Innovative AI-enabled Clinical Trial Companies: Strategic Profiling and Growth Opportunities
The Integration of Real-world Insights into Trial Management is Propelling AI Adoption in Clinical Trials
12-Jun-2024
Global
Market Research
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As global clinical pipelines witness a surge in complex novel therapies, there is a general inclination toward improving trial design through adaptive trial designs with technology-enabled solutions for planning and execution. Artificial intelligence (AI) is gaining large-scale recognition in terms of supporting decentralized trial designs and allowing patient-centric clinical trial modalities. Clinical trials rely on large-scale longitudinal patient databases in the form of electronic medical records (EMRs). Despite the availability of robust databases, most lack clarity and structure, making them difficult to read. As a result, the rapid adoption of AI/machine learning (ML) algorithms and platforms allows easy structuring of unstructured databases, and the use of electronic health records (EHRs) represents a vast, rich, and highly relevant data source that holds tremendous potential to improve the global clinical trial landscape.
Incorporating integrated AI-driven solutions in clinical trial design, site selection, and patient identification and retention will ease the go-to-market strategy for various CROs and pharmaceutical companies. AI is gaining significance in clinical trials to reduce cost, increase efficiency, and support the transition to decentralized trials through remote patient recruitment, management, and engagement. Interactive platforms in the form of voice recognition, chatbots, and other devices ensure better patient adherence and greater retention. These platforms are also highly beneficial in the selection of appropriate investigators and trial sites. Randomized control trials (RCTs) represent another important area seeing increased AI application, where sponsors can leverage the technology to analyze the vast site-level datasets generated for greater visibility into trial design and implementation.
Leading CROs, such as Icon plc, Novotech, Syneos Health, and IQVIA, as well as several pharmaceutical companies, including BMS, have successfully deployed AI-based platforms to support site selection and patient recruitment. BMS, Amgen, AstraZeneca, and Novartis, among several other companies, are also applying AI in clinical trials to enable the optimization of different stages, with the intent of reducing overall trial timelines.
AI brings innovation fundamental to transform clinical trials, such as collecting and analyzing RWD, seamlessly combining phase I and II of clinical trials, and developing novel patient-centric endpoints. AI can also be leveraged to create standardized, structured, and digital data elements from a range of inputs. As AI-enabled study design helps optimize and accelerate the creation of patient-centric designs, it significantly reduces patient burden, increases the likelihood of success, decreases the number of amendments, and improves the overall efficiency of trials. Together, large technology providers and pharmaceutical start-ups are setting the stage for more effective clinical trials in the future.
Author: Aarti Siddhesh Chitale
The Impact of the Top 3 Strategic Imperatives on the AI-enabled Clinical Trials Industry
Disruptive Technologies
Why:
- The COVID-19 pandemic initiated a chain reaction with respect to increased R&D activities, with a resultant burden on pharmaceutical companies to provide innovative therapies.
- The growing prevalence of oncology, central nervous system (CNS) disorders, and cardiovascular diseases (CVDs) is propelling clinical research in these therapy areas, with more than 6,000 molecules in clinical development (including all therapy areas).
Frost Perspective:
- AI-based platforms are developing cutting-edge solutions, such as digital twins and synthetic and external control arms (ECAs), to improve trial efficiency and outcomes, especially in oncology trials requiring greater patient sample sizes.
- Leveraging AI-powered platforms in clinical trials can improve compliance with trial protocols and the accuracy of endpoint assessment in the next 3–5 years.
Industry Convergence
Why:
- With surging clinical trial pipelines, the associated challenges pertaining to trial recruitment, patient adherence, and execution are impacting therapeutic outcomes.
- Technology platforms in the form of AI play an important role in streamlining trial workflows to achieve the desired outcomes.
Frost Perspective:
- The pharmaceutical ecosystem, especially drug development, will continue to expand beyond the traditional sponsor/contract research organization (CRO) relationship, with the ingress of technology vendors in the next 2–3 years.
- AI vendors are creating a strong position with cutting-edge drug discovery, development, and manufacturing solutions, improving trial success rates.
Transformative Megatrends
Why:
- Small-to-mid segment and virtual biopharmaceutical companies are primarily driving pharmaceutical innovation (in the form of targeted therapies), resulting in increasing competition.
- Tech-enabled solutions are eliminating the need for lengthy and costly drug development processes through cutting-edge platforms.
Frost Perspective:
- Biopharmaceutical companies will continue to capitalize on AI-driven solutions to support their clinical research activities as the diversity in trials increases.
- The industry will witness more partnerships with AI vendors in the next 5–7 years, with a focus on improved compliance rates and reduced operational costs for clinical trials.
Scope of Analysis
- This study provides insight into the various AI platforms across the clinical trial value chain while offering strategic profiles of the industry’s unique and game-changing participants.
- It aims to analyze how AI can be leveraged to take a proactive approach to conducting seamless and tech-enabled efficient clinical trials. Despite its low uptake, AI presents a significant opportunity to cost-efficiently scale clinical research.
- The scope of this study covers AI use in pharmaceutical clinical trials only. The commercialization scenarios after phase IV and AI use in drug discovery are not included.
