North American Mobile Forms Market, 2019

This study examines the North American standalone mobile forms market. Leading providers are profiled. In addition, market trends and issues, drivers and challenges, the competitive landscape, and potential growth opportunities are defined and discussed.

Mobile digital forms remain a key entry point for companies that want to embark on the digital transformation journey. These solutions offer a
hard-dollar ROI when companies replace their manual paper processes with wireless, near real-time data exchange via workers' mobile devices. Mobile forms solutions are also designed to be quickly deployed and are typically priced on a subscription basis.

Leaders in this market are modeling a number of best practices. Some key players are moving away from focusing upon a single product category to creating and marketing a larger platform solution. As a result, in addition to continuing to satisfy small and mid-sized business (SMB) needs, the pressure is on today's mobile forms leaders to augment their portfolios and technology roadmaps to better support the more sophisticated requirements of the large enterprise sector.

The major drivers behind adopting a mobile forms solution, in addition to its clear and positive financial benefits, include strong line of business involvement in the purchase decision. LOB heads recognize the mobile forms value proposition, appreciate the vendors' focus on ease of administration and use, and like having the option to bring in the vendor's professional services team if needed.

While dwindling in number, purchase barriers still do exist. These are primarily centered on the potential customer's fear of change and also the realization that digitizing current paper processes may require a significant investment in upfront time and effort.

Common industry targets include Field Services, Manufacturing, Health Care, Energy Extraction, Government, Retail, Utilities, Construction and Engineering.

Mobile forms leaders are in the midst of an important shift in target markets, product definition, and partnerships. This study allows forms providers to benchmark against best-in-class participants. It also outlines what prospective customers should be looking for when evaluating forms vendors.