Social Networking and Its Impact on Food Consumption in Asia-Pacific

Shareability Driving Food Choices in the Region

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The study assesses and analyses the impact of social media on the Asia-Pacific food market. It looks at the influence of shareability in driving successful food campaigns and evaluates profitable impacts of social media on successful food marketing in an increasingly digitalised food and beverages industry. Transformative key trends in food and social networking and IT are discussed. Case studies are included.

Table of Contents

Social Networking and Its Impact on Food Consumption in Asia-PacificOverview of the APAC Food & Beverage Global Food & Beverage IndustryAPAC F&B Market Macrotrends—Key Product TrendsAPAC F&B Market Macrotrends—Key Demographic TrendsAn Overview of the APAC F&B IndustryAPAC F&B Sector OverviewFood and Social NetworksInternet Penetration and Social Media Use in APACSnapshot of Food Content on APAC Social Media NetworksAPAC Market Potential for Food in Social Networking & ITMarket DynamicsMarket DriversDrivers ExplainedDrivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Market RestraintsRestraints ExplainedRestraints Explained (continued)Transformative Key Trends in Food Social Networking ITOverview of Social Networking Food TrendsWhat We Are EatingWhat We Are Eating (continued)Product Case Study—Twitter and Health & WellnessHow We Are EatingProduct Case Study—Pinterest Driving Food ChoicesWhere & When We Are EatingProduct Case Study—‘Eat With’ and Dining Solo SociallyWhy We Are EatingProduct Case Study—Instagram and the SEA MillennialCase StudiesSouth Koreans Continue to be Avid Social Media InstigatorsAustralia Leads Social Media Marketing in APACBest Practices in Food Social Media StrategyWhat Makes Food Content Shareable?Best Practices in Food Social Media StrategyBest Practices in Food Social Media Strategy (continued)Best Practices in Food Social Media Strategy (continued)Key Opportunities for GrowthKey Opportunities for GrowthLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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