Future of Mass Market and Premium Performance Vehicles, 2025

Future of Mass Market and Premium Performance Vehicles, 2025

Performance SUVs will be the Most Popular Segment with More than 12 Models Expected in the Next 5 Years

RELEASE DATE
29-Nov-2018
REGION
Global
Research Code: ME36-01-00-00-00
SKU: AU01744-GL-MR_22601
$3,000.00
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$3,000.00
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Description

This research service offers an overview of the future of performance vehicles in the mass market and premium vehicle spaces. Performance vehicles are vehicles designed and manufactured with particular focus on speed and acceleration. Performance vehicles are generally used as a test bed for advanced technology and span all major automotive segments. The key bodystyles that performance vehicles are designed in are: coupe, grand tourer, sports compacts, sports sedans, sports SUVs, and roadsters, but exist in the other bodystyle segments as well.


Research Highlights

This research primarily categorizes the performance vehicles under 4 major categories:

  1. Entry Performance: This category includes vehicles such as the Volkswagen Golf GTI and primarily exists in the mass market, costing between $15,000 and $40,000.
  2. Dedicated Performance: This category includes vehicles such as the Dodge Hellcat, and exists in both the mass market and premium spaces, costing between $35,000 and $85,000.
  3. Upmarket Performance: This category includes vehicles such as the BMW M5, and exists in the premium vehicle space, costing between $50,000 and $150,000.
  4. Luxury Performance: This category includes vehicles such as the Bugatti Chiron and exists in the premium and super premium spaces, costing more than $100,000 and upto a maximum of $3 million to $4 million.

Vehicle performance has been defined by vehicle top speed and acceleration. 10 years ago, Ferrari Enzo was the quickest accelerating vehicle reaching 100 kph in 2.3 seconds, while the fastest vehicle was the Bugatti Veyron Supersport reaching 415 kph. As of 2018, the quickest accelerating vehicle is the Tesla Model S which achieves 100 kph in 2.2 seconds, thereby creating a new breed of performance vehicles—ePerformance vehicles.

The research is divided into three segments which describe in detail the performance activities performed by major OEMs.

  1. Mass Market OEMs: This segment includes brands, such as NISMO, Gazoo Racing, Renault Sport, and Ford Performance.
  2. Premium OEMs: This segment includes brands, such as BMW M, Mercedes-AMG, Audi Sport, Polestar, and JLR SVO.
  3. Super Premium OEMs: This segment includes brands, such as McLaren, Ferrari, Lamborghini, and Aston Martin.

This research talks about how technology is expected to evolve in the performance segment, in the fields of powertrain, chassis, and material technology. This research also highlights the retail methods employed by these OEMs to sell and promote their performance vehicles.

