Home of the Future

Home of the Future

European Consumer Demands for a Connected Lifestyle and Expectations for their Ecosystem

RELEASE DATE
04-Nov-2015
REGION
Europe
Research Code: MB94-01-00-00-00
SKU: EN00847-EU-VC_17147
$6,950.00
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$6,950.00
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Description

The smart and connected homes market is in a high growth phase at the moment, but it is also riddled with uncertainty about what will happen next in terms of technology, applications, business models, suppliers, and customer demographics. This study takes a detailed look at the expectation and requirements of end customers in Europe by examining attitudes and opinions towards all of the key elements of connected living. The analysis is based on interviews with 2,000 residential customers across Europe's 5 largest markets: Germany, France, the United Kingdom, Italy, and Spain.

Table of Contents

Top Findings - An Overview of the Survey Results

  • Cost is King
  • Focused Opportunities Evident in Core Demographics
  • Functional Priorities are Changing
  • Mobile Control
  • Visibility is Everything

Top Conclusions - What Can We Infer from the Results?

  • Connectivity-related Issues Must be Resolved
  • Consumer Aspirations will Change
  • A Push Rather than Pull Opportunity
  • Business Models are Yet to be Defined

Top Recommendations - Extracting Actionable Insight from the Survey Findings

  • Focus on your core
  • Education is essential
  • Look to the cloud
  • Help consumers over the tipping point
  • Plan for the future

Opportunity Evolution - Start Small, Think Big

  • Solution Scope
  • Functional Priorities
  • Business Model
  • Control Interface
  • Demographics
  • Value Drivers

Associated Research and Multimedia

Defining the Ecosystem of a Connected Home

The Home of the Future is at the Heart of Connected Living

Connected Living Market Potential - Future of Smart Homes, Virtual Work, and Connected Cities

