Indian Commercial Vehicles Market Trends and Forecasts

Business Model Impact in the Face of Impeding Segmental Shifts and Demand Drivers

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OEMs need to look beyond traditional vehicle/spare-part sales and services to differentiate their products, offer end-to-end customized solutions in a highly connected environment, combat competition, and use win-win relationships across the value chain. This research service analyzes various business model parameters of a commercial vehicle OEM under 4 broad sections, namely, GLOCAL, Product, Process, and Channel Management. It also assesses how these factors will have to be used effectively in alternate revenue streams despite macro-economic challenges and Mega Trends shaping the Indian Commercial Vehicle market. A case study of the top 5 market participants and their expected business model evolution has also been provided.

Table of Contents

Executive SummaryKey FindingsKey Findings (continued)Research Scope & ObjectiveIndian CV Industry—Segmentation and Historical TrendsIndian CV Sector—Vehicle Segmentation in PC and GC Segments Indian CV Sector—Past TrendsIndian CV Sector—Total PC & GC SalesIndian CV Sector—Total PC SalesIndian CV Sector—Total GC SalesIndian CV Sector—M&HCVIndian CV Sector—M&HCV GC and PC SalesIndian CV Sector—M&HCV GC Segment ParticipantsIndian CV Sector—Sales in M&HCV GC SegmentIndian CV Sector—M&HCV: PC Segments SalesIndian CV Sector—LCVIndian CV Sector—LCV GC and PC SalesIndian CV Sector—Sales in LCV GC SegmentIndian CV Sector—Sales in LCV PC SegmentMega Trends Catalyzing Segmental Shifts—Forecasts until FY2021–2022Indian Economy and HCV SalesHistorical HCV SalesMulti-axle Rigid Truck Segment EvolutionSegment Shift AnalysisPercentage Sales and GVWR RatingEconometric Parameters—Domestic Sales ForecastPESTLE—Political Impact AnalysisMajor Implications of GST in the HCV IndustryGST ImpactGST’s Impact on Logistics and TransportationMajor Warehousing Hubs will Emerge after GSTPESTLE—Economical Impact AnalysisUrbanization—Growth in Urban Regions by 2025Smart CitiesImpact of Smart City Development on HCVPESTLE—Social Impact AnalysisOverloading Practices (MHCV Segment)Weigh in Motion (WIM) and Impact on OverloadingPESTLE—Technological Impact AnalysisPESTLE—Legal Impact AnalysisPESTLE—Ecological Impact AnalysisEmission Norms RoadmapEmission NormsEngine R&DGDP Forecast ScenariosResults of Forecast Model—LCVResults of Forecast Model—MHCV GCMHCV PC—Trends Shaping The Next 5 YearsResults of Forecast Model—MHCV PCCommercial Vehicles—Global and Indian MarketsExports from IndiaVoice of Customer Survey—CV Fleet Owners and DriversIndian Logistics Sector—OverviewOperating Cost of EconomicsKey Purchase Factors and TCO—Expected EvolutionPreference for Cowl and Cabins—2016Gear Box—Preferences: 2016Driveline—Engine Power and Pick-upDriveline—Engine Power and Pick-up (continued)Spares Preference (OES and Aftermarket Brands)Automated Manual Transmission (AMT)CV Fleet Owner and CV DriversKey Takeaways—Requirements of CV Fleet OwnersGC Drivers and PC DriversKey Takeaways—Requirements of CV DriversExpected CV OEM Business Model Evolution in India Top Transformational Shifts Expected to Shape the Future of LogisticsCustomer Bases with High-growth PotentialHow OEMs will Differentiate their BrandsFuturistic Technology in CVSenior Management Top-of-Mind IssuesStakeholders in the Indian Logistics SectorGLOCAL—Role of Indian Operations in the Global Manufacturing LandscapeExports from IndiaMajor Global ParticipantsSnapshot of International OperationsTata Motors—Exports from IndiaDaimler—Exports from IndiaProduct Focus—New Product Introductions and Leveraging Global Platforms New Product Introduction—FY2015–16New Product Introduction—FY2015–16 (continued)New Product Introduction—FY2015–16 (continued)New Product Introduction—FY2015–16 (continued)MAN 49.300 6x4 with AMTOEM Updates—New Product DevelopmentTata Motors—Entry into the 400 hp SegmentAshok Leyland—Entry into the 400HP SegmentAuto Expo 2016—Tata MotorsAuto Expo 2016—VECVAuto Expo 2016—MahindraAuto Expo 2016—Ashok LeylandPC—Perceived Impact of New Product LaunchesEmerging Revenue Opportunities—Big Data in Commercial VehiclesBig Data Analytics—Potential Savings for OEMs and FleetsBig Data in Logistics Future of Connectivity in Urban LogisticsRevenue Distribution by StakeholderBig Data Opportunities for OEMsTelematics in CVsFMS/Telematics Unit—Feature EvaluationDrivers for Advent of FMS/Telematics in IndiaFMS—Regulation