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Increasing Demand for Electric Vehicles and Hybrids Over Conventional Diesel Powered Vehicles Creates both Opportunities and Challenges for the Norwegian Leasing Industry
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The Norwegian vehicle leasing industry is experiencing positive growth, private leasing being the fastest growing segment in recent years. Company car registrations are expected to increase in Norway, recording a CAGR of 3.4% for the next five years, as employees continue to prefer the salary sacrifice model to fund their cars. A positive macroeconomic outlook and the government’s expansionary policies are the main driving factors behind companies growing their fleets. As the government declares policies against polluting diesel vehicles, fleet managers are increasingly opting for low-emission vehicles such as EVs and hybrids. Given the high residual risks associated with such vehicles, leasing proves to a viable car finance option. Vehicle leasing is seen as a solution to the growing number of challenges faced by companies with regard to their mobility needs. Amongst others, these include challenges associated with vehicle funding, fleet maintenance, and, more importantly, residual risk handling. Businesses in the present market conditions are focussed on their core products/services and seek to outsource all other support activities. Mobility is a significant department—starting from fleet purchase to remarketing at a competitive price—and for each of the segments in the value chain, unless an expert team is on the job, issues such as cost spikes, utilisation mismatches, irregularities in fleet maintenance, and risks of dips in residual value can crop up. Leasing the fleet enables hassle-free mobility, on-demand mobility, and fleet afterservice facilities, amongst other benefits. This has driven the growth of the leasing market, given it a structure, and regulated the ecosystem. This study sheds light on the market size across passenger vehicle (PV) and light commercial vehicle (LCV) segments and provides sales/parc data for the total market and fleet and company car (true fleet) segments. The company car segment is discussed in detail, with a focus on the actual development and the growth potential of financial lease, operational lease, and outright purchase. The analysis takes into account historical data and current market conditions and insights and opinions from market participants to provide a five-year outlook on growth opportunities (over the 2017–2022 period). In addition to market data (PV and LCV) for both new registrations and portfolio, the study provides actual competitor data (portfolio) for the leading leasing service providers in the country. Competitor data is available for both the leasing segments (operational and financial) for the base year, 2017. The evolution of any industry depends on factors such as transformational trends that are linked to the macroeconomic factors of the region and the emerging business models that reflect innovation in mobility solutions, such as rental, carsharing, integrated mobility, and alternative powertrain. The study covers these evolutionary trends that are expected to shape the market. For leasing providers and other companies that share the leasing ecosystem, interest lies in the growth opportunities that they need to leverage and the strategic imperatives that aid in their pursuit of growth and success. Overall, the study provides a 360 degree understanding of the leasing space (region-specific) and offers a detailed account on the key trends, market overview, and outlook.
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