North American and European Truck ADAS Growth Opportunities

North American and European Truck ADAS Growth Opportunities

OEM Technology Strategy is to Offer Nearly Every Level 1™ and Level 2™ ADAS Function as Either a Standard or as an Option by 2025

RELEASE DATE
11-May-2022
REGION
North America
Research Code: PC77-01-00-00-00
SKU: AU02329-NA-MT_26525
$4,950.00
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SKU
AU02329-NA-MT_26525
$4,950.00
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Description

The global demand for trucks has risen with the increase in capacity, the requirement for faster transfer influenced by economic developments, new business ventures, and changing buying patterns. Fleets are exploring advanced technologies, primarily autonomous trucks, to increase efficiency within their supply chain. Although the technology that makes trucks completely autonomous is still very nascent, the scope of capabilities so far achieved is quite broad. Advanced emergency braking, adaptive cruise control, lane change assist, and reverse assist are some of the features that will help take the first step toward achieving a working package in the near future while individually acting as safety and driver-assist functions that improve both driver and vehicle performance while ensuring safer operation and higher productivity. The industry is well accustomed to SAE Level 1™ and Level 2™ technologies.

North America and Europe lead the global transition to autonomous trucks, as many industry stakeholders are either based out of or testing vehicles in these regions. Rudiment-not-exhaustive regulations address functional requirements and are conservative about deployment on public roads; they mandate a certain level of safety features to be a requirement for the sale and registration of trucks. Industry stakeholders, therefore, require a comprehensive framework and guidance plan to explore, take the next step, and invest suitably in relevant development areas.

Author: Jagadesh Chandran

Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top Three Strategic Imperatives on Truck ADAS

Growth Opportunities Fuel the Growth Pipeline Engine™

Key Findings

Overview of Driver Assistance Systems

North America ADAS Forecast by SAE Level 1™ and Level 2™

North America ADAS Forecast by Feature

Europe ADAS Forecast by SAE Level 1™ and Level 2™

Europe ADAS Forecast by Feature

Growth Drivers

Growth Restraints

Research Scope

Research Aims and Objectives

Levels of Vehicle Automation

Automated Driving

Impact of SAE Definitions

Categorization of ADAS Features

Functionality of ADAS Features

Functionality of ADAS Features (continued)

Functionality of ADAS Features (continued)

Feature Functionality vs. Level of Autonomy

ADAS Features—Relevance of ADAS Features by Application

Sensor Systems that Enable ADAS

Sensors Used in ADAS Applications

ADAS Technology Roadmap, 2021–2030

ADAS Technology Roadmap, 2021–2030 (continued)

Regulations

Forward Collision Warning, Advanced Emergency Braking, and Blind Spot Assistance—Overview

Collision Avoidance System Roadmap

Collision Avoidance Feature Forecast, North America

Collision Avoidance Feature Offerings by OEM, North America

Collision Avoidance Feature Forecast, Europe

Collision Avoidance Feature by OEM, Europe

Adaptive & Predictive Cruise Control—Overview

Cruise Assistance System Roadmap

Cruise Assistance Feature Forecast, North America

Cruise Assistance Feature Offerings by OEM, North America

Cruise Assistance Feature Forecast, Europe

Cruise Assistance Feature Offering by OEM, Europe

Lane Departure Warning, Lane Keep Assistance, and Lane Change Assistance—Overview

Steer Assistance System Roadmap

Steer Assistance Feature Forecast, North America

Steer Assistance Feature Offering by OEM, North America

Steer Assistance Feature Forecast, Europe

Steer Assistance Feature Offering by OEM, Europe

Reverse/Parking/Depart Assistance Systems—Overview

Park Assistance System Roadmap

Park Assistance Feature Forecast, North America

Park Assistance Feature Forecast, Europe

ADAS Feature Packages by Supplier

Supplier Preference Analysis

Growth Opportunity 1—Established ADAS Feature Standardization for Greater Market Penetration

Growth Opportunity 1—Established ADAS Feature Standardization for Greater Market Penetration (continued)

Growth Opportunity 2—Competitive ADAS Feature for Achievement of SAE Level 4™ Autonomy

Growth Opportunity 2—Competitive ADAS Feature for Achievement of SAE Level 4™ Autonomy (continued)

Growth Opportunity 3—Proper Framework and Clearer Roadmap for Commercialization

Growth Opportunity 3—Proper Framework and Clearer Roadmap for Commercialization (continued)

Your Next Steps

Why Frost, Why Now?

List of Exhibits

List of Exhibits (continued)

Legal Disclaimer

Related Research
The global demand for trucks has risen with the increase in capacity, the requirement for faster transfer influenced by economic developments, new business ventures, and changing buying patterns. Fleets are exploring advanced technologies, primarily autonomous trucks, to increase efficiency within their supply chain. Although the technology that makes trucks completely autonomous is still very nascent, the scope of capabilities so far achieved is quite broad. Advanced emergency braking, adaptive cruise control, lane change assist, and reverse assist are some of the features that will help take the first step toward achieving a working package in the near future while individually acting as safety and driver-assist functions that improve both driver and vehicle performance while ensuring safer operation and higher productivity. The industry is well accustomed to SAE Level 1™ and Level 2™ technologies. North America and Europe lead the global transition to autonomous trucks, as many industry stakeholders are either based out of or testing vehicles in these regions. Rudiment-not-exhaustive regulations address functional requirements and are conservative about deployment on public roads; they mandate a certain level of safety features to be a requirement for the sale and registration of trucks. Industry stakeholders, therefore, require a comprehensive framework and guidance plan to explore, take the next step, and invest suitably in relevant development areas. Author: Jagadesh Chandran
More Information
Author Jagadesh Chandran
Industries Automotive
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Is Prebook No
Podcast No
WIP Number PC77-01-00-00-00