Mobile and Wireless Communications

Indonesia is undergoing a paradigm shift toward a digital economy, actively integrating financial services and emerging technologies to drive growth. Increasing digitalization, a high internet penetration rate, and a conducive policy and regulatory environment that supports financial inclusion make financial technology (fintech) services a popular ...

The growing use of digital payments in Asia-Pacific (APAC) paves the way for innovation and new use cases that address user pain points payment solutions, such as self-checkout, enhance customer experience while software point-of-sale (softPOS) accelerates the merchant onboarding process. The APAC market will become more aware of the benefits of ne...

By 2027, 82.2% of major mobile operators in Asia-Pacific (APAC) will remain as telcos, with 25% likely to exit or become MVNOs. Only 17.8% of major mobile operators in APAC will become Techcos (technology companies). Being passive and dependent on vendors for innovation has made the industry weak in driving innovation, leveraging technology, and th...

5G technology, the successor of 4G, has higher speeds and bandwidth, lower latency, and multiple connections. The technology provides other benefits, such as platform digitalization and extended device battery life. The new dimensions of 5G are triggering the development of new services and technology monetization. Most governments in APAC support ...

09 Dec 2022  |  Asia Pacific

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

Although the telecoms landscape in APAC has changed a lot since the onset of the COVID-19 pandemic, data as a key driver of traffic and 5G monetization as the industry’s biggest bottleneck remain important trends impacting the industry. As 5G enterprise develops, enhanced mobile broadband (eMBB) is expected to continue to impact the mobile operat...

The COVID-19 pandemic changed market trends, with digital and self-service now the norms. Meanwhile, companies are still implementing plans decided before the pandemic. Many of these plans include new retail store openings and using new marketing technology for retail stores to improve sales, customer experience, and operational efficiency. Suppose...

26 Oct 2022  |  Asia Pacific

Asia-Pacific Mobile Advertising Growth Opportunities

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

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The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops. The increased use of next-generation a...

The Asia-Pacific (APAC) 5G market generated revenue of $6.59 billion in 2021, and it is likely to reach $35.22 billion in 2026, increasing at a compound annual growth rate (CAGR) of 39.8% from 2021 to 2026. Market focus is shifting even more towards growing the enterprise segment, which makes commercial sense. 5G monetization in APAC for both the c...