How Users Select a Public Cloud Provider

How Users Select a Public Cloud Provider

Highlights from the 2022 Frost & Sullivan Global Cloud User Survey

RELEASE DATE
08-Dec-2022
REGION
Global
Deliverable Type
Customer Research
Research Code: K7F3-01-00-00-00
SKU: IT04627-GL-CR_27185
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Description

Since 2010, Frost & Sullivan has conducted an annual web-based survey of enterprise cloud decision makers. The goal is to understand not just what choices they make about cloud workloads and data, but also why. One area of inquiry is why enterprises have selected their primary public cloud service provider. In this highly concentrated market, the top three providers represent 80% of global revenue, and the top seven account for around 95%. With similar price points and technologies and with few barriers to stop enterprises from moving apps from cloud to cloud, how do the cloud providers distinguish themselves and gain loyal followers? In this report, Frost & Sullivan examines how respondents assess their cloud service providers on a variety of characteristics to determine meaningful differentiation points.

Key findings include:
•     Organizations use on average three public cloud service providers.
•     Users are highly satisfied with their primary public cloud service provider, rating them on average 4.16 on a scale of 5.
•     Customer service, competitive cost, and brand reputation top the list of reasons why users select their primary public cloud provider.
•     Oracle Cloud Infrastructure users are the most delighted among all cloud users surveyed, citing more criteria for selecting OCI than users of other clouds.

Author: Lynda Stadtmueller

Table of Contents

Research Objectives and Methodology

Respondent Profile

Respondent Profile (continued)

Key Findings

Enterprises Choose Multiple Public Cloud Providers

Why Users Move Apps from Cloud to Cloud

Choice of Primary Provider—How to Interpret the Responses

Organizations are Satisfied with their Cloud Providers

What Drives User Satisfaction with Cloud Providers?

Cloud Buyers Value Customer Service and Low Cost

Customer Service

Reputation/Image

Products/Features—Security and Availability

Products/Features—Technologies and Outcomes

Products/Features—Workload Deployment and Management

Products/Features—Developer Tools

The Last Word

Growth Opportunities Fuel the Growth Pipeline Engine™

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

Legal Disclaimer

Since 2010, Frost & Sullivan has conducted an annual web-based survey of enterprise cloud decision makers. The goal is to understand not just what choices they make about cloud workloads and data, but also why. One area of inquiry is why enterprises have selected their primary public cloud service provider. In this highly concentrated market, the top three providers represent 80% of global revenue, and the top seven account for around 95%. With similar price points and technologies and with few barriers to stop enterprises from moving apps from cloud to cloud, how do the cloud providers distinguish themselves and gain loyal followers In this report, Frost & Sullivan examines how respondents assess their cloud service providers on a variety of characteristics to determine meaningful differentiation points. Key findings include: • Organizations use on average three public cloud service providers. • Users are highly satisfied with their primary public cloud service provider, rating them on average 4.16 on a scale of 5. • Customer service, competitive cost, and brand reputation top the list of reasons why users select their primary public cloud provider. • Oracle Cloud Infrastructure users are the most delighted among all cloud users surveyed, citing more criteria for selecting OCI than users of other clouds. Author: Lynda Stadtmueller
More Information
Deliverable Type Customer Research
Author Lynda Stadtmueller
Industries Information Technology
No Index No
Is Prebook No
Keyword 1 public cloud providers
Keyword 2 cloud service providers
Keyword 3 public cloud infrastructure
Podcast No
WIP Number K7F3-01-00-00-00