Passenger Vehicle OEM Strategies for Automotive Operating Systems

Passenger Vehicle OEM Strategies for Automotive Operating Systems

OEMs to Rely on Tier Suppliers’ Embedded Hardware and Software Solutions Until Capable of Delivering In-house Standardized OS for Future Software-defined Vehicles

RELEASE DATE
12-Oct-2023
REGION
Global
Deliverable Type
Market Research
Research Code: MGEF-01-00-00-00
SKU: AU_2023_210
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Description

The automotive industry is undergoing a major transition and redefining the vehicle development process. To include numerous technologies tied to the concept of connected, autonomous, shared, and electric (CASE) mobility, OEMs have chosen to adopt the software-defined vehicle (SDV) development approach. With the SDV approach, OEMs extend features and function that they can update throughout the vehicle life cycle, which provides opportunities for recurring and sustainable revenue.

To achieve an SDV, OEM are redesigning vehicle electrical/electronic (EE) architecture by consolidating functions in domains and zones. They are making huge investments in software development, and specifically in a base software platform, that will enable them to extend software-driven features and functions called the vehicle operating system (OS).

Key Issues Addressed

  • What is a vehicle OS, and how are OEMs defining it?
  • What are the OEMs’ strategies in developing vehicle OSs?
  • What are the key trends in the vehicle OS market?
  • What challenges are OEMs facing in OS development?
  • How will the Tier I suppliers’ role change in the value chain?
  • What are the top growth opportunities in this market?

Author: Varun Murthy

Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on the Vehicle Operating System (OS) Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Scope of Analysis

Growth Drivers

Growth Drivers (continued)

Growth Restraints

Growth Restraints (continued)

Key Trends in the Vehicle OS Market

What is an OS?

Evolution of Vehicle OSs

Future Vehicle OSs: Definition and Key Functions

High-level Generic Vehicle OS Architecture

Types of Vehicle OSs

Vehicle OS Sourcing Strategies

OEMs’ Challenges in SW Platform Development

Change of Tier I Suppliers’ Role in the Value Chain

Vehicle OS Ecosystem

CARIAD VW.OS

CARIAD VW.OS (continued)

Hyundai Connected Car OS (ccOS)

Hyundai ccOS (continued)

Toyota Arene OS

Toyota Arene OS (continued)

MB.OS

MB.OS (continued)

Nio

Nio (continued)

Tesla

Tesla (continued)

Ford

Ford (continued)

GM Ultifi

BMW Neue Klasse

BMW Neue Klasse (continued)

Typical OEM.OS Strategies

Key Insights from OEM.OS Strategies

OEM.OS Strategy Benchmarking

OEM.OS Strategy Benchmarking (continued)

OEM.OS Strategy Benchmarking (continued)

OEM.OS Strategy Benchmarking (continued)

OEM Benchmarking

AAOS

OEMs Adopting AAOS

AUTOSAR and AGL

Cooperative Approach to OS and SW Development

Cooperative Approach to OS and SW Development (continued)

Blackberry

Elektrobit

Red Hat

Green Hills Software

Wind River

Vector Informatik

OS Solution Benchmarking

Growth Opportunity 1: SDVs Opening New Avenues for Repeatable Revenue Generation

Growth Opportunity 1: SDVs Opening New Avenues for Repeatable Revenue Generation (continued)

Growth Opportunity 2: Collaboration between OEMs and SW Companies for OS Development

Growth Opportunity 2: Collaboration between OEMs and SW Companies for OS Development (continued)

Growth Opportunity 3: Cloud Computing and Functional Virtualization will Open Opportunities for Cloud Technology Developers

Growth Opportunity 3: Cloud Computing and Functional Virtualization will Open Opportunities for Cloud Technology Developers (continued)

The Last Word

Your Next Steps

Why Frost, Why Now?

List of Exhibits

Legal Disclaimer

The automotive industry is undergoing a major transition and redefining the vehicle development process. To include numerous technologies tied to the concept of connected, autonomous, shared, and electric (CASE) mobility, OEMs have chosen to adopt the software-defined vehicle (SDV) development approach. With the SDV approach, OEMs extend features and function that they can update throughout the vehicle life cycle, which provides opportunities for recurring and sustainable revenue. To achieve an SDV, OEM are redesigning vehicle electrical/electronic (EE) architecture by consolidating functions in domains and zones. They are making huge investments in software development, and specifically in a base software platform, that will enable them to extend software-driven features and functions called the vehicle operating system (OS).--BEGIN PROMO--

Key Issues Addressed

  • What is a vehicle OS, and how are OEMs defining it?
  • What are the OEMs’ strategies in developing vehicle OSs?
  • What are the key trends in the vehicle OS market?
  • What challenges are OEMs facing in OS development?
  • How will the Tier I suppliers’ role change in the value chain?
  • What are the top growth opportunities in this market?

Author: Varun Murthy

More Information
Deliverable Type Market Research
Author Varun Krishna Murthy
Industries Automotive
No Index No
Is Prebook No
Keyword 1 Passenger Vehicle OEM Strategies
Keyword 2 OEM Trends in Automotive Systems
Keyword 3 Automotive Software Solutions
Podcast No
WIP Number MGEF-01-00-00-00