Compliance and Safety EnablersCase Study—E-brokerage in IndiaCase Study—E-brokerage in India (continued)2016 CV Telematics Outlook—Top Six PredictionsChannel Management—Evolving Dealership Revenue Strategies Dealership Value Chain and Profit Margin AnalysisRising Degree of Digitization in Dealership RetailingDealership and OEM Convergence Strategy AnalysisDealer—Customer Interface ProcessOEM Authorized Service Scenario by 2020Captive Leasing and Financing SolutionsProfitability Matrix—Result of the Business ModelRevamp of OEM Internal Business ProcessesKey Implications on Human Factors—2016Driver DynamicsEmpowering Internal Business ProcessesVehicle ScrappageReverse Logistics and Refurbished PartsLeverage Analytics to Drive Internal Business DecisionsLeverage Analytics for Channel Partner ManagementCase Study—Expected Business Model Evolution from Top 5 CV OEMs in IndiaSnapshot of Major CV OEMsSnapshot of Major CV OEMs (continued)Snapshot of Major CV OEMs (continued)Snapshot of Major CV OEMs (continued)Snapshot of Major CV OEMs (continued)Daimler India Commercial Vehicles (DICV) DICV Product Line-upDICV Product Line-up (continued)DICV Goods Carriers—Price PositioningDICV Product Line-upDICV Passenger Carriers—Price PositioningAftermarket FMS Unit and Factory-fit VHMDICV—Future Plans and Company OpinionsDICV Telematics—Capabilities Ramp-upDICV—Vehicle LeasingDICV—SWOT AnalysisDICV—Expected Business Model EvolutionTata Motors Limited (TML)Historical Domestic and Exports Sales PerformanceTML Goods Carriers—Product Line-upTML Goods Carriers—Product Line-up (continued)TML Goods Carriers—Product Line-up (continued)TML Goods Carriers—Product Line-up (continued)TML Goods Carriers—Price PositioningTML Passenger Carriers—Product Line-upTML Passenger Carriers—Product Line-up (continued)TML Passenger Carriers—Price PositioningTata FleetMan and SkoolManTata FleetMan and SkoolMan (continued)Tata FleetMan and SkoolMan (continued)Tata Motors—Future Plans and Company OpinionsFleetMan and SkoolMan—Capabilities Ramp-upOngoing ProjectsPipeline Projects Until 2020TML—SWOT AnalysisTML—Expected Business Model EvolutionAshok Leyland Limited (ALL)Historical Domestic and Exports Sales PerformanceALL Goods Carriers—Product Line-upALL Goods Carriers—Product Line-up (continued)ALL Goods Carriers—Product Line-up (continued)ALL Goods Carriers—Price PositioningALL Passenger Carriers—Product Line-upALL Passenger Carriers—Price PositioningALL Goods Carriers—FMS in UseDashboards—OEMs and Fleet OwnersPassenger Carrier—Optional Telematics/FMSALL—Future Plans and Company Opinionsi-Alert—Capabilities Ramp-upPipeline Projects Until 2020ALL—SWOT AnalysisALL—Expected Business Model EvolutionVolvo Eicher Commercial Vehicles Limited (VECV)Historical Domestic and Exports Sales PerformanceVECV Goods Carriers—Product Line-up VECV Goods Carriers—Product Line-up (continued) VECV Goods Carriers—Product Line-up (continued) VECV Goods Carriers—Price PositioningVECV Passenger Carriers—Product Line-upVECV Passenger Carriers—Product Line-up (continued)VECV Passenger Carriers—Price PositioningVECV—Merger of GiantsVECV—Projects in the PipelineVECV—Upcoming Business VerticalsEicher LiveManage Fuel—DashboardManage Uptime—DashboardManage Trip—DashboardInfotainment and Advanced Driver Assistance FeaturesVECV—Future Plans and Company OpinionsEicher Live—Capabilities Ramp-upPipeline Projects 2020Manufacturing Facilities Ramp-upSubsidiaries of VECV Catering to Other OEMsVECV—SWOT AnalysisVECV—Expected Business Model EvolutionMahindra & Mahindra Limited (Mahindra)Historical Domestic and Exports Sales PerformanceMahindra Goods Carriers—Product Line-upMahindra Goods Carriers—Product Line-up (continued)Mahindra Goods Carriers—Price PositioningMahindra Passenger Carriers—Product Line-upMahindra Passenger Carriers—Price PositioningMahindra TelematicsMahindra Telematics (continued)User Dashboard—Mzone4Mahindra—Future Plans and Company OpinionsMahindra Telematics—Capabilities Ramp-upMahindra—Pipeline Projects 2020Mahindra—Pipeline Projects 2020 (continued)Mahindra—SWOT AnalysisMahindra—Expected Business Model EvolutionOEM Tier1 Suppliers—Expected Business Model Evolution Tier-1 Supplier Business Model EvolutionTier-1 Supplier Business Model Evolution (continued)Tier-1 Supplier Business Model Evolution (continued)Legal DisclaimerAppendixAbbreviationsThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition: Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy

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