Table of Contents

Executive Summary—Key Highlights

Performance Vehicle Categories

Product Philosophies for Mass Market OEMs

Product Philosophies for Premium OEMs

Product Philosophies for Super Premium OEMs

Future of Technology in Performance Vehicles

Performance Vehicles—Future Models

Upcoming ePerformance Brands/Products

Executive Summary—Current and Future Outlook

Research Scope

Research Aims and Objectives

Vehicle Segment Definitions

Performance Vehicle Categories

Performance Vehicle Definition

Performance Vehicle Brands

Performance Evolution Over the Years

Product Philosophies for Mass Market OEMs

Ford

Nissan

Toyota

SEAT/Cupra

Dodge/RAM/Jeep

Renault Sport

Key Takeaways from Mass Market OEMs

Product Philosophies for Premium OEMs

BMW

Mercedes-AMG

Audi Sport

Porsche

Volvo/Polestar

Jaguar Land Rover SVR

Key Takeaways from Premium OEMs

Product Philosophies for Super Premium OEMs

McLaren

Lamborghini

Aston Martin

Ferrari

Key Takeaways from Super Premium OEMs

ePerformance Comparison over IC Performance

ePerformance Technology

Electrification in Performance Brands

ePerformance Benchmarking

Tesla Impact on Future of ePerformance

Upcoming ePerformance Brands/Products

Impact of the ePerformance on Future of Performance

Performance Vehicles—Technology Focus Areas

Powertrain/Drivetrain—Key Technologies

Chassis—Key Technologies

Materials For Performance Vehicles

Autonomous Technology in Performance

Future of Technology in Performance Vehicles

Performance Vehicles—Future Models

Performance SUVs

Motorsport Trickledown—Formula 1

Motorsport Trickledown—Future Motorsports

Partnerships—OEMs

Partnerships—Aftermarket Tuning Companies

Partnerships—Technology Providers

Performance Brands—Engineering Companies

Performance Vehicle Retail

Major Market for Performance Vehicles

Middle East—Prime Market for Performance Vehicles

Performance Vehicle Classic/Heritage Programs

Performance Vehicle Special Operations

Performance Vehicle Subscription Models

Short Vehicle Rentals—Porsche Host and Drive

Performance Vehicle Marketing

Growth Opportunity for Performance Vehicles

Strategic Imperatives for Success and Growth

The Last Word—3 Big Predictions

Legal Disclaimer

List of Exhibits

List of Figures
  • 1. Performance Vehicles: Current and Future Outlook, Global, 2017 and 2025
  • 2. Performance Vehicles: Vehicle Segment Definitions, Global, 2017
  • 3. Performance Vehicles: Electrification among Performance Brand, Global, 2013–2025
  • 4. Performance Vehicles: Tesla Competition, Global, 2017–2025
  • 5. Performance Vehicles: Motorsport Trickledown, Global, 2017
  • 6. Performance Vehicles: OEM Partnerships, Global, 2017–2025
  • 7. Performance Vehicles: Partnerships, Global, 2017
List of Charts
  • 1. Performance Vehicles: Categories, Global, 2017
  • 2. Timeline of Performance Vehicle Launches, Global, 2018–2022
  • 3. Performance Vehicles: ePerformance Product Launches, Global, 2018–2022
  • 4. Performance Vehicles: Categories, Global, 2017
  • 5. Performance Vehicles: Top Speed and Acceleration, Global, 2011–2025
  • 6. Performance Vehicles: Tesla vs. Performance, Global, 2017
  • 7. Performance Vehicles: ePerformance Product Launches, Global, 2018–2022
  • 8. Timeline of Performance Vehicle Launches, Global, 2018–2022
  • 9. Performance Vehicles: Major Markets, Global, 2017
Related Research
This research service offers an overview of the future of performance vehicles in the mass market and premium vehicle spaces. Performance vehicles are vehicles designed and manufactured with particular focus on speed and acceleration. Performance vehicles are generally used as a test bed for advanced technology and span all major automotive segments. The key bodystyles that performance vehicles are designed in are: coupe, grand tourer, sports compacts, sports sedans, sports SUVs, and roadsters, but exist in the other bodystyle segments as well.--BEGIN PROMO--

Research Highlights

This research primarily categorizes the performance vehicles under 4 major categories:

  1. Entry Performance: This category includes vehicles such as the Volkswagen Golf GTI and primarily exists in the mass market, costing between $15,000 and $40,000.
  2. Dedicated Performance: This category includes vehicles such as the Dodge Hellcat, and exists in both the mass market and premium spaces, costing between $35,000 and $85,000.
  3. Upmarket Performance: This category includes vehicles such as the BMW M5, and exists in the premium vehicle space, costing between $50,000 and $150,000.
  4. Luxury Performance: This category includes vehicles such as the Bugatti Chiron and exists in the premium and super premium spaces, costing more than $100,000 and upto a maximum of $3 million to $4 million.

Vehicle performance has been defined by vehicle top speed and acceleration. 10 years ago, Ferrari Enzo was the quickest accelerating vehicle reaching 100 kph in 2.3 seconds, while the fastest vehicle was the Bugatti Veyron Supersport reaching 415 kph. As of 2018, the quickest accelerating vehicle is the Tesla Model S which achieves 100 kph in 2.2 seconds, thereby creating a new breed of performance vehicles—ePerformance vehicles.