Vision of a Connected Home

Connected Home

Objective

Methodology

Sample Characteristics

Demographics—Living Situation

Demographics—Employment Status

Internet Usage Patterns

Attitudes towards New Technologies

By Region

Issues Faced with Current Home Connectivity

Types of Data Network at Home

Cloud Services

Installed Control or Automation Applications at Home

Consumers are Aware of the Concept of Smart Homes

Perception of Smart Homes

Most Beneficial Areas for Smart Home Solutions

Overall Perceived Benefits of Smart Home Solutions

Main Obstacles against Smart Home Solutions

Major Concerns against Smart Home Solutions

Preferred Way to Control Smart Devices

Perception of Future Usage of Smart Home Solutions

Acceptance of Advertisements to Reduce Costs

Most Innovative Companies to Provide Smart Solutions

Most Benefits of Energy Management Solutions

Preferred Way of Home Installation

Most Trusted Type of Companies

Preferred Payment Models

Perceived Benefits of Smart Monitoring Solutions

Preferred Way of Home Installation

Most Trusted Type of Companies

Preferred Payment Models

Perceived Benefits of Home Entertainment

Most Trusted Type of Companies

Preferred Payment Models

Obstacles against More Multi-media Usage

General Interest in Connected Health Solutions

Perceived Benefits of Connected Health and Care Solutions

Benefits of Connected Health and Care Solutions

Preferred Ways to Control Connected Health and Care Solutions

Perceived Benefits of Home Control

Customer Profile—Families with Children

Home Devices and Control Applications

Cloud Services in Use

Home Connectivity

Perceived Benefits of Smart Home Solutions

Legal Disclaimer

The Journey to Visionary Innovation

Value Proposition—Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

List of Figures
  • 1. Sample Characteristics—Demographics
  • 2. Sample Characteristics—Living Situation
  • 3. Demographics—Living Situation
  • 4. Demographics—Employment Status
  • 5. Issues Faced with Current Home Connectivity
  • 6. Preferred Payment Models - Energy Managment Solutions and Products
  • 7. Preferred Payment Models - Home Surveillance or Monitoring Solutions and Products
  • 8. Preferred Payment Models - Home Entertainment Content
  • 9. Home Connectivity
List of Charts
  • 1. Future of Smart Homes, Virtual Work, and Connected Cities - Internet Economy as Percentage of Global GDP, Global, 2020
  • 2. Future of Smart Homes, Virtual Work, and Connected Cities - Percent Breakdown of Connected Living Segments, Global, 2020
  • 3. Smart and Connected Homes: Roadmap, Global, 2010–2020
  • 4. Attitudes towards new Consumer Electronics and Communication Technologies
  • 5. Issues Faced with Current Home Connectivity
  • 6. Types of Data Network at Home
  • 7. Cloud Services
  • 8. Installed Control or Automation Applications at Home
  • 9. Installed Control or Automation Applications at Home by Country
  • 10. Installed Control or Automation Applications at Home by Age
  • 11. Have end consumers heard about the concept of a Smart Home?
  • 12. Most Beneficial Areas for Smart Home Solutions
  • 13. Most Beneficial Areas for Smart Home Solutions by Country
  • 14. Most Beneficial Areas for Smart Home Solutions by Age
  • 15. Overall Perceived Benefits of Smart Home Solutions
  • 16. Overall Perceived Benefits of Smart Home Solutions by Country
  • 17. Overall Perceived Benefits of Smart Home Solutions by Age Group
  • 18. Major Concerns against Smart Home Solutions by Country
  • 19. Major Concerns against Smart Home Solutions by Age
  • 20. Preferred Way to Control Smart Devices
  • 21. Perception of Future Usage of Smart Home Solutions
  • 22. Acceptance of Advertisements to Reduce Costs
  • 23. Most Innovative Companies to Provide Smart Solutions
  • 24. Most Benefits of Energy Management Solutions
  • 25. Most Benefits of Energy Management Solutions by Age
  • 26. Most Benefits of Energy Management Solutions by Country
  • 27. Preferred Way of Home Installation
  • 28. Most Trusted Type of Companies - Energy Management Solutions and Products by Age
  • 29. Most Trusted Type of Companies - Energy Managment Solutions and Products by Country
  • 30. Perceived Benefits of Smart Monitoring Solutions
  • 31. Perceived Benefits of Smart Monitoring Solutions by Country
  • 32. Preferred Way of Home Installation
  • 33. Most Trusted Type of Companies - Home Monitoring Solutions and Products by Age
  • 34. Most Trusted Type of Companies - Home Surveillance Monitoring Solutions and Products by Country
  • 35. Perceived Benefits of Home Entertainment
  • 36. Perceived Benefits of Home Entertainment by Age
  • 37. Perceived Benefits of Home Entertainment by Country - Home Entertainment Solutions and Products by Age
  • 38. Perceived Benefits of Home Entertainment by Country - Home Entertainment Solutions and Products by Country
  • 39. Most Trusted Type of Companies - Home Entertainment Solutions and Products by Age
  • 40. Most Trusted Type of Companies - Home Entertainment Solutions and Products by Country
  • 41. Obstacles against More Multi-media Usage
  • 42. General Interest in Connected Health Solutions
  • 43. Perceived Benefits of Connected Health and Care Solutions
