How Cloud Providers are Failing Midsized Businesses - High Adoption, but Lower Satisfaction than Other Sectors

How Cloud Providers are Failing Midsized Businesses - High Adoption, but Lower Satisfaction than Other Sectors

RELEASE DATE
13-Sep-2019
REGION
North America
Research Code: 9B0F-00-76-00-00
SKU: IT03937-NA-SF_23594

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Description

While the cloud model can be equally attractive to every company size, one sector has been particularly relentless in pursuing a cloud strategy: midmarkets. In the Frost & Sullivan 2019 Global Cloud Survey, midmarket firms are consistently among the highest adopters of services across the cloud stack—Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS). Midsized businesses also use more public cloud providers, on average, than other firms.

Despite the high adoption rates, midsized businesses report greater challenges to achieving their cloud strategies than other sectors. One revelation that should be particularly concerning to public cloud providers is that midmarket firms express significantly lower satisfaction levels with their providers than other sectors.

In this report, we examine the results of the latest Frost & Sullivan Cloud survey, comparing responses from different company sizes. We consider what is driving the midmarket cloud journey—and what is disappointing them once they arrive. Finally, we provide tips for midmarket firms on how to optimize their experience with cloud service providers, and recommendations for cloud service providers to attract and retain this high-opportunity market.

Table of Contents

Introduction

About the Frost & Sullivan Global Cloud User Survey

Defining Midmarkets

Who is Using Cloud? Midsized Businesses are Among Highest Adopters

Why Midsized Firms Value the Cloud

Doubts are Clouding the Midmarket Experience

Midsized Firms are Judicious in Deploying Public Cloud

Midmarket Firms Face Daunting Technical and Organizational Challenges

How the Midmarket Cloud Experience Can be Improved

Midsized Firms Should Leverage the Cloud Ecosystem

Cloud Service Providers Should Step Up

Stratecast - The Last Word

About Stratecast

About Frost & Sullivan

Related Research
While the cloud model can be equally attractive to every company size, one sector has been particularly relentless in pursuing a cloud strategy: midmarkets. In the Frost & Sullivan 2019 Global Cloud Survey, midmarket firms are consistently among the highest adopters of services across the cloud stack—Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS). Midsized businesses also use more public cloud providers, on average, than other firms. Despite the high adoption rates, midsized businesses report greater challenges to achieving their cloud strategies than other sectors. One revelation that should be particularly concerning to public cloud providers is that midmarket firms express significantly lower satisfaction levels with their providers than other sectors. In this report, we examine the results of the latest Frost & Sullivan Cloud survey, comparing responses from different company sizes. We consider what is driving the midmarket cloud journey—and what is disappointing them once they arrive. Finally, we provide tips for midmarket firms on how to optimize their experience with cloud service providers, and recommendations for cloud service providers to attract and retain this high-opportunity market.
More Information
No Index No
Podcast No
Author Lynda Stadtmueller
Industries Information Technology
WIP Number 9B0F-00-76-00-00
Is Prebook No
GPS Codes 99E4-C1,9455,D562