Strategic Analysis of Servitization for Truck Manufacturers, 2030

Automotive Strategic Analysis of Servitization for Truck Manufacturers, 2030

Opportunities in the Medium- and Heavy-Duty Markets in Europe and North America

INDUSTRY
Automotive

RELEASE DATE
16-Jan-2025
REGION
Global
DELIVERABLE TYPE
Market Research

RESEARCH CODE
MH8F-01-00-00-00
SKU
AU_2025_1247
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Strategic Analysis of Servitization for Truck Manufacturers, 2030
Published on: 16-Jan-2025 | SKU: AU_2025_1247

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This Frost & Sullivan study examines the evolution of servitization among medium- and heavy-duty truck manufacturers.

Servitization is transforming the business landscape by shifting manufacturers' focus from selling products to providing value-added services that improve customer connections and operational efficiencies. The transformation allows OEMs to go beyond typical sales cycles by providing full, recurring solutions, such as fleet management, predictive maintenance, telematics, flexible ownership models, and data-driven insights.

Servitization, fueled by developments in the internet of things, digital connectivity, and shifting customer expectations, enables OEMs to generate predictable revenue streams, enhance customer retention, and build resilience against market swings. Servitization is being driven by trends in sustainability, electrification, and the requirement for optimal fleet operations, all of which necessitate long-term OEM collaborations.

Maintenance as a service, usage-based financing, EV infrastructure support, and driver training are all helping to redefine consumer value propositions and lower total cost of ownership. Data-driven services enable OEMs to use real-time vehicle data to improve vehicle performance and lower operational risks, thereby enhancing their competitive position.

Servitization is more than just a reaction to increased competition and cyclical demand; it is also a strategic method to future-proof OEMs in a developing transport industry. By aligning with digital and sustainable trends, OEMs are establishing themselves as important partners to fleet operators, ensuring development and leadership in the industry.

Author: Nitin Gupta

Research Scope

Market Segmentation

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on the Medium- and Heavy-Duty Truck Industry

Servitization Opportunities in Commercial Vehicles

General Sales and Allied Services

Connected Services

Financial Services

Aftermarket Services

Project Objectives and Benefits of Servitization

Profit Pool Potential—Servitization, Europe

Profit Pool Potential—Servitization, North America

Attractiveness of Services

Truck Sales

AI Data-Driven Sales Services for Dealers, Software Upgradation, Hardware Upgradation

Company-Owned Company-Operated Stores, Driver Training, Closed Circle Lifecycle Financing

Profit Pool Potential—General Sales and Allied Services, Europe

Profit Pool Potential—General Sales and Allied Services, North America

Attractiveness of General Sales and Allied Services

Data Subscription, Monthly Subscription, Fleet Optimization Consulting

Logistics Load Aggregation Services, Truck Toll, Parking, Fueling Services/In-Vehicle Payment

Maps/Telematics, Driver Services

Profit Pool Potential—Connected Services, Europe

Profit Pool Potential—Connected Services, North America

Attractiveness of Connected Services

Truck Insurance Services, Credit Insurance, Assistance Non-Stop

Truck Refinance Solutions, Smart Financing

Profit Pool Potential—Financial Services, Europe

Profit Pool Potential—Financial Services, North America

Attractiveness of Financial Services

Tires as a Service, Battery as a Service

Vehicle Service Contracts, Component Sales, Value Parts/Second-Line Parts

AI-Driven Maintenance Services for Dealers, Vehicle Scrappage Services

Parts Supply to Independent Aftermarket, Training for Mechanics

Profit Pool Potential—Aftermarket Services, Europe

Profit Pool Potential—Aftermarket Services, North America

Attractiveness of Aftermarket Services

Growth Opportunity 1: Diversified Revenue Streams

Growth Opportunity 1: Diversified Revenue Streams (continued)

Growth Opportunity 2: Competitive Differentiation

Growth Opportunity 2: Competitive Differentiation (continued)

Growth Opportunity 3: Resilience Against Market Fluctuations

Growth Opportunity 3: Resilience Against Market Fluctuations (continued)

