How Users Select a Public Cloud Provider
How Users Select a Public Cloud Provider
Highlights from the 2022 Frost & Sullivan Global Cloud User Survey
08-Dec-2022
Global
Customer Research
Description
Since 2010, Frost & Sullivan has conducted an annual web-based survey of enterprise cloud decision makers. The goal is to understand not just what choices they make about cloud workloads and data, but also why. One area of inquiry is why enterprises have selected their primary public cloud service provider. In this highly concentrated market, the top three providers represent 80% of global revenue, and the top seven account for around 95%. With similar price points and technologies and with few barriers to stop enterprises from moving apps from cloud to cloud, how do the cloud providers distinguish themselves and gain loyal followers? In this report, Frost & Sullivan examines how respondents assess their cloud service providers on a variety of characteristics to determine meaningful differentiation points.
Key findings include:
• Organizations use on average three public cloud service providers.
• Users are highly satisfied with their primary public cloud service provider, rating them on average 4.16 on a scale of 5.
• Customer service, competitive cost, and brand reputation top the list of reasons why users select their primary public cloud provider.
• Oracle Cloud Infrastructure users are the most delighted among all cloud users surveyed, citing more criteria for selecting OCI than users of other clouds.
Author: Lynda Stadtmueller
Table of Contents
Research Objectives and Methodology
Respondent Profile
Respondent Profile (continued)
Key Findings
Enterprises Choose Multiple Public Cloud Providers
Why Users Move Apps from Cloud to Cloud
Choice of Primary Provider—How to Interpret the Responses
Organizations are Satisfied with their Cloud Providers
What Drives User Satisfaction with Cloud Providers?
Cloud Buyers Value Customer Service and Low Cost
Customer Service
Reputation/Image
Products/Features—Security and Availability
Products/Features—Technologies and Outcomes
Products/Features—Workload Deployment and Management
Products/Features—Developer Tools
The Last Word
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Popular Topics
Deliverable Type | Customer Research |
---|---|
Author | Lynda Stadtmueller |
Industries | Information Technology |
No Index | No |
Is Prebook | No |
Keyword 1 | public cloud providers |
Keyword 2 | cloud service providers |
Keyword 3 | public cloud infrastructure |
Podcast | No |
WIP Number | K7F3-01-00-00-00 |