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OE Benchmarking of EV Aftersales in North America and Europe
Omnichannel Programs and Strategic Partnerships between OEMs and Third-party Service Providers are Resulting in Holistic EV Aftersales Services
10-Oct-2023
North America
Market Research
K906-01-00-00-00
AU_2023_205
The electric vehicle (EV) market is undergoing rapid transformation as original equipment manufacturers (OEMs) compete to offer innovative products and services that enhance customer experience and loyalty. The EV aftersales landscape is also evolving and poses many challenges and opportunities for OEMs and their channel partners. This report provides a comprehensive analysis and benchmarking of the EV aftersales strategies of leading OEMs in North America and Europe, covering various areas such as routine service and maintenance, roadside assistance and mobile services, eComponent services and maintenance, warranty programs and subscription services, software as an aftersales service, workshop management, EV accessories and ownership experience, fleet and fleet management services, and channel partnership and service management. The study also includes a brief analysis of the other notable EV OEMs.
The report showcases best practices and case studies of standout partnerships and identifies avenues for OEMs to enhance their EV aftersales offerings. It provides valuable insight and recommendations for OEMs and other stakeholders in the EV aftersales ecosystem to help them leverage the emerging trends and opportunities in this dynamic space. The base year is 2022, and the forecast period is from 2023 to 2030.
Author: Benson Augustine
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on OEMs’ EV Aftersales
Growth Opportunities Fuel the Growth Pipeline Engine™
Scope of Analysis
Key Competitors: EV OEMs in North America & Europe*
Other Notable EV OEMs, their EV Strategies, and Aftersales Implication
Key Aspects of OES EV Aftersales Strategy
Growth Drivers
Growth Restraints
Key Findings: OE Benchmarking Outcome of EV Aftersales in North America and Europe
Key Trends in the EV Aftersales Value Chain
Notable EV OEM Aftersales Activities and Potential Downstream Opportunities
Potential Role of Value Chain Participants in EV OES Aftersales
Nature of EV OEM Channel Partnerships
Overview: eComponent Replacement Aftermarket, North America
Overview: eComponents Replacement Aftermarket, Europe
Routine Service and Maintenance: RSA
eComponent Service and Maintenance: B2B Supplier
Software as an Aftersales Service
Warranty Programs and Subscription Services
Warranty Programs and Subscription Services (continued)
EV Accessories and Ownership Experience
Fleet and FMSs
Fleet and FMSs (continued)
Workshop Management: Dealership Tools and Knowledge Management
Channel and Experience Service Management
Case Study: Agero
Case Study: Agero NIO’s OTA, Telematics, and Remote Diagnostics
Case Study: GM’s EV Essentials Extended Warranty Program
Case Study: Tesla’s D2C Channel and Experience Service Management
Case Study: Thule Accessories
Growth Opportunity 1: Extended Warranty Programs for eComponents
Growth Opportunity 1: Extended Warranty Programs for eComponents (continued)
Growth Opportunity 2: Integrated Software as an Aftersales Service
Growth Opportunity 2: Integrated Software as an Aftersales Service (continued)
Growth Opportunity 3: Fleet Management Solutions
Growth Opportunity 3: Fleet Management Solutions (continued)
The Last Word: 3 Big Predictions
Your Next Steps
Why Frost, Why Now?
List of Exhibits
Legal Disclaimer
List of Figures
- OEMs’ EV Aftersales: Growth Drivers, North America and Europe, 2023–2030
- OEMs’ EV Aftersales: Growth Restraints, North America and Europe, 2023–2030
- eComponents Replacement Aftermarket, North America, 2022 and 2030
- eComponents Replacement Aftermarket, Europe, 2022 and 2030
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