Indian Calcium Carbonate (CaCO3) Market, Forecast to 2021

Commoditization of CaCO3 in the Paper, Paints, and Construction Industries has led to Increased Price Sensitivity

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Calcium carbonate has historically been one of the preferred fillers for the paper industry. In recent years, it has also become a preferred filler for the paint industry, heavily substituting kaolin in this application. While the primary reason has been the unavailability of high-quality kaolin, customers are also shifting due to the better opacity, gloss, and scrub resistance provided by calcium carbonate. While paint and paper are likely to remain the main application focus for calcium carbonate, relatively higher growth in segments such as Poly Vinyl Chloride (PVC) and masterbatches offer significant potential for a supplier to target, primarily due to the large expansion plans of companies such as Plastiblends and Finolex in India. Additionally, there is significant import substitution potential for steric coated grades of Ground Calcium Carbonate (GCC) and Precipitated Calcium Carbonate (PCC) in masterbatches and PVC applications.

The key challenge suppliers face today is delivering high product performance in what has become a highly commoditized market. Inclusion of niche grades (such as steric coated for masterbatches and PVC) and application development along with the end user has to be the focus for suppliers looking to make premium offerings and improving their margins. However, this can only be in addition to the high-volume sales of commodity grades, as the potential to make premium calcium carbonate offerings in India remains low.

The demand for PCC is limited by its niche application segments and its price. Even though PCC finds niche usage in applications such as pharmaceuticals and oral care, there are alternate fillers also which are also fulfilling the needs of the respective industry. As a result, GCC accounts for 85% of the calcium carbonate consumed today, while PCC is only 15% of the nearly 3 million MT market size. This market is serviced by 4 large-scale calcium carbonate producers that account for around 30% of the market and an additional 20%–22% of the demand is met by imports. The remainder of the market is fragmented and is catered to by medium, small-scale, and unorganized producers.

Research Scope:

This study covers the Indian market for both types of calcium carbonate in India and provides strategic insights with respect to growth opportunities. The study further captures the value chain of the Indian Calcium Carbonate market and looks to understand the projected market value by type and application. Additionally, it provides an overview of the key trends, drivers and restraints, and critical success factors for calcium carbonate manufacturers supplying to the Indian market. Overall, this study aims to assess the potential of calcium carbonate in India and understand how it is expected to evolve in the near future.


Table of Contents

Executive SummaryKey FindingsMarket Engineering MeasurementsCEO’s PerspectiveMarket OverviewMarket DefinitionsProduct DefinitionsMarket TrendsKey Questions This Study Will AnswerMarket SegmentationMarket Segmentation—GCC Market Segmentation—PCC Market Distribution ChannelsDrivers and Restraints—Total Calcium Carbonate MarketMarket DriversDrivers ExplainedMarket RestraintsRestraints ExplainedForecasts and Trends—Total Calcium Carbonate MarketMarket Engineering MeasurementsForecast AssumptionsVolume ForecastGCC Percent Volume Forecast by SegmentPCC Percent Volume Forecast by SegmentKey Trends Driving the GCC and PCC MarketsMarket Share and Competitive Analysis—Total Calcium Carbonate MarketMarket Share—Total Calcium Carbonate MarketMarket Share—GCC MarketMarket Share—PCC MarketMarket Share Analysis—GCC MarketMarket Share Analysis—PCC MarketCompetitive EnvironmentTop CompetitorsCompetitive Factors and AssessmentGrowth Opportunities and Companies to ActionGrowth Opportunity: Infrastructure GrowthGrowth Opportunity: Growth in Major End-Use IndustriesGrowth Opportunity: Import SubstitutionGrowth Opportunity: Kaolin SubstitutionGrowth Opportunity: India’s Focus on Becoming a Manufacturing HubStrategic Imperatives for CaCO3 ManufacturersPaper Segment AnalysisMarket Engineering MeasurementsVolume ForecastKey Upcoming Plants in the Paper IndustryPaints Segment AnalysisMarket Engineering MeasurementsVolume ForecastKey Upcoming Plants in the Paints IndustryPlastics Segment AnalysisMarket Engineering MeasurementsVolume ForecastKey Upcoming Plants in the Plastics IndustryOral Care Segment AnalysisMarket Engineering MeasurementsVolume ForecastThe Last WordThe Last Word—3 Big PredictionsLegal DisclaimerAppendixMarket Engineering MethodologyAbbreviations and Acronyms Used


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