Packaged Foods Market in Saudi Arabia (KSA), 2017

Scope & Limitations

The GCC will witness high population growth, spearheaded by the KSA in terms of growth and population numbers

In the KSA, 59% of the population is below the age of 35, therefore products attracting this category are the focus

Planned economic diversification and Government’s initiative on Food Security will make investment in the food industry an attractive option

The food retail segment is the largest and a high growth segment, with high potential in the packaged foods space

Growth driven by urbanisation, fast-paced lifestyle and a young population

Chocolate Confectionery, frozen foods, chilled processed foods and snacks are the key growth drivers

Of the high growth segments, only chocolate Confectionery and Breakfast Cereals are highly dependent on imports

Chocolate Confectionaries and Snacks are high growth with few large players in the market

The key growth segments are fairly consolidated offering options for new entrants

Chocolate Confectionery is the fastest growing segment and is dominated by global majors in a consolidated market

Investment in new products and those targeting the younger population will play a major role in acquiring market shares

Grocery shops are key for impulse purchases while modern retail outlets are ideal for bulk Chocolate purchases

Snacks are a high growth market with both International and domestic players

New flavours and promotional activities related to sports, health and wellness are major drivers for growth in the snacks market

Snacks - Baqalahs are the key sales channels ideal for impulse purchase due to their reach and ease of access.

Few global brands dominate high growth segments like chocolates and snacks; mature segments like Dairy and Bakery have many local and international players

While macroeconomics will drive growth of packaged foods, product differentiation will be key for companies to compete

“Good for you” and “Taste and Product Innovation” are the key trends shaping the foods industry in the KSA, currently

Products offering health benefits, convenience, and new tastes are in demand

High scope for introducing premium and innovative products, especially through international products and brands

Product differentiation and convenience are key factors for the Packaged Foods market in the KSA

Social Media based promotional activities facilitate interactions with young populace enhancing brand equity

Maximize opportunities from existing products and markets; systematically explore new products, markets, including inorganic Opportunities

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