Insight on North American OEM ADAS Sensor Strategies

Market Leader to be the Next in Line with the Introduction of Semi-autonomous Features in the North American Market

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While OEMs are racing toward achieving level 4 and 5 automation features in their vehicles in North America, there will be major changes and improvements in the ADAS sensors that will be used to achieve the desired features. With this in mind, some OEMs are also looking forward to transforming themselves as mobility service providers rather than remain a conventional OEM. Several key disruptions are expected in the autonomous driving space within the next 5 years.

Table of Contents

1. Executive Summary
NA OEM Approach for Step-wise Introduction of Autonomous Driving
Overview of Active Safety and Autonomous Driving Feature Availability
Automotive Sensors—Performance and Qualitative Benefits
2. Research Scope and Segmentation
Research Scope
Vehicle Segmentation
3. Ford Motor Group—Ford and Lincoln
Ford Motor Co.—Autonomous Driving Vision
Sensor Suite—Current Generation Versus Future Expectation
Ford Group—Functional Roadmap
Ford—Functional Timeline: Toward Level 5 Automation
Model-wise ADAS Capabilities—Major Models
Ford—Penetration Rates of Key ADAS Sensors
Ford Motor Co.—Sensor Suite Strategy: Production Vehicle
4. Fiat Chrysler Automobiles—Fiat, Chrysler, Jeep, Dodge, RAM
FCA Strategy
Sensor Suite—Current Generation Versus Future Expectation
FCA—Functional Roadmap
FCA—Functional Timeline
Model-wise ADAS Capability—Current
FCA-Penetration Rates of Key ADAS Sensors
FCA—Sensor Suite Strategy: Production Vehicle
5. General Motors—Buick, Chrysler, Chevrolet, GMC
GM—Autonomous Driving Strategy
GM—Functional Timeline: Toward Level 5 Automation
Sensor Suite—Current Generation Versus Future Expectation
GM—Functional Roadmap
Model-wise ADAS Capability—Current
GM—Penetration Rates of Key ADAS Sensors
GM—Sensor Suit Strategy: Production vehicle
6. Tesla Motors, Inc.
Tesla Motors—Autonomous Driving Capabilities
Over-the-Air Updates—Standout Point of Technology
Tesla—Autopilot
Sensor Suite—Current Generation Versus Future Expectation
7. Vital Conclusions and Outlook for the Future
Vital Conclusions and Takeaways
Legal Disclaimer
8. Appendix
Market Engineering Methodology

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List of Figures & Charts

1. Autonomous Driving Market: Overview of Feature Availability, North America, 2015
2. Autonomous Driving Market: Comparative Analysis of ADAS Sensor Suite, North America, 2015–2022
3. Automotive Sensors Market: Ford Group’s Current Versus Future Production Vehicle Sensor Suite, North America, 2016 and 2022
4. Automotive Sensors Market: Ford Group’s Current Versus Future Scenario, North America, 2015–2022
5. Automotive Sensors Market: Ford Group—Market Penetration, North America, 2015 and 2022
6. Automotive Sensors Market: Ford Group—Major Suppliers, US, 2015–2022
7. Automotive Sensors Market: FCA’s Sensor Suite—Current Versus Future, North America, 2015 and 2022
8. Automotive Sensors Market: FCA—Current Versus Future Scenario, North America, 2015 and 2022
9. Automotive Sensors Market: FCA Group—Market Penetration, North America, 2015 and 2022
10. Automotive Sensors Market: Ford Group—Major Suppliers, North America, 2015–2022
11. Autonomous Driving Market: GM’s AD Strategy, North America, 2015–2022
12. Automotive Sensors Market: GM’s Sensor Suite—Current Versus Future, North America, 2015 and 2022
13. Automotive Sensors Market: GM—Current Versus Future Scenario, North America, 2015–2022
14. Automotive Sensors Market: General Motors—Market Penetration, North America, 2015 and 2022
15. Automotive Sensors Market: General Motors—Major Suppliers, US, 2015–2022
16. Automotive Sensors Market: Tesla Motors—Autopilot, North America, 2015
17. Automotive Sensors Market: Tesla Motors—Autopilot, North America, 2015
18. Automotive Sensors Market: Tesla Motors’ Sensor Suite—Current Versus Future,
19. North America, 2015 and 2022


1. Automated Driving Market: Ford Motor Co.—Autonomous Driving Vision, North America, 2016
2. Automotive Sensors Market: Ford Group’s Functional Roadmap Sensor Suite, North America, 2015–2035
3. Autonomous Driving Market: Ford Motor Co.—Functional Timeline, North America, 2015–2022
4. Automotive Sensors Market: FCA’s Functional Roadmap With Respect to Sensor Suite, North America, 2015–2035
5. Autonomous Driving Market: Ford Motor Co.—Functional Timeline, North America, 2015, 2020, and Beyond 2025
6. Autonomous Driving Market: GM—Functional Timeline, North America, 2015–2022
7. Automotive Sensors Market: GM—Functional Roadmap with Respect to Sensor Suite, North America, 2015 and beyond 2035
8. Automotive Sensors Market: Tesla Motors—OTA Updates, North America, 2015



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