Home of the Future

European Consumer Demands for a Connected Lifestyle and Expectations for their Ecosystem

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The smart and connected homes market is in a high growth phase at the moment, but it is also riddled with uncertainty about what will happen next in terms of technology, applications, business models, suppliers, and customer demographics. This study takes a detailed look at the expectation and requirements of end customers in Europe by examining attitudes and opinions towards all of the key elements of connected living. The analysis is based on interviews with 2,000 residential customers across Europe's 5 largest markets: Germany, France, the United Kingdom, Italy, and Spain.

Table of Contents

1. Executive Summary
Top Findings - An Overview of the Survey Results
Cost is King
Focused Opportunities Evident in Core Demographics
Functional Priorities are Changing
Mobile Control
Visibility is Everything
Top Conclusions - What Can We Infer from the Results?
Connectivity-related Issues Must be Resolved
Consumer Aspirations will Change
A Push Rather than Pull Opportunity
Business Models are Yet to be Defined
Top Recommendations - Extracting Actionable Insight from the Survey Findings
Focus on your core
Education is essential
Look to the cloud
Help consumers over the tipping point
Plan for the future
Opportunity Evolution - Start Small, Think Big
Solution Scope
Functional Priorities
Business Model
Control Interface
Demographics
Value Drivers
Associated Research and Multimedia
2. Market Context
Defining the Ecosystem of a Connected Home
The Home of the Future is at the Heart of Connected Living
Connected Living Market Potential - Future of Smart Homes, Virtual Work, and Connected Cities
Internet Economy as Percentage of Global GDP, Global, 2020
Percent Breakdown of Connected Living Segments, Global, 2020
Vision of a Connected Home
Connected Home
Current State of Play
Development Roadmap, 2010-2020
3. Research Objectives and Methods
Objective
Methodology
Sample Characteristics
Demographics
Living Situation
4. Respondent Profiles
Demographics—Living Situation
Demographics—Employment Status
Internet Usage Patterns
Country Analysis: Significant Differences between Countries
Attitudes towards New Technologies
5. Technical Infrastructure of Home
By Region
France
Germany
Italy
Spain
UK
Issues Faced with Current Home Connectivity
Types of Data Network at Home
Cloud Services
Installed Control or Automation Applications at Home
By Country
By Age
6. General Perceptions of Smart Home Solutions
Consumers are Aware of the Concept of Smart Homes
Perception of Smart Homes
Most Beneficial Areas for Smart Home Solutions
By Country
By Age
Overall Perceived Benefits of Smart Home Solutions
By Country
By Age Group
Main Obstacles against Smart Home Solutions
Major Concerns against Smart Home Solutions
By Country
By Age
Preferred Way to Control Smart Devices
Perception of Future Usage of Smart Home Solutions
Acceptance of Advertisements to Reduce Costs
Most Innovative Companies to Provide Smart Solutions
7. Energy, Lighting, and Heating Management
Most Benefits of Energy Management Solutions
By Age
By Country
Preferred Way of Home Installation
All Respondents
By Country
By Age
Most Trusted Type of Companies
By Age and
By Country
Electricity / Utility Provider
Electronic Store
Broadband Provider
Telephone Provider
Online Service Companies (e.g., Google, Yahoo)
Mobile Phone Operator
Other (e.g., installers of electrical/ heating systems, specialised companies, architect, electrician
Preferred Payment Models
Upfront Payment
Monthly Fees
Other
Not Willing to Pay
Unsure
8. Security and Home Surveillance
Perceived Benefits of Smart Monitoring Solutions
By Country
Preferred Way of Home Installation
Most Trusted Type of Companies
Home Monitoring Solutions and Products by Age
Home Surveillance Monitoring Solutions and Products by Country
Preferred Payment Models
9. Home Entertainment
Perceived Benefits of Home Entertainment
By Age
By Country
Most Trusted Type of Companies
Home Entertainment Solutions and Products by Age
Home Entertainment Solutions and Products by Country
Preferred Payment Models
Obstacles against More Multi-media Usage
10. Home Health and Home Care Solutions
General Interest in Connected Health Solutions
Telecare monitoring
Telehealth monitoring
Fitness/wellness monitoring
Perceived Benefits of Connected Health and Care Solutions
Benefits of Connected Health and Care Solutions
By Age
By Country
Preferred Ways to Control Connected Health and Care Solutions
11. Home Control
Perceived Benefits of Home Control
By Age
By Country
Customer Profile—Families with Children
Internet Usage and Home Appliances—Parents
Measures to Control Children‘s Internet Usage
Perceived Benefits of Smart Home Solutions by Type of Family
12. Customer Profile—From Early Adopter to Standard Seeker
Home Devices and Control Applications
Cloud Services in Use
Home Connectivity
Perceived Benefits of Smart Home Solutions
Legal Disclaimer
13. The Frost & Sullivan Story
The Journey to Visionary Innovation
Value Proposition—Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy


