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09 Jul 2018 | Europe | Market Research
Selective Profile of Customer Choices in Vehicle Purchasing by Gender, NA and EU, Forecast to 2020
Reliability, Safety, and Durability remain Key Parameters for both Male and Female New Vehicle Buyers
Original equipment manufacturers (OEMs) always strive to provide customers with the features they seek in a new car. However, this becomes complicated when female and male buyers have different vehicle choices. By conducting a survey on customer preferences for new vehicles, OEMs can design vehicles in accordance with certain key customer considera...
$1,500.00
Special Price $1,125.00 save 25 %
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21 Apr 2017 | Europe | Market Research
BMW M Division—Dedicated Driving Dynamics
Pushing the Limits of Luxury and Performance for 45 Years
BMW prides itself in creating best-in-class performance luxury vehicles in terms of driving dynamics. BMW M takes this a step further by providing higher power and torque output powertrains and handling capabilities that enhance overall vehicle performance. The division has 3 distinct strategies to attract new customers; 1. selling M-badged vehicle...
$1,500.00
Special Price $1,125.00 save 25 %