The research is divided into three segments which describe in detail the performance activities p

More Information
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Table of Contents | Executive Summary~ || Executive Summary—Key Highlights~ || Performance Vehicle Categories~ || Product Philosophies for Mass Market OEMs~ || Product Philosophies for Premium OEMs~ || Product Philosophies for Super Premium OEMs~ || Future of Technology in Performance Vehicles~ || Performance Vehicles—Future Models~ || Upcoming ePerformance Brands/Products~ || Executive Summary—Current and Future Outlook~ | Research Scope and Methodology~ || Research Scope~ || Research Aims and Objectives~ || Vehicle Segment Definitions~ | Performance Vehicles—Definitions and Brands~ || Performance Vehicle Categories~ || Performance Vehicle Definition~ || Performance Vehicle Brands~ || Performance Evolution Over the Years~ | Mass Market Brands~ || Product Philosophies for Mass Market OEMs~ || Ford~ || Nissan~ || Toyota~ || SEAT/Cupra~ || Dodge/RAM/Jeep~ || Renault Sport~ || Key Takeaways from Mass Market OEMs~ | Premium Brands~ || Product Philosophies for Premium OEMs~ || BMW~ || Mercedes-AMG~ || Audi Sport~ || Porsche~ || Volvo/Polestar~ || Jaguar Land Rover SVR~ || Key Takeaways from Premium OEMs~ | Super Premium Brands~ || Product Philosophies for Super Premium OEMs~ || McLaren~ || Lamborghini~ || Aston Martin~ || Ferrari~ || Key Takeaways from Super Premium OEMs~ | ePerformance Brands~ || ePerformance Comparison over IC Performance~ || ePerformance Technology~ || Electrification in Performance Brands~ || ePerformance Benchmarking~ || Tesla Impact on Future of ePerformance~ || Upcoming ePerformance Brands/Products~ || Impact of the ePerformance on Future of Performance~ | Technology Influence in Performance~ || Performance Vehicles—Technology Focus Areas~ || Powertrain/Drivetrain—Key Technologies~ || Chassis—Key Technologies~ || Materials For Performance Vehicles~ || Autonomous Technology in Performance~ || Future of Technology in Performance Vehicles~ | Product Planning and Development Strategy~ || Performance Vehicles—Future Models~ || Performance SUVs~ || Motorsport Trickledown—Formula 1~ || Motorsport Trickledown—Future Motorsports~ | Performance Brand Partnerships~ || Partnerships—OEMs~ || Partnerships—Aftermarket Tuning Companies~ || Partnerships—Technology Providers~ || Performance Brands—Engineering Companies~ | Retail and Mobility Services~ || Performance Vehicle Retail~ || Major Market for Performance Vehicles~ || Middle East—Prime Market for Performance Vehicles~ || Performance Vehicle Classic/Heritage Programs~ || Performance Vehicle Special Operations~ || Performance Vehicle Subscription Models~ || Short Vehicle Rentals—Porsche Host and Drive~ || Performance Vehicle Marketing~ | Growth Opportunities and Companies to Action~ || Growth Opportunity for Performance Vehicles~ || Strategic Imperatives for Success and Growth~ | Conclusions~ || The Last Word—3 Big Predictions~ || Legal Disclaimer~ | Appendix~ || List of Exhibits~ | The Frost & Sullivan Story~
List of Charts and Figures 1. Performance Vehicles: Current and Future Outlook, Global, 2017 and 2025~ 2. Performance Vehicles: Vehicle Segment Definitions, Global, 2017~ 3. Performance Vehicles: Electrification among Performance Brand, Global, 2013–2025~ 4. Performance Vehicles: Tesla Competition, Global, 2017–2025~ 5. Performance Vehicles: Motorsport Trickledown, Global, 2017~ 6. Performance Vehicles: OEM Partnerships, Global, 2017–2025~ 7. Performance Vehicles: Partnerships, Global, 2017~| 1. Performance Vehicles: Categories, Global, 2017~ 2. Timeline of Performance Vehicle Launches, Global, 2018–2022~ 3. Performance Vehicles: ePerformance Product Launches, Global, 2018–2022~ 4. Performance Vehicles: Categories, Global, 2017~ 5. Performance Vehicles: Top Speed and Acceleration, Global, 2011–2025~ 6. Performance Vehicles: Tesla vs. Performance, Global, 2017~ 7. Performance Vehicles: ePerformance Product Launches, Global, 2018–2022~ 8. Timeline of Performance Vehicle Launches, Global, 2018–2022~ 9. Performance Vehicles: Major Markets, Global, 2017~
Author Venkata Balakrishnan
Industries Automotive
WIP Number ME36-01-00-00-00
Is Prebook No
GPS Codes 9800-A6,9AF6-A6