Nikola Motor Company—A Disruptive Force in North American Trucking Industry

Company’s Electric Heavy Truck Acting as Harbinger of Heavy Duty Electric Truck Product and Service Introductions

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The North American trucking industry is grappling to find ways to address the Total Cost of Ownership (TCO). Fuel, lease, and repair and maintenance costs are the key components to be tackled which contribute to over half of a truck’s TCO. Nikola Motor Company plans to address this issue through an electric truck that offers sustainable solution to the environment and value proposition to its customers by providing free fuel and maintenance. Tightening emission and fuel efficiency standards, along with lower TCO demand from customers, will increasingly push all the major original equipment manufacturers in North America towards an electric-hybrid alternative.

Scope of the Report

This research report includes following segments:

  • Nikola Motor Company: Current and Future Outlook

  • Nikola Motor Company: Product Features

  • North American Electric-Hybrid HD Truck Market

What makes our reports unique?

  • We provide the longest market segmentation chain in this industry.
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  • We conduct detailed market positioning, product positioning, and competitive positioning. Entry strategies, gaps and opportunities are identified for all stakeholders.

Key questions answered:

  • What are the key points that will make Nikola Motor Company tick?
  • How robust is Nikola Motor’s business model and how it could add benefits to its customers?  

  • Value proposition offered by Nikola Motor in terms of savings? 

  • Nikola Motor’s growth scenario and its market size and share in the future?

  • Impact on the development of electric-hybrid technology in the heavy duty truck segment? 

Table of Contents

1. Executive Summary
Key Findings, North America, 2016
Company Profile, North America, 2016
Business Focus—Value Proposition Offered by Nikola Motor Company
Nikola Motor’s Corporate Strategy: Value Proposition, North America, 2016
Standard Class 8 Diesel Truck vs Nikola One
Future Focus—Nikola Motor Growth Scenario
Nikola Motor’s Corporate Strategy—Current and Future Outlook, North America, 2016 and 2025
2. Research Scope, Aim, Objectives and Methodology
Research Scope
Base Year
Study Period
Forecast Period
Vehicle Type
Geographical Scope
Research Aims and Objectives
Research Methodology
Secondary Research
Primary Research
Nikola Motor’s Corporate Strategy: Companies Analysed in the Study, North America, 2016
Definitions
3. Nikola Motor Company—Current and Future Outlook
Key Challenge Facing the North American HD Truck Market
Business Focus—Value Proposition Offered by Nikola Motor Company
Business Model, North America, 2016
Value of Nikola Motor’s Offer
4. Nikola Motor Company—Product Features
Nikola One Basic Structure, North America, 2016
Technical Specifications
In-Cabin Features, North America, 2016
Standard Class 8 Diesel Truck vs Nikola One
5. Nikola Motor in the North American HD Truck Market
Technology Roadmap for Electric-Hybrid Powertrain Systems Market, NA & EU, 2015–2025
North American HD Truck Market—Sales Outlook
Overall North American HD Electric-Hybrid Truck Market
Future Focus—Nikola Motor Growth Scenario
Market Drivers, North America, 2016–2025
Disruptive Force in the Market
Lower TCO and Added Savings for Fleets
Overall Service Package
Quality of the Truck
Zero Emissions
Market Restraints, North America, 2016–2025
Fuel Infrastructure
Current Low Fuel Prices
Competitive Pressure
New Brand Name
Competitive Landscape
Nikola Motor’s Corporate Strategy: HD Electric-Hybrid Truck Market, North America, 2016–2025
Key Conclusions and Future Outlook
Future Outlook, North America, 2016–2025
The Last Word—3 Big Predictions
Legal Disclaimer
6. Appendix
Abbreviations and Acronyms Used
Market Engineering Methodology

Infographic



List of Figures & Charts

1. Nikola Motor’s Corporate Strategy: Truck Comparison, North America, 2016
2. Nikola Motor’s Corporate Strategy: ROI and Savings, North America, 2016
3. Nikola Motor’s Corporate Strategy: Technical Specifications, North America, 2016
4. Nikola Motor’s Corporate Strategy: Truck Comparison, North America, 2016


1. Nikola Motor’s Corporate Strategy: Nikola Motor Unit Sales Scenario Analysis in Electric-Hybrid Truck Market, North America, 2016–2025
2. Nikola Motor’s Corporate Strategy: Key TCO Components in Class 8 Trucks, North America, 2016
3. Nikola Motor’s Corporate Strategy: HD Truck Sales, North America, 2015–2025
4. HD Truck Market Fuel Mix, North America, 2015 and 2025
5. Nikola Motor’s Corporate Strategy: Electric-Hybrid HD Truck Market, North America, 2015–2025
6. Nikola Motor’s Corporate Strategy: Nikola Motor Unit Sales Scenario Analysis in Electric-Hybrid Truck Market, North America, 2016–2025



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