Mobile Apps in the North American Trucking Industry, 2016–2017

Trucking Apps Evolving Rapidly to Offer $2 Billion Investment Opportunities by 2020

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Smartphones are not only a gateway for information, they are also increasingly becoming business enablers for the trucking industry. They are driving up efficiency and opening up new opportunities in the trucking ecosystem with a spurt in the growth of dedicated mobile apps for trucking. While only a few drivers attached to large fleets get access to telematics services, owner operators and drivers of small fleets are likely to gain from a slew of mobile-based services due to over 80% smartphone penetration.

The North American trucking apps market is becoming an increasingly crowded space, with more than 70 major dedicated trucking apps and a host of new apps being launched every day. Stakeholders across the supply chain—including manufacturers, warehouses, 3PLs, shippers, brokers, carriers, drivers, owner operators, truck stops, fuel stations, repair shops, and end customers—are set to benefit profoundly due to these dedicated services at their fingertips.

While on-demand freight matching apps are likely to disrupt the on-road logistics industry, the innovation of fleet optimization apps and driver utility apps are expected to bring in efficiency, convenience, and visibility at various levels for all stakeholders like never before—helping trucking become more nimble and dynamic in response to present day real-time and just-in-time transportation management needs.

The North American trucking apps ecosystem has the potential to become a $35.4 billion market by 2025. New participants backed by blue-chip companies and OEMs with large purses are likely to be major disrupters, having the advantage of learning from the mistakes/best practices of the incumbents.

This research service is based on trucking apps available as of 2016, and their sustainability is assessed for the period 2017–2020. The geographic scope is North America.

Key Questions this Study Will Answer:
1) What are the challenges in the North American trucking industry and how can mobile technology help overcome them?
2) How can the app ecosystem be segmented and what services do these app segments offer?
3) What is the revenue/growth potential of the app segments?
4) What are the key apps in the market and what are their unique service propositions?
5) What are the top 20 apps to watch for during 2016–2020?
6) What new apps likely to be launched during 2017–2020 are expected to disrupt the trucking app ecosystem?

Aim:

• The aim of this study is to map mobile apps serving the trucking community in North America, gauge the type of services with high growth potential, benchmark and rank the apps to identify the success potential, and build detailed profiles of the shortlisted apps and the services they provide.

Key Questions This Study Will Answer:

• What are the current challenges in the North American trucking industry and how can mobile technology help overcome these challenges? 

• How can the app ecosystem be segmented and what are the services they offer? What is the current revenue potential of these app segments?

• What are the key apps in the market and what are their unique service propositions?

• How have the shortlisted apps performed so far in terms of technology, installed-base, business models, partnerships made and investments they have attracted? 

• What are the top performing apps to watch out for in 2016-17 based on Growth Index (GI) versus Innovation Index (II)?

Table of Contents

1. Executive Summary
Top 8 Transformational Shifts Shaping the Future of Commercial Trucking
Digital Transformation in Trucking
Revenue Avenues in Trucking Apps
Future of Mobile Apps: Single Platform Solution
List of Key Trucking Apps by User Segment
Current and Future Outlook
2. Research Scope, Objectives, Background, and Methodology
Research Scope
Research Aims and Objectives
Research Background
Research Methodology
3. Definitions and Segmentation
Definition of Apps—Target User Base
Classification Based on App Providers
Selection Criteria to Shortlist Final List of Trucking Apps
4. Opportunities in Mobile Apps
Why Mobile Apps for Trucking? What Can They Offer?
What Services Can Mobile Apps Offer?
Where Lies the Potential in Mobile Apps, and for Whom?
5. Freight Mobility Apps
Overview of Challenges for Freight Mobility
Key Drivers for Digitalization of Freight Mobility
Mobile-based Freight Mobility Services
Broad Classification
Traditional Freight Broker
Loadboard
On-demand
Key App Providers
Market Overview
Shortlisting of Freight Mobility Apps
Frost & Sullivan Evaluation Radar Scorecard
Frost & Sullivan Evaluation Radar Plot
6. Fleet Optimization Apps
Overview of Challenges for Fleet Optimization
Broad Classification
Cost Optimization
Asset Monitoring
Benchmarking Key App Providers
Market Overview
Shortlisting of Fleet Optimization Apps
Frost & Sullivan Evaluation Radar Scorecard
Frost & Sullivan Evaluation Radar Plot
7. Driver Utility Apps
Overview of Challenges for Truck Drivers
Smartphone Penetration among Commercial Truck Drivers
Broad Classification
Benchmarking Key App Providers
Market Overview
Shortlist of Driver Utility Apps
Frost & Sullivan Evaluation Radar Scorecard
Frost & Sullivan Evaluation Radar Plot
8. Frost & Sullivan Trucking Apps Evaluation Radar
Frost & Sullivan's Criteria to Shortlist Key Apps
Frost & Sullivan Trucking Mobile Apps Evaluation Radar—Plot
Frost & Sullivan Sustainability Index for Trucking Apps
9. Growth Opportunities and Companies to Action
Transformation in North American Trucking Apps Ecosystem—2016
Growth Opportunity—Disruption Apps, Business Model, and Value-add Services
Strategic Imperatives for Success and Growth
10. Conclusions
Trucking Apps—Top 5 Insights
Potential New Entrants in 2017—Movers and Shakers
The Last Word—3 Big Predictions
11.
12. Top Freight Mobility App Profiles
Overview of Convoy
Overview of Cargo Chief
Overview of Loadsmart
Overview of Next Trucking
Overview of Overhaul
Overview of Transfix
Overview of Truckloads
Overview of Truckstop Mobile
13. Top Driver Utility App Profiles
Overview of myPilot
Overview of Blue Bloodhound
Overview of KeepTruckin
Overview of MyLumper
Overview of My ONE20
Overview of TruckerLine
Overview of Trucker Path
14. Top Fleet Optimization App Profiles
Overview of Drivewyze
Overview of Gorilla Safety
Overview of GreenRoad
Overview of MineFleetLite
Overview of PedalCoach
15. Appendix
Abbreviations and Acronyms Used
Legal Disclaimer
16. The Frost & Sullivan Story

