Customer Relationship Management (CRM)

Small midsized businesses (SMBs) become successful by addressing customers needs. Customer relationship management (CRM) software has become critical to SMBs by automating their ability to identify profitable sales opportunities and to develop customer loyalty and lifetime value, including social media referrals. But there are business, economic, ...

This research service presents a comprehensive overview of the North American mobile CRM market with in-depth market analysis of its two major segments, namely mobile sales force automation (SFA) and mobile field service management (FSM). This research service discusses the major industry challenges, market drivers and restraints, and trends that a...

This report provides a concise graphic snapshot of the changing face of the products and services which comprise the Customer Relationship Management market for U.S. pharmaceutical organizations from 2004-2007. It includes a breakdown of sub-markets, including SFA software, marketing/back office analytics software, and call center services. Each su...

This report analyzes CRM from the contact center perspective. CRM front-end and CTI software are traditional contact center technologies. A discussion on analytics was added since it impacts CRM strategies deployed at the enterprise level.