  • 44. Benefits of Connected Health and Care Solutions by Age
  • 45. Benefits of Connected Health and Care Solutions by Country
  • 46. Preferred Ways to Control Connected Health and Care Solutions
  • 47. Perceived Benefits of Home Control
  • 48. Perceived Benefits of Home Control by Age
  • 49. Perceived Benefits of Home Control by Country
  • 50. Internet Usage and Home Appliances—Parents
  • 51. Measures to Control Children‘s Internet Usage
  • 52. Perceived Benefits of Smart Home Solutions by Type of Family
  • 53. Home Devices and Control Applications
  • 54. Cloud Services in Use
  • 55. Perceived Benefits of Smart Home Solutions
Related Research
The smart and connected homes market is in a high growth phase at the moment, but it is also riddled with uncertainty about what will happen next in terms of technology, applications, business models, suppliers, and customer demographics. This study takes a detailed look at the expectation and requirements of end customers in Europe by examining attitudes and opinions towards all of the key elements of connected living. The analysis is based on interviews with 2,000 residential customers across Europe's 5 largest markets: Germany, France, the United Kingdom, Italy, and Spain.
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Table of Contents | Executive Summary~ || Top Findings - An Overview of the Survey Results~ ||| Cost is King~ ||| Focused Opportunities Evident in Core Demographics~ ||| Functional Priorities are Changing~ ||| Mobile Control~ ||| Visibility is Everything~ || Top Conclusions - What Can We Infer from the Results?~ ||| Connectivity-related Issues Must be Resolved~ ||| Consumer Aspirations will Change~ ||| A Push Rather than Pull Opportunity~ ||| Business Models are Yet to be Defined~ || Top Recommendations - Extracting Actionable Insight from the Survey Findings~ ||| Focus on your core~ ||| Education is essential~ ||| Look to the cloud~ ||| Help consumers over the tipping point~ ||| Plan for the future~ || Opportunity Evolution - Start Small, Think Big~ ||| Solution Scope~ ||| Functional Priorities~ ||| Business Model~ ||| Control Interface~ ||| Demographics~ ||| Value Drivers~ || Associated Research and Multimedia~ | Market Context~ || Defining the Ecosystem of a Connected Home~ || The Home of the Future is at the Heart of Connected Living~ || Connected Living Market Potential - Future of Smart Homes, Virtual Work, and Connected Cities~ ||| Internet Economy as Percentage of Global GDP, Global, 2020~ ||| Percent Breakdown of Connected Living Segments, Global, 2020~ || Vision of a Connected Home~ || Connected Home~ ||| Current State of Play~ ||| Development Roadmap, 2010-2020~ | Research Objectives and Methods~ || Objective~ || Methodology~ || Sample Characteristics~ ||| Demographics~ ||| Living Situation~ | Respondent Profiles~ || Demographics—Living Situation~ || Demographics—Employment Status~ || Internet Usage Patterns~ ||| Country Analysis: Significant Differences between Countries~ || Attitudes towards New Technologies~ | Technical Infrastructure of Home~ || By Region ~ ||| France~ ||| Germany~ ||| Italy~ ||| Spain~ ||| UK~ || Issues Faced with Current Home Connectivity~ || Types of Data Network at Home~ || Cloud Services~ || Installed Control or Automation Applications at Home~ ||| By Country~ ||| By Age~ | General Perceptions of Smart Home Solutions~ || Consumers are Aware of the Concept of Smart Homes~ || Perception of Smart Homes~ || Most Beneficial Areas for Smart Home Solutions~ ||| By Country~ ||| By Age~ || Overall Perceived Benefits of Smart Home Solutions~ ||| By Country~ ||| By Age Group~ || Main Obstacles against Smart Home Solutions~ || Major Concerns against Smart Home Solutions ~ ||| By Country~ ||| By Age~ || Preferred Way to Control Smart Devices~ || Perception of Future Usage of Smart Home Solutions~ || Acceptance of Advertisements to Reduce Costs~ || Most Innovative Companies to Provide Smart Solutions~ | Energy, Lighting, and Heating Management~ || Most Benefits of Energy Management Solutions~ ||| By Age~ ||| By Country~ || Preferred Way of Home Installation~ ||| All Respondents~ |||| By Country~ |||| By Age~ || Most Trusted Type of Companies~ ||| By Age and ~ ||| By Country ~ |||| Electricity / Utility Provider~ |||| Electronic Store~ |||| Broadband Provider~ |||| Telephone Provider~ |||| Online Service Companies (e.g., Google, Yahoo)~ |||| Mobile Phone Operator~ |||| Other (e.g., installers of electrical/ heating systems, specialised companies, architect, electrician~ || Preferred Payment Models~ ||| Upfront Payment~ ||| Monthly Fees~ ||| Other~ ||| Not Willing to Pay~ ||| Unsure~ | Security and Home Surveillance~ || Perceived Benefits of Smart Monitoring Solutions~ ||| By Country~ || Preferred Way of Home Installation~ || Most Trusted Type of Companies ~ ||| Home Monitoring Solutions and Products by Age~ ||| Home Surveillance Monitoring Solutions and Products by Country~ || Preferred Payment Models~ | Home Entertainment~ || Perceived Benefits of Home Entertainment~ ||| By Age~ ||| By Country~ || Most Trusted Type of Companies~ ||| Home Entertainment Solutions and Products by Age~ ||| Home Entertainment Solutions