FROST RADAR™: North American Surfactant Market for Household & Personal Care, 2020

Surface active agents or surfactants are used as emulsifiers in detergents used in personal care and household care. The property of a surfactant changes with the formula and the function that it performs. Surfactants are used in household care, specifically laundry detergents, fabric care solutions, surface cleaners, dishwashing soap products, and toilet cleaning solutions. In personal care, surfactants are used in hair care products, body care products, cosmetics, and other hygiene care products. In the North American market, customer preference is leaning toward a one-in-all product that can find application in both personal care and household-care segments. In terms of competition, the surfactant market structure in North America is fairly consolidated and has witnessed significant changes over the last three years on account of mergers and acquisitions in the market by key players. Innospec Inc., acquired Huntsman’s surfactant business in December 2016, followed by the acquisition of BASF Mexicana’s surfactant business by Stepan Company in March 2018.