Mobilized Sales Force Automation Solutions Promise Competitive Advantage in Still-Challenging Economy

Growth Opportunities for Sales Organizations and SFA/CRM Providers

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Now that sales representatives and their managers are able to have mobile access to their sales force automation (SFA) solutions, everyday selling processes and activities can be automated, accelerated and optimized. This study examines how this market is progressing as mobile-centric app developers, traditional CRM vendors, and other large business suite software providers promote mobilization to both new and current customers. Key trends, solution features and adoption dynamics are discussed. An analysis of the competitive landscape (including participant profiles), revenue/user/channel forecasts, and growth recommendations are included.

Table of Contents

Executive SummaryKey FindingsKey Findings (continued)Market Engineering MeasurementsMarket Engineering Measurements (continued)CEO’s PerspectiveMarket OverviewMarket DefinitionsMarket Definitions (continued)Key Questions this Study will AnswerOriginal Solution DevelopersDistribution ChannelsDistribution Channels DiscussionKey TrendsKey Trends (continued)Key Trends (continued)Drivers and Restraints—Total Mobile Sales Force Automation MarketMarket DriversMarket RestraintsForecasts and Trends—Total Mobile Sales Force Automation MarketForecast AssumptionsUser and Revenue ForecastUser and Revenue Forecast DiscussionPricing Trends and ForecastPricing Trends and Forecast DiscussionPercent Revenue Forecast by Distribution ChannelPercent Revenue Forecast Discussion by Distribution ChannelDemand AnalysisDemand Analysis (continued)Demand Analysis (continued)Demand Analysis (continued)Demand Analysis (continued)Demand Analysis DiscussionMarket Share and Competitive Analysis—Total Mobile Sales Force Automation MarketMarket Share for Mobilized SFA SolutionsCompetitive EnvironmentTop CompetitorsTop Competitors (continued)Top Competitors (continued)Top Competitors (continued)Top Competitors (continued)Top Competitors (continued)Competitive Factors and AssessmentThe Last WordThe Last Word—PredictionsThe Last Word—RecommendationsLegal DisclaimerAppendixMarket Engineering MethodologyMarket Engineering MeasurementsMarket Engineering Measurements (continued)Additional Sources of Information on the North American Mobile Sales Force Automation MarketAptean ProfileAT&T ProfileData Systems International, Inc. (DSI) ProfileInfor ProfileInterchange Solutions ProfileMaximizer ProfileNetSuite ProfileSalesforce ProfileSAP ProfileSugarCRM ProfileTactile ProfileVerizon ProfileLearn More—Next StepsList of ExhibitsList of Exhibits (continued)

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