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AI-based Guidance, Real-time Visibility, and Positive Hard-dollar Impacts Create New Growth Opportunities
31-May-2021
North America
Market Research
K5B4-01-00-00-00
IT04333-NA-MT_25471
This study examines the North American mobile sales force automation market. For the purposes of this study, mobile sales force automation applications are software solutions that extend SFA capabilities to a sales professional’s mobile device (smartphone or tablet). These capabilities can range from basic account, opportunity and contact management to also include more sophisticated assistance and guidance, such as predictive lead scoring, forecasting, more complex analytics, personal assistants, etc. A range of reporting, dashboard, and analysis options are also typically available.
Adoption dynamics, strategic imperatives, and potential growth opportunities are examined. Revenue forecasts are provided for three product categories: 1) Very Small Business solutions for firms with fewer than 25 employees, 2) Small and Mid-sized Business solutions for companies with 25-499 employees, and 3) Enterprise solutions for businesses with 500+ total employees.
The total market is projected to exhibit a CAGR of 14.1% over the study's 2020-2026 period. Revenue growth will be generated by both new and embedded customers, as Frost & Sullivan research reveals that a high percentage of current mobile SFA users plan to significantly expand their deployments over the coming months. As a result, both current and prospective SFA solution users will want to continuously monitor products and vendors. All stakeholders will want to track trends, partnership opportunities, and evolving customer needs.
Challenges to growth in today's mobile sales force automation market include: 1) Prospective customer concerns regarding solution security, scalability, and integration capabilities, 2) Price points that can be viewed as unaffordable, 3) Delays in incorporating AI-based guidance and analytics, 4) A limited number of vertical-specific SFA offerings, and 5) Difficulty building the necessary systems integrator channel and technology partnerships.
Companies interviewed for this study include Pipedrive, Salesforce, SugarCRM, and Zendesk.
Key Issues Addressed
- Who are the current key vendors in this industry?
- What is the current distribution channel mix?
- What is the revenue forecast for the mobile sales force automation market as a whole and for each of the three product segments investigated?
- What are three top strategic imperatives impacting today’s mobile sales force automation industry?
- What are the top ten individual SFA capabilities according to current SFA users?
- Who are key competitors in each of the three major product segments?
- What are three major growth opportunities in this industry?
- What are the major growth drivers and growth restraints in today’s mobile sales force automation industry?
Author: Jeanine Sterling
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top Three Strategic Imperatives on the Mobile Sales Force Automation (SFA) Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Mobile Sales Force Automation Market Scope of Analysis
Mobile Sales Force Automation Market Scope of Analysis (continued)
Mobile Sales Force Automation Market Segmentation
Key Competitors for Mobile Sales Force Automation Market
Key Growth Metrics for Mobile Sales Force Automation Market
Distribution Channels for Mobile Sales Force Automation Market
Growth Drivers for Mobile Sales Force Automation Market
Growth Restraints for Mobile Sales Force Automation Market
Forecast Assumptions—Mobile Sales Force Automation Market
Revenue Forecast—Mobile Sales Force Automation Market
Revenue Forecast by Segment—Mobile Sales Force Automation Market
Revenue Forecast Analysis—Mobile Sales Force Automation Market
Pricing Trends and Forecast Analysis—Mobile Sales Force Automation Market
Competitive Environment—Mobile Sales Force Automation Market
Key Growth Metrics for Very Small Business Solutions
Revenue Forecast—Very Small Business Solutions
Revenue Forecast Analysis—Very Small Business Solutions
Key Growth Metrics for Small and Mid-size Business Solutions
Revenue Forecast—Small and Mid-size Business Solutions
Revenue Forecast Analysis—Small and Mid-size Business Solutions
Key Growth Metrics for Enterprise Solutions
Revenue Forecast—Enterprise Solutions
Revenue Forecast Analysis—Enterprise Solutions
Growth Opportunity 1: Adding Industry-Specific Offerings to Generate New Revenue Opportunities for SFA Providers, 2021
Growth Opportunity 1: Adding Industry-Specific Offerings to Generate New Revenue Opportunities for SFA Providers, 2021 (continued)
Growth Opportunity 2: Leveraging AI and Machine Learning to Further Optimize the Sales Experience and Enhance Profitability, 2021
Growth Opportunity 2: Leveraging AI and Machine Learning to Further Optimize the Sales Experience and Enhance Profitability, 2021 (continued)
Growth Opportunity 3: Targeting the Current SFA Embedded Base to Create Incremental Sales Opportunities, 2021
Growth Opportunity 3: Targeting the Current SFA Embedded Base to Create Incremental Sales Opportunities, 2021 (continued)
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Key Issues Addressed
- Who are the current key vendors in this industry?
- What is the current distribution channel mix?
- What is the revenue forecast for the mobile sales force automation market as a whole and for each of the three product segments investigated?
- What are three top strategic imperatives impacting today’s mobile sales force automation industry?
- What are the top ten individual SFA capabilities according to current SFA users?
- Who are key competitors in each of the three major product segments?
- What are three major growth opportunities in this industry?
- What are the major growth drivers and growth restraints in today’s mobile sales force automation industry?
Author: Jeanine Sterling
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Jeanine Sterling |
| Industries | Information Technology |
| WIP Number | K5B4-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9705-C1,9657 |
Machine Learning and Seamless Integrations Drive the North American Mobile Sales Force Automation (SFA) Market
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