Platform Strategies of Global Passenger Vehicle (PV) Automotive OEMs

70 Modular Platforms to Account for 53% of the PV Production by 2022

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The research provides an updated analysis of the key global original equipment manufacturers’ (OEMs’) platform strategies. Specifically, various platform strategies adopted by the top 13 OEMs to develop more modular platform-based models for global markets have been covered in this research. The research also discusses the evolution and future of megaplatforms during 2015-2022. Various OEMs’ approaches to platform standardization and modularity have also been analyzed. The market insight also provides the readers with an overview of the new major platforms and targeted vehicle segments, brands, and products developed, along with a comparative analysis on them globally including the regional approaches.

Table of Contents

Executive SummaryExecutive Summary—Key FindingsExecutive Summary—CEO Perspective (North American OEMs)Executive Summary—CEO Perspective (European OEMs)Executive Summary—CEO Perspective (Asian OEMs)Key PV OEMs—Global Platform Reduction RoadmapTop 10 Platforms Breakdown, 2015 versus 2022Key PV OEMs—Average Production and Models per PlatformKey OEMs—Modular Platform Comparison, 2022 Platform Roadmap—Current and Future OutlookResearch Scope, Objectives, and MethodologyResearch Scope Research Aims and ObjectivesKey Questions this Study will Answer Research Background Research Methodology Key OEM/Participant Groups Compared in this Study SegmentationVehicle SegmentationPlatform DefinitionsPlatform Architecture and Modular PlatformPlatform Architecture and Modular Platform—IllustrationMegaplatformsOEM GroupsOverview of PV OEMs Vehicle Platform StrategyPV OEMs’ Production Share BreakdownKey PV OEMs—Global Models BreakdownKey PV OEMs—Global Platform Reduction RoadmapKey PV OEMs—Future Global Modular and Standalone PlatformsKey PV OEMs—70 Global Modular PlatformsKey PV OEMs’ Vehicle Platform StrategyKey PV OEMs—Volkswagen Group—Modular ToolkitsKey PV OEMs—BMW Group—Modular Drive ArchitectureKey PV OEMs—Renault Nissan—Common Modular Family (CMF)Key PV OEMs—Toyota Group—TNGA StrategyKey PV OEMs—Honda Group—Common Platform for Key ModelsComparative Analysis of PV OEMs’ Future Vehicle Platform StrategyKey PV OEMs—Region-based Platform Reduction RoadmapKey PV OEMs—Average Units Production per PlatformKey PV OEMs—Key Platforms and Percentage Platform ReductionKey PV OEMs—Top 10 Future Global PlatformsKey PV OEMs—Average Production and Models per PlatformKey OEMs—Modular Platform Comparison, 2022 Key PV OEMs—Number of MegaplatformsPlatform Sharing Strategies of OEMs Across Key Vehicle SegmentsKey PV OEMs—Global Platform Strategy PhilosophyKey PV OEMs—Global Platform Strategy Philosophy (continued)Key North American PV OEMs—Future Modular PlatformsKey European PV OEMs—Future Modular PlatformsKey Asian PV OEMs—Future Modular PlatformsDedicated Electric Vehicle Platform Strategy of OEMsKey Mainstream OEMs—Top Modular Platform Segments’ ComparisonKey Luxury PV OEMs— Modular Platform Segments ComparisonTop Performing Future PV OEM Platforms and ModelsCurrent Shared versus Standalone PlatformsFuture Shared versus Standalone PlatformsTop 10 Platforms Breakdown, 2015 versus 2022Top 25 Models by Production, 2015 versus 2022 Impact of Platform Strategy on PV OEMs’ Growth and Market PositionKey PV OEMs—Summary of Global Platform Strategy IndicesKey PV OEMs—Summary of Indices ScoresImplication of Indices—Index 1Implication of Indices—Index 2Implication of Indices—Index 3Implication of Indices—Index 4Implication of Indices—Index 5Implication of Indices—Index 6Platform Reduction versus Modular Platforms GrowthAverage Production Increase/Platform vs. Model Increase/PlatformOverall Model Increase versus Average Volume/Model IncreaseKey Conclusions and Future OutlookKey ConclusionsTop 5 Growth OpportunitiesLegal DisclaimerAppendixMarket Engineering MethodologyAbbreviations and Acronyms Used




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