- The study takes into consideration various AI components, including machine learning (ML), deep learning (DL), and natural language processing (NLP), and their application in supporting clinical trial phases. It focuses on 4 application areas of AI in clinical trials—trial design, patient recruitment, enrichment, and enrollment, site selection, and patient monitoring. The study takes into consideration use cases to explore the underlying challenges and demand for AI in respective clinical trial applications and evaluates the growth opportunities in the industry with respect to the available AI-based solutions.
- The study focuses on AI algorithms that are commercially available and have received regulatory approval/clearance (e.g., US Food and Drug Administration (FDA) and CE marking).
- This qualitative research does not provide revenue forecast analysis for the industry segments.
Segmentation
AI in Clinical Trials
Clinical Trial Design
Clinical trial design is the formulation of trial protocols, experiments, and observational studies in clinical research involving human beings. AI collects and analyzes the growing data volumes that historical trials generate and extracts meaningful datasets to help with trial designs.
Patient Enrichment, Recruitment, and Enrollment
Patient recruitment involves finding, screening, and enrolling the right patient pool through a multifaceted approach. AI can identify suitable cohorts for clinical trials, simplifying the process for the right patient population.
Investigator and Site Selection
Site selection is a detailed evaluation of project needs measured against the merits of potential locations. Sponsors select the site by taking a feasibility survey tailored to their study. AI helps identify sites where a suitable patient pool for the study might be available.
Patient Monitoring, Adherence, and Retention
Analysis of medication adherence entails implementing and insisting on the recommended dosage. AI-driven platforms can analyze patient behavioral patterns and predict possible noncompliance to boost retention rates.
Growth Drivers
Growing Focus on Precision Health:
As the industry shifts its attention to a more patient-centric approach to drug development, trial designs are following suit, with AI platforms identifying the right patient cohorts for individual trials, making outreach easier for sponsors and ensuring higher success rates.
Achieving Economies of Scale with Process Automation:
Owing to growing trial volumes, AI-powered tools support various services, including RWD/RWE generation, and predictive analytics tools allow trial design and patient identification and recruitment platforms to automate the entire clinical trial value chain. In addition, AI-based platforms ease the recruitment process with user-friendly mobile interfaces and simpler recruitment processes that remotely support participation and address patient queries, building greater confidence.
Easy Data Integration Enabling Large-scale Data Availability:
AI uses integrated datasets from disparate sources as clear-cut insights in the form of user-friendly dashboards and graphical representations (knowledge graphs), making the information available for data pulls according to the sponsor’s requirements.
Growth Restraints
Challenges with Retrospective Studies Using Historical Data: While AI vendors continue to gather vast databases to train their in-house ML models, most of these platforms rely heavily on historical databases as opposed to RWD, greatly impacting the expected outcome of the actual clinical trial. This leads to the need for more prospective clinical trials that allow capturing real-time data using wearable devices and other gadgets.
Inability to Correctly Match Clinical Applicability to Individual Patients: Although AI/ML algorithms have been successfully predicting potential positive trial outcomes and supporting improved trial designs, these designs do not align well with individual patient care workflows by highlighting both positive and negative outcomes. This could potentially result in greater trial failures, despite successful outcomes in ML simulations.
Higher Initial Investments: With regulatory agencies such as the FDA considering AI-based platforms as medical devices, abiding by clinical, analytical, and technical validation regulations is imperative for safety. As a result, significant investments are necessary to implement these technologies, which may not be easy for the small-to-mid-sized segment and virtual biopharmaceutical companies with lower budgets that only support drug discovery and development.
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the AI-enabled Clinical Trials Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Scope of Analysis
Segmentation
Drug Development Vendor Ecosystem
AI Vendor Ecosystem
Value Proposition of Using AI in Clinical Trials
Strategic Profiles Based on Unique Value Proposition
Growth Drivers
Growth Restraints
Regulatory Scenario: AI Use in Clinical Trials
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Growth Opportunity 1: Data Interoperability with Federated Data Systems
Growth Opportunity 1: Data Interoperability with Federated Data Systems (continued)
Growth Opportunity 2: Data Restructuring and Distribution with LLMs for Patient Identification and Enrollment
Growth Opportunity 2: Data Restructuring and Distribution with LLMs for Patient Identification and Enrollment (continued)
Growth Opportunity 3: RWD/RWE-based Oncology Trial Design and Protocol Optimization
Growth Opportunity 3: RWD/RWE-based Oncology Trial Design and Protocol Optimization (continued)
List of Exhibits
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- AI-enabled Clinical Trials: Growth Drivers, Global, 2024–2028
- AI-enabled Clinical Trials: Growth Restraints, Global, 2024–2028
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Deliverable Type | Market Research |
---|---|
Author | Aarti Siddhesh Chitale |
Industries | Healthcare |
No Index | No |
Is Prebook | No |
Keyword 1 | AI Clinical Trials Growth |
Keyword 2 | AI-enabled Trials Market |
Keyword 3 | Clinical Trial Innovations |
List of Charts and Figures | AI-enabled Clinical Trials: Growth Drivers, Global, 2024–2028~ AI-enabled Clinical Trials: Growth Restraints, Global, 2024–2028~ |
Podcast | No |
Predecessor | PDA0-01-00-00-00 |
WIP Number | PFKD-01-00-00-00 |