Growth Opportunities for Telcos in IoT

Growth Opportunities for Telcos in IoT

New Business Models and Emerging IoT Applications Create Competitive Intensity

RELEASE DATE
14-Jul-2022
REGION
Global
Deliverable Type
Market Research
Research Code: K7A3-01-00-00-00
SKU: IT04546-GL-MT_26706
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Description

The key challenge for telecom operators (telcos) is to go beyond connectivity and provide business solutions to enterprise customers, as well as connected home and digital lifestyle services to consumers. A solid ecosystem strategy and effective execution by operators are key requisites to address this challenge.

The IoT space is still in flux. Unlike more mature Information and communications technology (ICT) markets, the IoT space also has significant overlap with other industries, such as automotive, energy, and transportation. To accurately observe and measure IoT-related economic activity, Frost & Sullivan uses the definition above to determine if a technology product, application, or service is to be considered part of the IoT.

Until recently, IoT was a competitive advantage, while now it is a competitive requirement. For traditional telcos, the ecosystem has evolved and now they must either evolve or perish.

About 60 LTE-M and 110 NB-IoT networks were in operation worldwide as of February 2022. With commercial launches of long-term evolution machine-type communication (LTE-M), NB-IoT, and private LTE networks, in addition to the launch of 5G in different regions, traditional mobile operators have started launching more affordable and attractive connectivity offerings. Stretching beyond their role as connectivity providers, telecom operators are acquiring end-to-end IoT capabilities with new business and operational models that promote greater agility and flexibility.

A total of 4 companies—Verizon, Telefónica, Claro Brasil, and NTT Docomo—were selected and profiled for the purpose of this research to identify trends in the industry across different regions and track how the ecosystem is evolving around them. This study outlines each company’s portfolio, value proposition, emerging use cases by verticals, and success stories. Recent developments are also included to provide an overall view of each company’s strategy and direction.

Research Scope

This study analyzes how the global IoT ecosystem of operators is configured, in addition to providing details about strategy, business models, verticals of focus, case studies, and other relevant information about the market and its participants. To be considered a component of the IoT, any product, application, or service must be part of a larger solution that comprises these 4 elements:

  • Objects that are virtualized and imbued with data measurement capabilities
  • The ability to grant identities to physical and virtual objects
  • Interconnections between these objects for monitoring and interaction
  • The ability to generate real-time insights from data and incorporate them into existing business processes

Author: Renato Pasquini


RESEARCH: INFOGRAPHIC

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Table of Contents

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on the Telco IoT Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Definition of the IoT

Growth Drivers and Restraints

Key Competitors

Telcos’ Evolutionary Digital Services Strategy

The IoT is the Catalyst Driving the Digital Transformation Journey

Multiple IoT Components in End-to-End Systems

Hardware

Connectivity

Connectivity (continued)

Data Management

UI

Benefits of End-to-End Systems

Risks of End-to-End Systems

IoT Telco Strategies

Ecosystem Development

Business Models

Infrastructure Strategy

Growth Strategies

Emerging Use Cases by Vertical

IoT Application Use Case Categories

New Mobility Opportunities

New Manufacturing Opportunities

New Utilities Opportunities

New Retail Opportunities

Top 4 Growth Opportunities in the Telco IoT Market

Success Factors for Growth

Telefónica—IoT Portfolio

Telefónica—IoT Value Proposition

Telefónica—Emerging IoT Use Cases by Vertical

Telefónica—IoT Success Story

Verizon—IoT Portfolio

Verizon—IoT Value Proposition

Verizon—Emerging IoT Use Cases by Vertical

Verizon—IoT Success Story

Claro Brasil—IoT Portfolio

Claro Brasil—IoT Value Proposition

Claro Brasil—Emerging IoT Use Cases by Vertical

Claro Brasil—IoT Success Story

NTT Docomo—IoT Portfolio

NTT Docomo—IoT Value Proposition

NTT Docomo—Emerging IoT Use Cases by Vertical

NTT Docomo—IoT Success Story

Growth Opportunity 1: Internet of Cars (IoC) for Mobility Improvement

Growth Opportunity 1: Internet of Cars (IoC) for Mobility Improvement (continued)

Growth Opportunity 2: Industrial IoT (IIoT) for Manufacturing Process Automation

Growth Opportunity 2: Industrial IoT (IIoT) for Manufacturing Process Automation (continued)

Growth Opportunity 3: Smart Metering for Advanced Measurement Infrastructure

Growth Opportunity 3: Smart Metering for Advanced Measurement Infrastructure (continued)

Growth Opportunity 4: In- and Off-store Tracking Solutions for Hyper-personalized Retail Experience 

Growth Opportunity 4: In- and Off-store Tracking Solutions for Hyper-personalized Retail Experience (continued)

List of Exhibits

Legal Disclaimer

The key challenge for telecom operators (telcos) is to go beyond connectivity and provide business solutions to enterprise customers, as well as connected home and digital lifestyle services to consumers. A solid ecosystem strategy and effective execution by operators are key requisites to address this challenge. The IoT space is still in flux. Unlike more mature Information and communications technology (ICT) markets, the IoT space also has significant overlap with other industries, such as automotive, energy, and transportation. To accurately observe and measure IoT-related economic activity, Frost & Sullivan uses the definition above to determine if a technology product, application, or service is to be considered part of the IoT. Until recently, IoT was a competitive advantage, while now it is a competitive requirement. For traditional telcos, the ecosystem has evolved and now they must either evolve or perish. About 60 LTE-M and 110 NB-IoT networks were in operation worldwide as of February 2022. With commercial launches of long-term evolution machine-type communication (LTE-M), NB-IoT, and private LTE networks, in addition to the launch of 5G in different regions, traditional mobile operators have started launching more affordable and attractive connectivity offerings. Stretching beyond their role as connectivity providers, telecom operators are acquiring end-to-end IoT capabilities with new business and operational models that promote greater agility and flexibility. A total of 4 companies—Verizon, Telefónica, Claro Brasil, and NTT Docomo—were selected and profiled for the purpose of this research to identify trends in the industry across different regions and track how the ecosystem is evolving around them. This study outlines each company’s portfolio, value proposition, emerging use cases by verticals, and success stories. Recent developments are also included to provide an overall view of each company’s strategy and direction.--BEGIN PROMO--

Research Scope

This study analyzes how the global IoT ecosystem of operators is configured, in addition to providing details about strategy, business models, verticals of focus, case studies, and other relevant information about the market and its participants. To be considered a component of the IoT, any product, application, or service must be part of a larger solution that comprises these 4 elements:

  • Objects that are virtualized and imbued with data measurement capabilities
  • The ability to grant identities to physical and virtual objects
  • Interconnections between these objects for monitoring and interaction
  • The ability to generate real-time insights from data and incorporate them into existing business processes

Author: Renato Pasquini

More Information
Deliverable Type Market Research
Author Renato Pasquini
Industries Information Technology
No Index No
Is Prebook No
Podcast No
WIP Number K7A3-01-00-00-00