Outlook of the Tourism Industry in Tamil Nadu, 2019

Outlook of the Tourism Industry in Tamil Nadu, 2019

Well-developed Infrastructure, Connectivity, and Religious and Medical Tourism to Drive Industry Growth

RELEASE DATE
22-May-2019
REGION
South Asia, Middle East & North Africa
Research Code: PA6B-01-00-00-00
SKU: CI00622-SA-MO_23203
$4,950.00
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Description

Tamil Nadu is one of the leading states when it comes to the tourism industry in India; the state has been promoting tourism under the ‘Enchanting Tourism’ program. The state has almost a one-fifth share in both domestic and foreign tourist arrivals and its tourism industry is a major contributor to the GDP. The tourism industry in Tamil Nadu is mainly driven by well-developed infrastructure, connectivity with other cities, and strong economic growth. The travel services and hotel segment is expected to experience the maximum growth in 2019.

The tourism industry is seeing a shift from destination-based tourism to experience-based tourism, especially from millennial tourists. This is expected to result in the development of niche tourism products and services by the tourism department in collaboration with private tourism companies and tour operators. The following sectors are the key tourism offerings that have been known to attract tourists to the state.

Medical Tourism: The state is a major hub for medical tourism, especially the city of Chennai­­, due to its low-cost treatment facilities that are on par with some of the world’s finest hospitals.

Culture and Heritage Tourism: The state is home to five UNESCO heritage sites and 48 UNESCO heritage towns due to its rich history and early civilizations. For instance, the Mamallapuram monuments and Thanjavur temples have been known to be very popular destinations with tourists.

Pilgrimage Tourism: Approximately 33,000 ancient temples are present in the state and this tends to attract religious tourists. To cater to these tourists, the TTDC in partnership with the Indian Railways, is running a special train ‘Ram Sethu Express’ which covers 15 temples in the state.

Leisure Tourism: The geography of the state has several offerings for the state from hill stations, waterfalls, beaches and wildlife sanctuaries, which attract tourists of all age groups.

MICE Tourism: Meetings, Incentives, Conferencing, and Exhibitions (MICE) tourism or business tourism is a major growth driver for the industry. There is high demand for MICE centers due to the presence of large IT, healthcare, manufacturing, and automotive companies in the state. Coimbatore and Chennai are the major MICE tourism destinations in Tamil Nadu.

Cruise Tourism, Adventure Tourism and Eco-tourism: These sectors are the other major niche tourism products emerging in the state’s tourism industry. They offer significant potential due to the large number of tourists they attract. The government has made several investments and initiatives to promote and develop the tourism industry. Swadesh Darshan, which refers to the integrated development of theme-based tourist circuits; Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD); and Adopt a Heritage are some schemes that are expected to further improve the tourism infrastructure in the state and boost overall tourism growth.

Increasing number of tourists, rise in household incomes, fast-growing Internet and smartphone penetration are some factors that are encouraging industry growth. Tourists are expected to demand more personalized and customized services, especially in the case of millennials; this is expected to increase the reliance of the tourism industry on technology start-ups and emerging technologies such as augmented reality (AR), virtual reality (VR), artificial intelligence and IoT, which are expected to disrupt the tourism landscape.

Table of Contents

Key 2019 Tourism Market Predictions

Research Scope

Key 2019 Tourism Market Predictions

Top Tourism Industry Predictions for 2019

Top Tourism Industry Predictions for 2019 (continued)

Tourism Industry—Major Force in the World Economy

Tourism and Its Spin-off Benefits

Indian Tourism Industry—Contribution to GDP

Tourism Scenario in Tamil Nadu

Foreign Tourist Arrivals

Tourist Market Share by State

2019 Market Snapshot—Hotels

2019 Market Snapshot—Travel Services

2019 Market Snapshot—Restaurants

2019 Market Snapshot—MICE

2019 Market Snapshot—Destination Tourism

Top Hotel Tourism Trends for 2019

Case Study—Mariott and Starwood Hotels

Case Study—Enseo to Replace VOD in Hotel Rooms

Top Travel Tourism Trends for 2019

Top Restaurant Trends for 2019

Top MICE Trends for 2019

Top Destination Tourism Trends for 2019

Thematic Tourism—Tamil Nadu’s Diverse Offerings to Attract Investors

Factors Involved in Choosing a Holiday Destination

Smart Cities Mission to Boost Tourism

Smart Services to Decrease Costs

Growth Opportunity—Demand for Niche Tourism Products and Technology Developments

Strategic Imperatives for Success and Growth

Key Conclusions and 2019 Outlook

Legal Disclaimer

Market Engineering Methodology

Abbreviation List

List of Exhibits

Related Research
Tamil Nadu is one of the leading states when it comes to the tourism industry in India; the state has been promoting tourism under the ‘Enchanting Tourism’ program. The state has almost a one-fifth share in both domestic and foreign tourist arrivals and its tourism industry is a major contributor to the GDP. The tourism industry in Tamil Nadu is mainly driven by well-developed infrastructure, connectivity with other cities, and strong economic growth. The travel services and hotel segment is expected to experience the maximum growth in 2019. The tourism industry is seeing a shift from destination-based tourism to experience-based tourism, especially from millennial tourists. This is expected to result in the development of niche tourism products and services by the tourism department in collaboration with private tourism companies and tour operators. The following sectors are the key tourism offerings that have been known to attract tourists to the state. Medical Tourism: The state is a major hub for medical tourism, especially the city of Chennai­­, due to its low-cost treatment facilities that are on par with some of the world’s finest hospitals. Culture and Heritage Tourism: The state is home to five UNESCO heritage sites and 48 UNESCO heritage towns due to its rich history and early civilizations. For instance, the Mamallapuram monuments and Thanjavur temples have been known to be very popular destinations with tourists. Pilgrimage Tourism: Approximately 33,000 ancient temples are present in the state and this tends to attract religious tourists. To cater to these tourists, the TTDC in partnership with the Indian Railways, is running a special train ‘Ram Sethu Express’ which covers 15 temples in the state. Leisure Tourism: The geography of the state has several offerings for the state from hill stations, waterfalls, beaches and wildlife sanctuaries, which attract tourists of all age groups. MICE Tourism: Meetings, Incentives, Conferencing, and Exhibiti
More Information
No Index No
Podcast No
Author Ajit Thangaraj
Industries Cross Industries
WIP Number PA6B-01-00-00-00
Is Prebook No
GPS Codes 9A7B-EM