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Home of the Future
European Consumer Demands for a Connected Lifestyle and Expectations for their Ecosystem
04-Nov-2015
Europe
Tracker
MB94-01-00-00-00
EN00847-EU-VC_17147
The smart and connected homes market is in a high growth phase at the moment, but it is also riddled with uncertainty about what will happen next in terms of technology, applications, business models, suppliers, and customer demographics. This study takes a detailed look at the expectation and requirements of end customers in Europe by examining attitudes and opinions towards all of the key elements of connected living. The analysis is based on interviews with 2,000 residential customers across Europe's 5 largest markets: Germany, France, the United Kingdom, Italy, and Spain.
Top Findings - An Overview of the Survey Results
- Cost is King
- Focused Opportunities Evident in Core Demographics
- Functional Priorities are Changing
- Mobile Control
- Visibility is Everything
Top Conclusions - What Can We Infer from the Results?
- Connectivity-related Issues Must be Resolved
- Consumer Aspirations will Change
- A Push Rather than Pull Opportunity
- Business Models are Yet to be Defined
Top Recommendations - Extracting Actionable Insight from the Survey Findings
- Focus on your core
- Education is essential
- Look to the cloud
- Help consumers over the tipping point
- Plan for the future
Opportunity Evolution - Start Small, Think Big
- Solution Scope
- Functional Priorities
- Business Model
- Control Interface
- Demographics
- Value Drivers
Associated Research and Multimedia
Defining the Ecosystem of a Connected Home
The Home of the Future is at the Heart of Connected Living
Connected Living Market Potential - Future of Smart Homes, Virtual Work, and Connected Cities
Vision of a Connected Home
Connected Home
Objective
Methodology
Sample Characteristics
Demographics—Living Situation
Demographics—Employment Status
Internet Usage Patterns
Attitudes towards New Technologies
By Region
Issues Faced with Current Home Connectivity
Types of Data Network at Home
Cloud Services
Installed Control or Automation Applications at Home
Consumers are Aware of the Concept of Smart Homes
Perception of Smart Homes
Most Beneficial Areas for Smart Home Solutions
Overall Perceived Benefits of Smart Home Solutions
Main Obstacles against Smart Home Solutions
Major Concerns against Smart Home Solutions
Preferred Way to Control Smart Devices
Perception of Future Usage of Smart Home Solutions
Acceptance of Advertisements to Reduce Costs
Most Innovative Companies to Provide Smart Solutions
Most Benefits of Energy Management Solutions
Preferred Way of Home Installation
Most Trusted Type of Companies
Preferred Payment Models
Perceived Benefits of Smart Monitoring Solutions
Preferred Way of Home Installation
Most Trusted Type of Companies
Preferred Payment Models
Perceived Benefits of Home Entertainment
Most Trusted Type of Companies
Preferred Payment Models
Obstacles against More Multi-media Usage
General Interest in Connected Health Solutions
Perceived Benefits of Connected Health and Care Solutions
Benefits of Connected Health and Care Solutions
Preferred Ways to Control Connected Health and Care Solutions
Perceived Benefits of Home Control
Customer Profile—Families with Children
Home Devices and Control Applications
Cloud Services in Use
Home Connectivity
Perceived Benefits of Smart Home Solutions
Legal Disclaimer
The Journey to Visionary Innovation
Value Proposition—Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy
List of Figures
- 1. Sample Characteristics—Demographics
- 2. Sample Characteristics—Living Situation
- 3. Demographics—Living Situation
- 4. Demographics—Employment Status
- 5. Issues Faced with Current Home Connectivity
- 6. Preferred Payment Models - Energy Managment Solutions and Products
- 7. Preferred Payment Models - Home Surveillance or Monitoring Solutions and Products
- 8. Preferred Payment Models - Home Entertainment Content
- 9. Home Connectivity
List of Charts
- 1. Future of Smart Homes, Virtual Work, and Connected Cities - Internet Economy as Percentage of Global GDP, Global, 2020
- 2. Future of Smart Homes, Virtual Work, and Connected Cities - Percent Breakdown of Connected Living Segments, Global, 2020
- 3. Smart and Connected Homes: Roadmap, Global, 2010–2020
- 4. Attitudes towards new Consumer Electronics and Communication Technologies
- 5. Issues Faced with Current Home Connectivity
- 6. Types of Data Network at Home
- 7. Cloud Services
- 8. Installed Control or Automation Applications at Home
- 9. Installed Control or Automation Applications at Home by Country
- 10. Installed Control or Automation Applications at Home by Age
- 11. Have end consumers heard about the concept of a Smart Home?
- 12. Most Beneficial Areas for Smart Home Solutions
- 13. Most Beneficial Areas for Smart Home Solutions by Country
- 14. Most Beneficial Areas for Smart Home Solutions by Age
- 15. Overall Perceived Benefits of Smart Home Solutions
- 16. Overall Perceived Benefits of Smart Home Solutions by Country
- 17. Overall Perceived Benefits of Smart Home Solutions by Age Group
- 18. Major Concerns against Smart Home Solutions by Country
- 19. Major Concerns against Smart Home Solutions by Age
- 20. Preferred Way to Control Smart Devices
- 21. Perception of Future Usage of Smart Home Solutions
- 22. Acceptance of Advertisements to Reduce Costs
- 23. Most Innovative Companies to Provide Smart Solutions
- 24. Most Benefits of Energy Management Solutions
- 25. Most Benefits of Energy Management Solutions by Age
- 26. Most Benefits of Energy Management Solutions by Country
- 27. Preferred Way of Home Installation
- 28. Most Trusted Type of Companies - Energy Management Solutions and Products by Age
- 29. Most Trusted Type of Companies - Energy Managment Solutions and Products by Country
- 30. Perceived Benefits of Smart Monitoring Solutions
- 31. Perceived Benefits of Smart Monitoring Solutions by Country
- 32. Preferred Way of Home Installation
- 33. Most Trusted Type of Companies - Home Monitoring Solutions and Products by Age
- 34. Most Trusted Type of Companies - Home Surveillance Monitoring Solutions and Products by Country
- 35. Perceived Benefits of Home Entertainment
- 36. Perceived Benefits of Home Entertainment by Age
- 37. Perceived Benefits of Home Entertainment by Country - Home Entertainment Solutions and Products by Age
- 38. Perceived Benefits of Home Entertainment by Country - Home Entertainment Solutions and Products by Country
- 39. Most Trusted Type of Companies - Home Entertainment Solutions and Products by Age
- 40. Most Trusted Type of Companies - Home Entertainment Solutions and Products by Country
- 41. Obstacles against More Multi-media Usage
- 42. General Interest in Connected Health Solutions
- 43. Perceived Benefits of Connected Health and Care Solutions
- 44. Benefits of Connected Health and Care Solutions by Age
- 45. Benefits of Connected Health and Care Solutions by Country
- 46. Preferred Ways to Control Connected Health and Care Solutions
- 47. Perceived Benefits of Home Control
- 48. Perceived Benefits of Home Control by Age
- 49. Perceived Benefits of Home Control by Country
- 50. Internet Usage and Home Appliances—Parents
- 51. Measures to Control Children‘s Internet Usage
- 52. Perceived Benefits of Smart Home Solutions by Type of Family
- 53. Home Devices and Control Applications
- 54. Cloud Services in Use
- 55. Perceived Benefits of Smart Home Solutions
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