Infographic



List of Figures & Charts

1. Mobile Apps Transforming the Trucking Industry: Revenue Avenues, North America, 2016
2. Mobile Apps Transforming the Trucking Industry: One Platform Solution, North America, 2016
3. Mobile Apps Transforming the Trucking Industry: Key Apps by User Segment, North America, 2016
4. Mobile Apps Transforming the Trucking Industry: Current and Future Outlook, North America, 2016 and 2025
5. Partial List of Companies Contacted for Primary Research, North America, 2016
6. Mobile Apps Transforming the Trucking Industry: Definition by User Base, North America, 2016
7. Key Challenges Faced by the Industry, North America, 2016
8. Mobile Apps Transforming the Trucking Industry: Freight Brokerage Services, North America, 2016
9. Mobile Apps Transforming the Trucking Industry: Benchmarking of Fleet Optimization Apps, North America, 2016
10. Mobile Apps Transforming the Trucking Industry: Shortlisting Key Freight Mobility Apps, North America, 2016
11. Mobile Apps Transforming the Trucking Industry: Scorecard of Key Freight Mobility Apps, North America, 2016
12. Mobile Apps Transforming the Trucking Industry: Broad Classification of Fleet Optimization Apps, North America, 2016
13. Mobile Apps Transforming the Trucking Industry: Benchmarking of Fleet Optimization Apps, North America, 2016
14. Mobile Apps Transforming the Trucking Industry: Shortlisting of Key Fleet Optimization Apps, North America, 2016
15. Mobile Apps Transforming the Trucking Industry: Scorecard on Key Fleet Optimization Apps, North America, 2016
16. Key Challenges for Truck Drivers, North America, 2016
17. Broad Classification of Driver Utility Apps, North America, 2016
18. Mobile Apps Transforming the Trucking Industry: Benchmarking of Driver Utility Apps, North America, 2016
19. Mobile Apps Transforming the Trucking Industry: Shortlist of Key Driver Utility Apps, North America, 2016
20. Mobile Apps Transforming the Trucking Industry: Scorecard of Key Driver Utility Apps,
21. North America, 2016
22. Mobile Apps Transforming the Trucking Industry: Criteria to Shortlist Key Apps, North America, 2016
23. Mobile Apps Transforming the Trucking Industry: Frost & Sullivan Sustainability Index, North America, 2017–2020
24. Mobile Apps Transforming the Trucking Industry: Strategic Imperatives, North America, 2016
25. Mobile Apps Transforming the Trucking Industry: Top 5 Insights, North America, 2016
26. Mobile Apps Transforming the Trucking Industry: Potential New Entrants, North America, 2017


1. Evolution of Digital Technologies in Trucks, Global, 2010–2025
2. Heavy Truck/Long-haul Capacity Utilization: Full and Less than Truckload, North America, 2015
3. For-Hire Market: Brokerage and Dedicated, North America, 2015 and 2025
4. Trucking Industry: Demand and Supply of For-Hire Drivers, Canada, 2012 and 2020
5. Mobile Apps Transforming the Trucking Industry: Key Apps Providing Each Freight Mobility Service, North America, 2016
6. Mobile Apps Transforming the Trucking Industry: Plot of Key Freight Mobility Apps, North America, 2016
7. Mobile Apps Transforming the Trucking Industry: Key Apps Providing Each Fleet Optimization Service, North America, 2016
8. Mobile Apps Transforming the Trucking Industry: Plot of Key Fleet Optimization Apps, North America, 2016
9. Commercial Vehicle Telematics Market: Solution Type Breakdown, North America, 2015 and 2022
10. Commercial Vehicle Telematics Market: Vehicle Type Breakdown, North America, 2015
11. Mobile Apps Transforming the Trucking Industry: Key Apps Providing Each Driver Utility Service, North America, 2016
12. Mobile Apps Transforming the Trucking Industry: Plot of Key Driver Utility Apps, North America, 2016
13. Mobile Apps Transforming the Trucking Industry: Plot, North America, 2016



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