North American Mobile Situational Awareness Market is Accelerating Out of Early Adopter Stage

North American Mobile Situational Awareness Market is Accelerating Out of Early Adopter Stage

Heightened First-Responder Safety and Effectiveness, Coupled with Affordable Subscription Pricing, Create New Growth Opportunities

RELEASE DATE
07-Jan-2021
REGION
North America
Research Code: K561-01-00-00-00
SKU: IT04266-NA-MT_25143
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Description

This study examines the North American mobile situational awareness market. For the purposes of this study, mobile situational awareness offerings are defined as software solutions that put near real-time information about critical field situations at the disposal of emergency first responder teams via their mobile devices. This information usually includes mapping of the area and its surroundings, location and status of personnel and other markers, alerts, relevant photos and videos, and up-to-the-minute guidance from central command. While the typical form factor is the smartphone (regular or ruggedized), smart watch capabilities can also be provided, depending upon the vendor.

Key market trends, adoption dynamics, and potential growth opportunities are examined. Revenue forecasts are provided for two product categories: 1) Public Safety--firefighters, police, EMTs, etc. and 2) Private Security--security guards in the enterprise sector, such as manufacturing, utilities, and health facilities. The total market is projected to exhibit a CAGR of 37.8% over the study's 2019-2025 forecast period.

The mobile situational awareness market is in an early stage, with a number of both small and large vendors competing for attention and share. MSA product awareness and interest is accelerating in each of the two major target segments.

Current and prospective users of mobile situational awareness offerings will want to remain current on product enhancements and the growing array of industry participants. High-potential new customers should understand the affordability and benefits of this solution category, especially when compared to current Land Mobile Radio (LMR) technology. All stakeholders will want to track trends, partnership opportunities, and evolving customer needs.

Challenges to growth in today's mobile situational awareness market include: 1) Solutions remain a work in progress, prompting certain prospective customers to delay purchase and deployment, 2) Finding funding in government departments and overall cost sensitivity in private security settings, 3) A fragmented public safety sector that extends the approval process and complicates the sales cycle, 4) Customer concerns regarding privacy, security and reliability, and 5) The preponderance of technology laggards in the public sector.

Companies interviewed for this study include AT&T and Intrepid Networks.

Key Issues Addressed

  • Who are the current key participants (vendors and channels) in this industry?
  • What is the current distribution mix?
  • What is the revenue forecast for the mobile situational awareness market as a whole and for each of the two product segments investigated?
  • What are three top strategic imperatives impacting today’s mobile situational awareness industry?
  • Who are key competitors in each of the two major product segments?
  • What are three major growth opportunities in this industry?
  • What are the major growth drivers and growth restraints in today’s mobile situational awareness industry?

Author: Jeanine Sterling

RESEARCH: INFOGRAPHIC

This infographic presents a brief overview of the research, and highlights the key topics discussed in it.
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Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top Three Strategic Imperatives on the Mobile Situational Awareness Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Mobile Situational Awareness Market Scope of Analysis

Mobile Situational Awareness Market Scope of Analysis (continued)

Mobile Situational Awareness Market Scope of Analysis (continued)

Market Segmentation

Key Competitors for Mobile Situational Awareness Market

Key Growth Metrics for Mobile Situational Awareness Market

Distribution Channels for Mobile Situational Awareness Market

Growth Drivers for Mobile Situational Awareness Market

Growth Restraints for Mobile Situational Awareness

Forecast Assumptions, Mobile Situational Awareness Market

Revenue Forecast, Mobile Situational Awareness Market

Revenue Forecast by Product, Mobile Situational Awareness Market

Revenue Forecast Analysis, Mobile Situational Awareness Market

Pricing Trends and Forecast Analysis, Mobile Situational Awareness Market

Competitive Environment, Mobile Situational Awareness Market

Key Growth Metrics for Public Safety

Revenue Forecast, Public Safety

Revenue Forecast Analysis, Public Safety

Key Growth Metrics for Private Security

Revenue Forecast, Private Security

Revenue Forecast Analysis, Private Security

Growth Opportunity 1—Targeting the Private Sector to Expand Reach, Minimize Purchase Barriers, and Increase Revenues, 2020

Growth Opportunity 1—Targeting the Private Sector to Expand Reach, Minimize Purchase Barriers, and Increase Revenues, 2020 (continued)

Growth Opportunity 2—Enabling Smart City Integrations to Improve Information Quality and Increase Revenues, 2020

Growth Opportunity 2—Enabling Smart City Integrations to Improve Information Quality and Increase Revenues, 2020 (continued)

Growth Opportunity 3—Forging White Label Relationships to Expand Into New Markets and Lower Customer’s Perceived Risk, 2020

Growth Opportunity 3—Forging White Label Relationships to Expand Into New Markets and Lower Customer’s Perceived Risk, 2020 (continued)

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List of Exhibits

This study examines the North American mobile situational awareness market. For the purposes of this study, mobile situational awareness offerings are defined as software solutions that put near real-time information about critical field situations at the disposal of emergency first responder teams via their mobile devices. This information usually includes mapping of the area and its surroundings, location and status of personnel and other markers, alerts, relevant photos and videos, and up-to-the-minute guidance from central command. While the typical form factor is the smartphone (regular or ruggedized), smart watch capabilities can also be provided, depending upon the vendor. Key market trends, adoption dynamics, and potential growth opportunities are examined. Revenue forecasts are provided for two product categories: 1) Public Safety--firefighters, police, EMTs, etc. and 2) Private Security--security guards in the enterprise sector, such as manufacturing, utilities, and health facilities. The total market is projected to exhibit a CAGR of 37.8% over the study's 2019-2025 forecast period. The mobile situational awareness market is in an early stage, with a number of both small and large vendors competing for attention and share. MSA product awareness and interest is accelerating in each of the two major target segments. Current and prospective users of mobile situational awareness offerings will want to remain current on product enhancements and the growing array of industry participants. High-potential new customers should understand the affordability and benefits of this solution category, especially when compared to current Land Mobile Radio (LMR) technology. All stakeholders will want to track trends, partnership opportunities, and evolving customer needs. Challenges to growth in today's mobile situational awareness market include: 1) Solutions remain a work in progress, prompting certain prospective customers to delay purchase and deployment, 2) Finding funding in government departments and overall cost sensitivity in private security settings, 3) A fragmented public safety sector that extends the approval process and complicates the sales cycle, 4) Customer concerns regarding privacy, security and reliability, and 5) The preponderance of technology laggards in the public sector. Companies interviewed for this study include AT&T and Intrepid Networks.--BEGIN PROMO--

Key Issues Addressed

  • Who are the current key participants (vendors and channels) in this industry?
  • What is the current distribution mix?
  • What is the revenue forecast for the mobile situational awareness market as a whole and for each of the two product segments investigated?
  • What are three top strategic imperatives impacting today’s mobile situational awareness industry?
  • Who are key competitors in each of the two major product segments?
  • What are three major growth opportunities in this industry?
  • What are the major growth drivers and growth restraints in today’s mobile situational awareness industry?

Author: Jeanine Sterling

More Information
No Index No
Podcast No
Author Jeanine Sterling
Industries Information Technology
WIP Number K561-01-00-00-00
Keyword 1 Mobile Situational Awareness Market
Keyword 2 North American Mobile Situational Awareness Market
Keyword 3 Situation Awareness System Market
Is Prebook No
GPS Codes 9755-C4,9705-C1,9657,9658