Social Networking and Its Impact on Food Consumption in Asia-Pacific

Social Networking and Its Impact on Food Consumption in Asia-Pacific

Shareability Driving Food Choices in the Region

RELEASE DATE
30-Sep-2016
REGION
Asia Pacific
Research Code: 9AB8-00-18-00-00
SKU: FA00484-AP-MR_19062

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FA00484-AP-MR_19062

$1,500.00

$1,125.00 save 25 %

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Description

The study assesses and analyses the impact of social media on the Asia-Pacific food market. It looks at the influence of shareability in driving successful food campaigns and evaluates profitable impacts of social media on successful food marketing in an increasingly digitalised food and beverages industry. Transformative key trends in food and social networking and IT are discussed. Case studies are included.

Table of Contents

Global Food & Beverage Industry

APAC F&B Market Macrotrends—Key Product Trends

APAC F&B Market Macrotrends—Key Demographic Trends

An Overview of the APAC F&B Industry

APAC F&B Sector Overview

Internet Penetration and Social Media Use in APAC

Snapshot of Food Content on APAC Social Media Networks

APAC Market Potential for Food in Social Networking & IT

Market Drivers

Drivers Explained

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Market Restraints

Restraints Explained

Restraints Explained (continued)

Overview of Social Networking Food Trends

What We Are Eating

What We Are Eating (continued)

Product Case Study—Twitter and Health & Wellness

How We Are Eating

Product Case Study—Pinterest Driving Food Choices

Where & When We Are Eating

Product Case Study—‘Eat With’ and Dining Solo Socially

Why We Are Eating

Product Case Study—Instagram and the SEA Millennial

South Koreans Continue to be Avid Social Media Instigators

Australia Leads Social Media Marketing in APAC

What Makes Food Content Shareable?

Best Practices in Food Social Media Strategy

Best Practices in Food Social Media Strategy (continued)

Best Practices in Food Social Media Strategy (continued)

Key Opportunities for Growth

Legal Disclaimer

The Frost & Sullivan Story

Value Proposition—Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
The study assesses and analyses the impact of social media on the Asia-Pacific food market. It looks at the influence of shareability in driving successful food campaigns and evaluates profitable impacts of social media on successful food marketing in an increasingly digitalised food and beverages industry. Transformative key trends in food and social networking and IT are discussed. Case studies are included.
More Information
No Index No
Podcast No
Author Michael Kim
Industries Agriculture and Nutrition
WIP Number 9AB8-00-18-00-00
Is Prebook No