Benefits and Impacts of Growth Opportunities

Action Items & Next Steps

List of Exhibits

Legal Disclaimer

List of Figures
  • Medium- and Heavy-Duty Truck Servitization: Profit Pool, Europe, 2023 and 2030
  • Medium- and Heavy-Duty Truck Servitization: Profit Pool, North America, 2023 and 2030
  • Medium- and Heavy-Duty Truck Servitization: Services Attractiveness, North America and Europe, 2030
  • Medium- and Heavy-Duty Truck Servitization: General Sales and Allied Services Profit Pool, Europe, 2023 and 2030
  • Medium- and Heavy-Duty Truck Servitization: General Sales and Allied Services Profit Pool, North America, 2023 and 2030
  • Medium- and Heavy-Duty Truck Servitization: General Sales and Allied Services Attractiveness, North America and Europe, 2030
  • Medium- and Heavy-Duty Truck Servitization: Connected Services Profit Pool, Europe, 2023 and 2030
  • Medium- and Heavy-Duty Truck Servitization: Connected Services Profit Pool, North America, 2023 and 2030
  • Medium- and Heavy-Duty Truck Servitization: Connected Services Attractiveness, 2030
  • Medium- and Heavy-Duty Truck Servitization: Financial Services Profit Pool, Europe, 2023 and 2030
  • Medium- and Heavy-Duty Truck Servitization: Financial Services Profit Pool, North America, 2023 and 2030
  • Medium- and Heavy-Duty Truck Servitization: Financial Services Attractiveness, 2030
  • Medium- and Heavy-Duty Truck Servitization: Aftermarket Services Profit Pool, Europe, 2023 and 2030
  • Medium- and Heavy-Duty Truck Servitization: Aftermarket Services Profit Pool, North America, 2023 and 2030
  • Medium- and Heavy-Duty Truck Servitization: Aftermarket Services Attractiveness, 2030

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This Frost & Sullivan study examines the evolution of servitization among medium- and heavy-duty truck manufacturers. Servitization is transforming the business landscape by shifting manufacturers' focus from selling products to providing value-added services that improve customer connections and operational efficiencies. The transformation allows OEMs to go beyond typical sales cycles by providing full, recurring solutions, such as fleet management, predictive maintenance, telematics, flexible ownership models, and data-driven insights. Servitization, fueled by developments in the internet of things, digital connectivity, and shifting customer expectations, enables OEMs to generate predictable revenue streams, enhance customer retention, and build resilience against market swings. Servitization is being driven by trends in sustainability, electrification, and the requirement for optimal fleet operations, all of which necessitate long-term OEM collaborations. Maintenance as a service, usage-based financing, EV infrastructure support, and driver training are all helping to redefine consumer value propositions and lower total cost of ownership. Data-driven services enable OEMs to use real-time vehicle data to improve vehicle performance and lower operational risks, thereby enhancing their competitive position. Servitization is more than just a reaction to increased competition and cyclical demand; it is also a strategic method to future-proof OEMs in a developing transport industry. By aligning with digital and sustainable trends, OEMs are establishing themselves as important partners to fleet operators, ensuring development and leadership in the industry. Author: Nitin Gupta
More Information
Deliverable Type Market Research
Author Nitin Gupta
Industries Automotive
No Index No
Is Prebook No
Keyword 1 truck servitization
Keyword 2 fleet management
Keyword 3 aftermarket services
List of Charts and Figures Medium- and Heavy-Duty Truck Servitization: Profit Pool, Europe, 2023 and 2030~ Medium- and Heavy-Duty Truck Servitization: Profit Pool, North America, 2023 and 2030~ Medium- and Heavy-Duty Truck Servitization: Services Attractiveness, North America and Europe, 2030~ Medium- and Heavy-Duty Truck Servitization: General Sales and Allied Services Profit Pool, Europe, 2023 and 2030~ Medium- and Heavy-Duty Truck Servitization: General Sales and Allied Services Profit Pool, North America, 2023 and 2030~ Medium- and Heavy-Duty Truck Servitization: General Sales and Allied Services Attractiveness, North America and Europe, 2030~ Medium- and Heavy-Duty Truck Servitization: Connected Services Profit Pool, Europe, 2023 and 2030~ Medium- and Heavy-Duty Truck Servitization: Connected Services Profit Pool, North America, 2023 and 2030~ Medium- and Heavy-Duty Truck Servitization: Connected Services Attractiveness, 2030~ Medium- and Heavy-Duty Truck Servitization: Financial Services Profit Pool, Europe, 2023 and 2030~ Medium- and Heavy-Duty Truck Servitization: Financial Services Profit Pool, North America, 2023 and 2030~ Medium- and Heavy-Duty Truck Servitization: Financial Services Attractiveness, 2030~ Medium- and Heavy-Duty Truck Servitization: Aftermarket Services Profit Pool, Europe, 2023 and 2030~ Medium- and Heavy-Duty Truck Servitization: Aftermarket Services Profit Pool, North America, 2023 and 2030~ Medium- and Heavy-Duty Truck Servitization: Aftermarket Services Attractiveness, 2030~
Podcast No
WIP Number MH8F-01-00-00-00