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North American and European Truck ADAS Growth Opportunities Updated Research Available
OEM Technology Strategy is to Offer Nearly Every Level 1™ and Level 2™ ADAS Function as Either a Standard or as an Option by 2025
11-May-2022
North America
Market Research
PC77-01-00-00-00
AU02329-NA-MT_26525
The global demand for trucks has risen with the increase in capacity, the requirement for faster transfer influenced by economic developments, new business ventures, and changing buying patterns. Fleets are exploring advanced technologies, primarily autonomous trucks, to increase efficiency within their supply chain. Although the technology that makes trucks completely autonomous is still very nascent, the scope of capabilities so far achieved is quite broad. Advanced emergency braking, adaptive cruise control, lane change assist, and reverse assist are some of the features that will help take the first step toward achieving a working package in the near future while individually acting as safety and driver-assist functions that improve both driver and vehicle performance while ensuring safer operation and higher productivity. The industry is well accustomed to SAE Level 1™ and Level 2™ technologies.
North America and Europe lead the global transition to autonomous trucks, as many industry stakeholders are either based out of or testing vehicles in these regions. Rudiment-not-exhaustive regulations address functional requirements and are conservative about deployment on public roads; they mandate a certain level of safety features to be a requirement for the sale and registration of trucks. Industry stakeholders, therefore, require a comprehensive framework and guidance plan to explore, take the next step, and invest suitably in relevant development areas.
Author: Jagadesh Chandran
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top Three Strategic Imperatives on Truck ADAS
Growth Opportunities Fuel the Growth Pipeline Engine™
Key Findings
Overview of Driver Assistance Systems
North America ADAS Forecast by SAE Level 1™ and Level 2™
North America ADAS Forecast by Feature
Europe ADAS Forecast by SAE Level 1™ and Level 2™
Europe ADAS Forecast by Feature
Growth Drivers
Growth Restraints
Research Scope
Research Aims and Objectives
Levels of Vehicle Automation
Automated Driving
Impact of SAE Definitions
Categorization of ADAS Features
Functionality of ADAS Features
Functionality of ADAS Features (continued)
Functionality of ADAS Features (continued)
Feature Functionality vs. Level of Autonomy
ADAS Features—Relevance of ADAS Features by Application
Sensor Systems that Enable ADAS
Sensors Used in ADAS Applications
ADAS Technology Roadmap, 2021–2030
ADAS Technology Roadmap, 2021–2030 (continued)
Regulations
Forward Collision Warning, Advanced Emergency Braking, and Blind Spot Assistance—Overview
Collision Avoidance System Roadmap
Collision Avoidance Feature Forecast, North America
Collision Avoidance Feature Offerings by OEM, North America
Collision Avoidance Feature Forecast, Europe
Collision Avoidance Feature by OEM, Europe
Adaptive & Predictive Cruise Control—Overview
Cruise Assistance System Roadmap
Cruise Assistance Feature Forecast, North America
Cruise Assistance Feature Offerings by OEM, North America
Cruise Assistance Feature Forecast, Europe
Cruise Assistance Feature Offering by OEM, Europe
Lane Departure Warning, Lane Keep Assistance, and Lane Change Assistance—Overview
Steer Assistance System Roadmap
Steer Assistance Feature Forecast, North America
Steer Assistance Feature Offering by OEM, North America
Steer Assistance Feature Forecast, Europe
Steer Assistance Feature Offering by OEM, Europe
Reverse/Parking/Depart Assistance Systems—Overview
Park Assistance System Roadmap
Park Assistance Feature Forecast, North America
Park Assistance Feature Forecast, Europe
ADAS Feature Packages by Supplier
Supplier Preference Analysis
Growth Opportunity 1—Established ADAS Feature Standardization for Greater Market Penetration
Growth Opportunity 1—Established ADAS Feature Standardization for Greater Market Penetration (continued)
Growth Opportunity 2—Competitive ADAS Feature for Achievement of SAE Level 4™ Autonomy
Growth Opportunity 2—Competitive ADAS Feature for Achievement of SAE Level 4™ Autonomy (continued)
Growth Opportunity 3—Proper Framework and Clearer Roadmap for Commercialization
Growth Opportunity 3—Proper Framework and Clearer Roadmap for Commercialization (continued)
Your Next Steps
Why Frost, Why Now?
List of Exhibits
List of Exhibits (continued)
Legal Disclaimer
List of Figures
- Truck ADAS: Driver Assistance Features, NA & Europe, 2021
- Truck ADAS: ADAS Feature Fitment Forecast by SAE Level, NA, 2021², 2025, & 2030
- Truck ADAS: Fitment Unit Sales Forecast by Feature, NA, 2021², 2025, & 2030
- Truck ADAS: ADAS Feature Fitment Forecast by SAE Level, Europe, 2021², 2025, & 2030
- Truck ADAS: Fitment Unit Sales Forecast by Feature, Europe, 2021², 2025, & 2030
- Truck ADAS: Key Growth Drivers, NA & Europe, 2022–2030
- Truck ADAS: Key Growth Restraints, NA & Europe, 2022–2030
- Truck ADAS Features vs. Applicable Level of SAE Autonomy, NA & Europe, 2021
- Truck ADAS: Effectiveness of Autonomous Features for Trucking Use Cases, NA & Europe, 2021
- Truck ADAS: Sensor Systems for Enablement of ADAS Feature Functionality, NA & Europe, 2021
- Truck ADAS: Collision Avoidance Feature Fitment Forecast by Truck Sales, NA, 2021, 2025, & 2030
- Truck ADAS: Collision Avoidance Feature Fitment Forecast by Truck Segment Sales, Europe, 2021, 2025, & 2030
- Truck ADAS: Cruise Assistance Feature Fitment Forecast by Truck Segment Sales, NA, 2021, 2025, & 2030
- Truck ADAS: Cruise Assistance Feature Fitment Forecast by Truck Segment Sales, Europe, 2021, 2025, & 2030
- Truck ADAS: Steer Assistance Feature Fitment Forecast by Truck Segment Sales, NA, 2021, 2025, & 2030
- Truck ADAS: Steer Assistance Feature Fitment Forecast by Truck Segment Sales, Europe, 2021, 2025, & 2030
- Truck ADAS: Park Assistance Feature Fitment Forecast by Truck Segment Sales, NA, 2021, 2025, & 2030
- Truck ADAS: Park Assistance Feature Fitment Forecast by Truck Segment Sales, Europe, 2021, 2025, & 2030
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