed Licenses Forecast
Net New Licenses Forecast
Percent Revenue by Region
Revenue and Installed Licenses Forecast Analysis
Revenue and Installed Licenses Forecast Analysis (continued)
Revenue Analysis by Region
Pricing Trends Analysis
Competitive Environment
Revenue Share
Installed Paid Licenses Share
Revenue Share and Installed Paid Licenses Analysis
Revenue Share and Installed Paid Licenses Analysis (continued)
Growth Opportunities
Growth Opportunity 1: Embrace Interactive Experiences
Growth Opportunity 1: Embrace Interactive Experiences (continued)
Growth Opportunity 2: Combine SVOD and AVOD to Enable Expansion among Price-sensitive Customers
Growth Opportunity 2: Combine SVOD and AVOD to Enable Expansion among Price-sensitive Customers (continued)
Growth Opportunity 3: Integrate Technological Advancements to Prevent Streaming Piracy
Growth Opportunity 3: Integrate Technological Advancements to Prevent Streaming Piracy (continued)
Growth Opportunity 4: Bundle Multiple SVOD Services to Avoid a Zero-Sum Game in the Streaming War
Growth Opportunity 4: Bundle Multiple SVOD Services to Avoid a Zero-sum Game in the Streaming War (continued)
Growth Opportunity 5: Diversify Service Offerings to Add Value for the Customer
Growth Opportunity 5: Diversify Service Offerings to Add Value for the Customer (continued)
Growth Opportunity 6: Produce Local Content to Boost Demand
Growth Opportunity 6: Produce Local Content to Boost Demand (continued)
Growth Opportunity 7: Embrace Open Caching Technology to Improve Streaming Quality
Growth Opportunity 7: Embrace Open Caching Technology to Improve Streaming Quality (continued)
Growth Opportunity 8: Utilize Loyalty Programs to Reduce Subscriber Churn
Growth Opportunity 8: Utilize Loyalty Programs to Reduce Subscriber Churn (continued)
Growth Opportunity 9: Encourage Growth in the Smart TV and Streaming Stick Markets
Growth Opportunity 9: Encourage Growth in the Smart TV and Streaming Stick Markets (continued)
Growth Opportunity 10: Seek out Strategic Partnerships with Telcos
Growth Opportunity 10: Seek out Strategic Partnerships with Telcos (continued)
Providers included in “Others” in the SVOD Revenue and Installed Paid Licenses Share Section
Your Next Steps
Why Frost, Why Now?
List of Exhibits
Legal Disclaimer
Popular Topics
Research Highlights
Even though COVID-19 no longer has the same effect as it did initially, the SVOD market has plenty of room to expand. Three main factors will drive market growth, in terms of revenues and paid licenses:
- Younger generations prefer VOD services rather than pay TV because they are cheaper and offer the flexibility to watch content at any place and time.
- More people will have access to ever faster internet connections and smart devices in upcoming years, boosting the total addressable market for SVOD services.
- Penetration of SVOD services into regions such as Latin America or Africa remains limited but will continue developing.
| Deliverable Type | Market Research |
|---|---|
| Author | Lara Forlino |
| Industries | Entertainment and Media |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | Video on Demand Market |
| Keyword 2 | SVOD |
| Keyword 3 | Subscription Video on Demand |
| Podcast | No |
| WIP Number | K7A0-01-00-00-00 |