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Growth Opportunities in UC Endpoint OPEX Models
OPEX Models Aim to Disrupt Device Acquisition in the UC Market
13-Jan-2022
Global
Market Research
PC15-01-00-00-00
TE04060-GL-MT_26179
Several providers, including Microsoft, Zoom, Neat, and Crestron, announced OPEX programs focusing on multiple UC endpoints in 2020-21. This move reflects the intense and growing interest in the OPEX space, which has been fueled in part by the pandemic. However, OPEX, particularly leasing as a business model, has been in practice for several years, with a focus on IP desktop phones. Recognizing the immense growth potential associated with delivering a consolidated device+ UCaaS service offering, vendors and UCaaS service providers have capitalized on this opportunity over the past five years. The accelerated adoption of cloud telephony is a key driver for the growing demand for desktop phones on OPEX. This financing model relieved businesses of some significant challenges such as hardware lock-in, unpredictable cashflows, and product obsolescence, while also aiming to improve employee productivity. OPEX allows businesses pay an ongoing monthly fee that builds in a more reasonable life cycle. Additionally, providers can also bundle in support and managed services. Acknowledging the multiple benefits associated with the headsets on OPEX model, other ecosystem participants devised a strategy to extend the model to other UC endpoints such as video, headsets, and end-to-end room devices.
This study discusses how OPEX programs are structured for various device types as well as, how different ecosystem participants can leverage the growth opportunities to stay ahead of the competition.
Author: Vaishno Devi Srinivasan
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top Three Strategic Imperatives on UC Endpoints OPEX Models
Growth Opportunities Fuel the Growth Pipeline Engine™
Market Scope
Market Segmentation 1—By Key Device Type*
Market Segmentation 2—By Deployment Model
Market Segmentation 3—By Business Model
Market Segmentation 3—By Business Model (continued)
OPEX Provider Ecosystem
Key Competitors
Market Overview
Market Overview (continued)
Market Overview (continued)
Market Overview (continued)
Market Overview (continued)
Market Overview (continued)
Market Overview (continued)
Market Overview (continued)
Market Overview (continued)
Growth Drivers for the UC Endpoints OPEX Market
Growth Restraints for the UC Endpoints OPEX Market
Growth Opportunity 1—OPEX Enables Hardware Vendors to Increase their UC Endpoint Sales
Growth Opportunity 1—OPEX Enables Hardware Vendors to Increase their UC Endpoint Sales (continued)
Growth Opportunity 2—OPEX as an Excellent Strategy for UCaaS/VaaS Providers to Fend off Competition
Growth Opportunity 2—OPEX as an Excellent Strategy for UCaaS/VaaS Providers to Fend off Competition (continued)
Growth Opportunity 3—RaaS Provides Great Opportunity to Create a Niche in a Multi-vendor Environment
Growth Opportunity 3—RaaS Provides Great Opportunity to Create a Niche in a Multi-vendor Environment (continued)
Growth Opportunity 4—Growth Opportunities Across Different Device Types
Growth Opportunity 4—Growth Opportunities Across Different Device Types (continued)
List of Exhibits
Legal Disclaimer
List of Figures
- UC Endpoints OPEX Market: Types of UC Devices Available on OPEX, Global, 2021
- UC Endpoints OPEX Market: Types of Deployment Models in OPEX, Global, 2021
- UC Endpoints OPEX Market: Growth Drivers, Global, 2022–2026
- UC Endpoints OPEX Market: Growth Restraints, Global, 2022–2026
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