The smart and connected homes market is developing quickly and attracting a wide range of companies. Enabled by the Internet of Things (IoT), the journey towards smart and connected homes depends heavily on end user acceptance. This is a crucial factor for market participants to gain customer trust based on value propositions and suitable regional business models. Cloud networking will create a technological revolution in the building technology (BT) services market and continue as a high-value offering for adopters of smart home solutions in the next 10 years. Home energy management, home automation, home entertainment, and safety and security are emerging as top priorities, while health and wellness and virtual education will be in the second wave of growth.