European Consumers’ Attitudes towards Diesel, Hybrid and Electric Cars—Key Findings, 2016

European Consumers’ Attitudes towards Diesel, Hybrid and Electric Cars—Key Findings, 2016

Customers are Aware and Willing to Consider xEVs as their Next Car Purchase

RELEASE DATE
16-Jul-2018
REGION
Europe
Research Code: MCF6-01-00-00-00
SKU: AU01693-EU-MR_22119

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SKU
AU01693-EU-MR_22119

$4,950.00

$3,712.50 save 25 %

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Description

This is an end-consumer survey on the attitude and perception towards diesel, hybrid and electric cars. The aim of this study is to understand consumers’ perceptions and attitude towards gasoline, diesel engines, hybrid and electric cars and further analyse their switching behaviour from diesel to hybrid/electric vehicles. About 2,525 end-consumers were surveyed online in Germany, France, United Kingdom, Italy and Spain, all of which count as the largest car markets in Europe. The survey included both male and female respondents from urban, suburban and rural areas who currently own either a gasoline, diesel, hybrid or an electric car. The average annual mileage for a male driver was 19,000 km, and for females 17,500 km.

Research Scope

  • To understand consumers’ sustainability and environmental priorities in their life and in their choice of vehicle.
  • To determine consumers’ perceptions and attitudes towards different environment and sustainability factors, and to evaluate the importance of  each in determining the characteristics of the future powertrain.
  • To determine consumers’ perception, concerns and attractiveness of alternative powertrains (hybrid and electric vehicles) in comparison to conventional gasoline and diesel engines.
  • To perform a tracking analysis of changes in consumers’ attitudes, perceptions and preferences in comparison to the findings from 2012 and 2014 Frost & Sullivan Powertrain voice of the consumer studies.
  • To determine the impact on consumer perception and attitude towards diesel engines post the Volkswagen (VW) emission scandal.

Key Issues Addressed

  • What are the general purchasing criteria and powertrain attributes that a customer considers while buying a car of his choice?
  • What is the customers’ interest in considering a diesel-driven car as their next vehicle of purchase? How is the customer perception about diesel cars changing? What is the impact of the VW emission scandal on this perception?
  • What is consumer perception of xEVs? How does it change by EV type – mild, full, plug-in hybrid and battery electric cars? What are key reasons for consideration of xEVs?
  • How has the awareness level about xEVs improved over the last few years? How has the switching behaviour changed over a period of years?

Table of Contents

Key Findings

Key Findings (continued)

General Criteria for Purchasing a New Vehicle

Current vs Preferred Fuel Engine Type

Factors that Go Against Diesel Engines

Electric Vehicle (EV) Design Expectations

Research Aim and Objectives

Key Questions This Study Will Answer

Research Methodology

Vehicle Segmentation

Sample Structure

New Vehicle Segment Structure by Country, 2011–2015

Weighting Methodology

Data Weighting Scheme

Respondent Profile

Car Ownership

Car Ownership and Usage

Current Fuel Engine Type

General Criteria for Purchasing a New Vehicle

General Criteria for Purchasing a New Vehicle (continued)

General Criteria for Purchasing a New Vehicle (continued)

Main Reasons for Considering Diesel Engines

Main Reasons for Not Considering Diesel Engines

General Impact of the VW Emission Scandal

Impact on Volkswagen Brand—Trend

Impact on Diesel Perception

Main Reasons for Considering Hybrid Engines

Main Reasons for Considering EVs

Attitudes Towards Hybrid vs. EVs

EV Driving Range Expectations

EV Driving Range Expectations (continued)

Current vs. Preferred Fuel Engine Type

Current vs. Preferred Fuel Engine Type (continued)

Current vs. Preferred Fuel Engine Type (continued)

Preferred Fuel Engine Type

Demographics

Attitude Towards Vehicle Technology

General Criteria for Purchasing a New Vehicle

Growth Opportunity—Convert the Interest in xEVs to Sale

Strategic Imperatives for Consumer Interest in xEVs

Key Conclusions

Legal Disclaimer

Market Engineering Methodology

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

Related Research
This is an end-consumer survey on the attitude and perception towards diesel, hybrid and electric cars. The aim of this study is to understand consumers’ perceptions and attitude towards gasoline, diesel engines, hybrid and electric cars and further analyse their switching behaviour from diesel to hybrid/electric vehicles. About 2,525 end-consumers were surveyed online in Germany, France, United Kingdom, Italy and Spain, all of which count as the largest car markets in Europe. The survey included both male and female respondents from urban, suburban and rural areas who currently own either a gasoline, diesel, hybrid or an electric car. The average annual mileage for a male driver was 19,000 km, and for females 17,500 km.--BEGIN PROMO--

Research Scope

  • To understand consumers’ sustainability and environmental priorities in their life and in their choice of vehicle.
  • To determine consumers’ perceptions and attitudes towards different environment and sustainability factors, and to evaluate the importance of  each in determining the characteristics of the future powertrain.
  • To determine consumers’ perception, concerns and attractiveness of alternative powertrains (hybrid and electric vehicles) in comparison to conventional gasoline and diesel engines.
  • To perform a tracking analysis of changes in consumers’ attitudes, perceptions and preferences in comparison to the findings from 2012 and 2014 Frost & Sullivan Powertrain voice of the consumer studies.
  • To determine the impact on consumer perception and attitude towards diesel engines post the Volkswagen (VW) emission scandal.

Key Issues Addressed

  • What are the general purchasing criteria and powertrain attributes that a customer considers while buying a car of his choice?
  • What is the customers’ interest in considering a diesel-driven car as their next vehicl
More Information
No Index No
Podcast No
Author Prajyot Sathe
Industries Automotive
WIP Number MCF6-01-00-00-00
Keyword 1 Diesel Cars
Keyword 2 Hybrid Cars
Keyword 3 Electric Cars
Is Prebook No
GPS Codes 9800-A6,9807-A6,9882-A6,9AF6-A6