List of Figures & Charts

1. Sample Characteristics—Demographics
2. Sample Characteristics—Living Situation
3. Demographics—Living Situation
4. Demographics—Employment Status
5. Issues Faced with Current Home Connectivity
6. Preferred Payment Models - Energy Managment Solutions and Products
7. Preferred Payment Models - Home Surveillance or Monitoring Solutions and Products
8. Preferred Payment Models - Home Entertainment Content
9. Home Connectivity


1. Future of Smart Homes, Virtual Work, and Connected Cities - Internet Economy as Percentage of Global GDP, Global, 2020
2. Future of Smart Homes, Virtual Work, and Connected Cities - Percent Breakdown of Connected Living Segments, Global, 2020
3. Smart and Connected Homes: Roadmap, Global, 2010–2020
4. Attitudes towards new Consumer Electronics and Communication Technologies
5. Issues Faced with Current Home Connectivity
6. Types of Data Network at Home
7. Cloud Services
8. Installed Control or Automation Applications at Home
9. Installed Control or Automation Applications at Home by Country
10. Installed Control or Automation Applications at Home by Age
11. Have end consumers heard about the concept of a Smart Home?
12. Most Beneficial Areas for Smart Home Solutions
13. Most Beneficial Areas for Smart Home Solutions by Country
14. Most Beneficial Areas for Smart Home Solutions by Age
15. Overall Perceived Benefits of Smart Home Solutions
16. Overall Perceived Benefits of Smart Home Solutions by Country
17. Overall Perceived Benefits of Smart Home Solutions by Age Group
18. Major Concerns against Smart Home Solutions by Country
19. Major Concerns against Smart Home Solutions by Age
20. Preferred Way to Control Smart Devices
21. Perception of Future Usage of Smart Home Solutions
22. Acceptance of Advertisements to Reduce Costs
23. Most Innovative Companies to Provide Smart Solutions
24. Most Benefits of Energy Management Solutions
25. Most Benefits of Energy Management Solutions by Age
26. Most Benefits of Energy Management Solutions by Country
27. Preferred Way of Home Installation
28. Most Trusted Type of Companies - Energy Management Solutions and Products by Age
29. Most Trusted Type of Companies - Energy Managment Solutions and Products by Country
30. Perceived Benefits of Smart Monitoring Solutions
31. Perceived Benefits of Smart Monitoring Solutions by Country
32. Preferred Way of Home Installation
33. Most Trusted Type of Companies - Home Monitoring Solutions and Products by Age
34. Most Trusted Type of Companies - Home Surveillance Monitoring Solutions and Products by Country
35. Perceived Benefits of Home Entertainment
36. Perceived Benefits of Home Entertainment by Age
37. Perceived Benefits of Home Entertainment by Country - Home Entertainment Solutions and Products by Age
38. Perceived Benefits of Home Entertainment by Country - Home Entertainment Solutions and Products by Country
39. Most Trusted Type of Companies - Home Entertainment Solutions and Products by Age
40. Most Trusted Type of Companies - Home Entertainment Solutions and Products by Country
41. Obstacles against More Multi-media Usage
42. General Interest in Connected Health Solutions
43. Perceived Benefits of Connected Health and Care Solutions
44. Benefits of Connected Health and Care Solutions by Age
45. Benefits of Connected Health and Care Solutions by Country
46. Preferred Ways to Control Connected Health and Care Solutions
47. Perceived Benefits of Home Control
48. Perceived Benefits of Home Control by Age
49. Perceived Benefits of Home Control by Country
50. Internet Usage and Home Appliances—Parents
51. Measures to Control Children‘s Internet Usage
52. Perceived Benefits of Smart Home Solutions by Type of Family
53. Home Devices and Control Applications
54. Cloud Services in Use
55. Perceived Benefits of Smart Home Solutions



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