IoT Start-up Tracker—Digital Retail

IoT Start-up Tracker—Digital Retail

Seamless Integration Between Offline and Online Creates New Growth Opportunities

RELEASE DATE
13-May-2021
REGION
North America
Deliverable Type
Market Research
Research Code: K608-01-00-00-00
SKU: IT04324-NA-MT_25432
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Description

The retail industry is increasingly focused on increasing sales and revenue through radical innovation and digital transformation.
Frost & Sullivan's Start-Up Tracker is a resource to help the ecosystem participants identify solution providers with offerings that match industry challenges.

The Start-Up Tracker provides a rich database of start-up and niche players that have the capabilities to transform processes in retail and add value to the end-user. These companies were selected based on the Frost & Sullivan best practices database, in addition to secondary research on retail tech ecosystem mappings and rankings worldwide, such as the IoT Retail Market Map from CB Insights and other regional Retail Tech mapping and rankings.

A list of start-ups focused on retail IoT was made by region, including different segments: sensor-based analytics and marketing, indoor mapping, smart dressing rooms, and service robots.

Frost & Sullivan conducted detailed primary interviews with start-ups that are standing out in beacon-and sensor-based analytics and marketing in different regions to generate a competitive profile and understand relevant developments, strategy and value proposition. Beacon-and sensor-based analytics and marketing was chosen because it is the segment with the most innovative solutions in the digital retail industry.

Each company short-listed has been screened and analyzed by the analyst, and an overall score was established for each start-up based on the criteria described in this study.

To be considered a part of the IoT, any product, application, or service must be part of a larger solution that comprises these 4 elements:
• Objects that are virtualized and imbued with data measurement capabilities
• The ability to grant identities to physical and virtual objects
• Interconnections between these objects for monitoring and interaction
• The ability to generate real-time insights from data and incorporate them into existing business processes
• The Internet of Things (IoT) space is still in flux. Unlike more mature ICT verticals, the IoT space also has significant overlap with other industries
such as the automotive, energy, and manufacturing industries.
• To accurately observe and measure IoT-related economic activity, Frost & Sullivan uses the definition above to determine if a technology product, application, or service is to be considered part of the IoT.

The key digital agriculture products covered in this study are automation and control systems, wireless connectivity and sensors, and smart retail equipment and machinery. The key segments covered in this study are indoor mapping, smart dressing rooms, sensor-based analytics and marketing, and service robots. Indoor mapping is often used to create promotions. Smart dressing rooms is usually based on interactive touchscreen. Sensor-based analytics and marketing solutions often tracks in-store visitors. Service robots aim enables shelves to stay always stocked.

Author: Carina Goncalves

RESEARCH: INFOGRAPHIC

This infographic presents a brief overview of the research, and highlights the key topics discussed in it.
Click image to view it in full size

Table of Contents

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top Three Strategic Imperatives on Digital Retail Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Definition of the Internet of Things (IoT)

Scope of the Study

Research Process and Methodology

Research Process and Methodology (continued)

IoT in Retail—Key Topics Covered in this Study

Business Goals in the Retail Market

Building Technology Foundations

State of Edge Architectures

Future of Retail

Changing Role of the Store

Changing Role of the Store (continued)

Just Commerce

Personalisation, Immersive Experiences, and Marketing Channels

Continuous Experimentation and ‘Retailtainment’

Frictionless Convenience

Main Trends in Digital Retail Market

Main Technologies in Digital Retail Market

In-store IoT Solutions

Top 4 Growth Opportunities in Digital Retail Market

Critical Success Factors for Growth

Key Competitors (Start-ups) in the Digital Retail Market

Scoring Methodology for Competitive Profiles

Innovation Target for Competitive Profiles

RetailNext—Company Profile

RetailNext—Analyst Viewpoint

Aislelabs—Company Profile

Aislelabs—Analyst Viewpoint

VideoMining—Company Profile

VideoMining—Analyst Viewpoint

Zaitt—Company Profile

Zaitt—Analyst Viewpoint

Growth Opportunity 1—Software Integration for Time-to-market Acceleration

Growth Opportunity 1—Software Integration for Time-to-market Acceleration (continued)

Growth Opportunity 2—Affordable Hardware for Market Massification

Growth Opportunity 2—Affordable Hardware for Market Massification (continued)

Growth Opportunity 3—Consulting and Support for increased Awareness

Growth Opportunity 3—Consulting and Support for Increased Awareness (continued)

Growth Opportunity 4—Wider Breadth of Connectivity Options for Retail Infrastructure

Growth Opportunity 4—Wider Breadth of Connectivity Options for Retail Infrastructure (continued)

List of Exhibits

Legal Disclaimer

The retail industry is increasingly focused on increasing sales and revenue through radical innovation and digital transformation. Frost & Sullivan's Start-Up Tracker is a resource to help the ecosystem participants identify solution providers with offerings that match industry challenges. The Start-Up Tracker provides a rich database of start-up and niche players that have the capabilities to transform processes in retail and add value to the end-user. These companies were selected based on the Frost & Sullivan best practices database, in addition to secondary research on retail tech ecosystem mappings and rankings worldwide, such as the IoT Retail Market Map from CB Insights and other regional Retail Tech mapping and rankings. A list of start-ups focused on retail IoT was made by region, including different segments: sensor-based analytics and marketing, indoor mapping, smart dressing rooms, and service robots. Frost & Sullivan conducted detailed primary interviews with start-ups that are standing out in beacon-and sensor-based analytics and marketing in different regions to generate a competitive profile and understand relevant developments, strategy and value proposition. Beacon-and sensor-based analytics and marketing was chosen because it is the segment with the most innovative solutions in the digital retail industry. Each company short-listed has been screened and analyzed by the analyst, and an overall score was established for each start-up based on the criteria described in this study. To be considered a part of the IoT, any product, application, or service must be part of a larger solution that comprises these 4 elements: • Objects that are virtualized and imbued with data measurement capabilities • The ability to grant identities to physical and virtual objects • Interconnections between these objects for monitoring and interaction • The ability to generate real-time insights from data and incorporate them into existing business processes • The Internet of Things (IoT) space is still in flux. Unlike more mature ICT verticals, the IoT space also has significant overlap with other industries such as the automotive, energy, and manufacturing industries. • To accurately observe and measure IoT-related economic activity, Frost & Sullivan uses the definition above to determine if a technology product, application, or service is to be considered part of the IoT. The key digital agriculture products covered in this study are automation and control systems, wireless connectivity and sensors, and smart retail equipment and machinery. The key segments covered in this study are indoor mapping, smart dressing rooms, sensor-based analytics and marketing, and service robots. Indoor mapping is often used to create promotions. Smart dressing rooms is usually based on interactive touchscreen. Sensor-based analytics and marketing solutions often tracks in-store visitors. Service robots aim enables shelves to stay always stocked. Author: Carina Goncalves
More Information
Deliverable Type Market Research
No Index No
Podcast No
Author Carina Goncalves
Industries Information Technology
WIP Number K608-01-00-00-00
Is Prebook No
GPS Codes 9702-C1,9705-C1,9A5B-C1,9AD1-C1,9B07-C1