and Products by Country~ || Preferred Payment Models~ || Obstacles against More Multi-media Usage~ | Home Health and Home Care Solutions~ || General Interest in Connected Health Solutions~ ||| Telecare monitoring ~ ||| Telehealth monitoring~ ||| Fitness/wellness monitoring ~ || Perceived Benefits of Connected Health and Care Solutions~ || Benefits of Connected Health and Care Solutions ~ ||| By Age~ ||| By Country~ || Preferred Ways to Control Connected Health and Care Solutions~ | Home Control~ || Perceived Benefits of Home Control~ ||| By Age~ ||| By Country~ || Customer Profile—Families with Children~ ||| Internet Usage and Home Appliances—Parents~ ||| Measures to Control Children‘s Internet Usage~ ||| Perceived Benefits of Smart Home Solutions by Type of Family~ | Customer Profile—From Early Adopter to Standard Seeker~ || Home Devices and Control Applications~ || Cloud Services in Use~ || Home Connectivity~ || Perceived Benefits of Smart Home Solutions~ || Legal Disclaimer~ | The Frost & Sullivan Story~ || The Journey to Visionary Innovation~ || Value Proposition—Future of Your Company & Career~ || Global Perspective~ || Industry Convergence~ || 360º Research Perspective~ || Implementation Excellence~ || Our Blue Ocean Strategy~
List of Charts and Figures 1. Sample Characteristics—Demographics~ 2. Sample Characteristics—Living Situation~ 3. Demographics—Living Situation~ 4. Demographics—Employment Status~ 5. Issues Faced with Current Home Connectivity~ 6. Preferred Payment Models - Energy Managment Solutions and Products~ 7. Preferred Payment Models - Home Surveillance or Monitoring Solutions and Products~ 8. Preferred Payment Models - Home Entertainment Content~ 9. Home Connectivity~| 1. Future of Smart Homes, Virtual Work, and Connected Cities - Internet Economy as Percentage of Global GDP, Global, 2020~ 2. Future of Smart Homes, Virtual Work, and Connected Cities - Percent Breakdown of Connected Living Segments, Global, 2020~ 3. Smart and Connected Homes: Roadmap, Global, 2010–2020~ 4. Attitudes towards new Consumer Electronics and Communication Technologies ~ 5. Issues Faced with Current Home Connectivity~ 6. Types of Data Network at Home~ 7. Cloud Services~ 8. Installed Control or Automation Applications at Home~ 9. Installed Control or Automation Applications at Home by Country~ 10. Installed Control or Automation Applications at Home by Age~ 11. Have end consumers heard about the concept of a Smart Home?~ 12. Most Beneficial Areas for Smart Home Solutions~ 13. Most Beneficial Areas for Smart Home Solutions by Country~ 14. Most Beneficial Areas for Smart Home Solutions by Age~ 15. Overall Perceived Benefits of Smart Home Solutions~ 16. Overall Perceived Benefits of Smart Home Solutions by Country~ 17. Overall Perceived Benefits of Smart Home Solutions by Age Group~ 18. Major Concerns against Smart Home Solutions by Country~ 19. Major Concerns against Smart Home Solutions by Age~ 20. Preferred Way to Control Smart Devices~ 21. Perception of Future Usage of Smart Home Solutions~ 22. Acceptance of Advertisements to Reduce Costs~ 23. Most Innovative Companies to Provide Smart Solutions~ 24. Most Benefits of Energy Management Solutions~ 25. Most Benefits of Energy Management Solutions by Age~ 26. Most Benefits of Energy Management Solutions by Country~ 27. Preferred Way of Home Installation~ 28. Most Trusted Type of Companies - Energy Management Solutions and Products by Age~ 29. Most Trusted Type of Companies - Energy Managment Solutions and Products by Country~ 30. Perceived Benefits of Smart Monitoring Solutions~ 31. Perceived Benefits of Smart Monitoring Solutions by Country~ 32. Preferred Way of Home Installation~ 33. Most Trusted Type of Companies - Home Monitoring Solutions and Products by Age~ 34. Most Trusted Type of Companies - Home Surveillance Monitoring Solutions and Products by Country~ 35. Perceived Benefits of Home Entertainment~ 36. Perceived Benefits of Home Entertainment by Age~ 37. Perceived Benefits of Home Entertainment by Country - Home Entertainment Solutions and Products by Age~ 38. Perceived Benefits of Home Entertainment by Country - Home Entertainment Solutions and Products by Country~ 39. Most Trusted Type of Companies - Home Entertainment Solutions and Products by Age~ 40. Most Trusted Type of Companies - Home Entertainment Solutions and Products by Country~ 41. Obstacles against More Multi-media Usage~ 42. General Interest in Connected Health Solutions~ 43. Perceived Benefits of Connected Health and Care Solutions~ 44. Benefits of Connected Health and Care Solutions by Age~ 45. Benefits of Connected Health and Care Solutions by Country~ 46. Preferred Ways to Control Connected Health and Care Solutions~ 47. Perceived Benefits of Home Control~ 48. Perceived Benefits of Home Control by Age~ 49. Perceived Benefits of Home Control by Country~ 50. Internet Usage and Home Appliances—Parents~ 51. Measures to Control Children‘s Internet Usage~ 52. Perceived Benefits of Smart Home Solutions by Type of Family~ 53. Home Devices and Control Applications~ 54. Cloud Services in Use~ 55. Perceived Benefits of Smart Home Solutions~
Author Adrian Drozd
Industries Environment
WIP Number MB94-01-00-00-00
Is Prebook No