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Opportunities in the Medium- and Heavy-Duty Markets in Europe and North America
16-Jan-2025
Global
Market Research
MH8F-01-00-00-00
AU_2025_1247
This Frost & Sullivan study examines the evolution of servitization among medium- and heavy-duty truck manufacturers.
Servitization is transforming the business landscape by shifting manufacturers' focus from selling products to providing value-added services that improve customer connections and operational efficiencies. The transformation allows OEMs to go beyond typical sales cycles by providing full, recurring solutions, such as fleet management, predictive maintenance, telematics, flexible ownership models, and data-driven insights.
Servitization, fueled by developments in the internet of things, digital connectivity, and shifting customer expectations, enables OEMs to generate predictable revenue streams, enhance customer retention, and build resilience against market swings. Servitization is being driven by trends in sustainability, electrification, and the requirement for optimal fleet operations, all of which necessitate long-term OEM collaborations.
Maintenance as a service, usage-based financing, EV infrastructure support, and driver training are all helping to redefine consumer value propositions and lower total cost of ownership. Data-driven services enable OEMs to use real-time vehicle data to improve vehicle performance and lower operational risks, thereby enhancing their competitive position.
Servitization is more than just a reaction to increased competition and cyclical demand; it is also a strategic method to future-proof OEMs in a developing transport industry. By aligning with digital and sustainable trends, OEMs are establishing themselves as important partners to fleet operators, ensuring development and leadership in the industry.
Author: Nitin Gupta
Research Scope
Market Segmentation
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Medium- and Heavy-Duty Truck Industry
Servitization Opportunities in Commercial Vehicles
General Sales and Allied Services
Connected Services
Financial Services
Aftermarket Services
Project Objectives and Benefits of Servitization
Profit Pool Potential—Servitization, Europe
Profit Pool Potential—Servitization, North America
Attractiveness of Services
Truck Sales
AI Data-Driven Sales Services for Dealers, Software Upgradation, Hardware Upgradation
Company-Owned Company-Operated Stores, Driver Training, Closed Circle Lifecycle Financing
Profit Pool Potential—General Sales and Allied Services, Europe
Profit Pool Potential—General Sales and Allied Services, North America
Attractiveness of General Sales and Allied Services
Data Subscription, Monthly Subscription, Fleet Optimization Consulting
Logistics Load Aggregation Services, Truck Toll, Parking, Fueling Services/In-Vehicle Payment
Maps/Telematics, Driver Services
Profit Pool Potential—Connected Services, Europe
Profit Pool Potential—Connected Services, North America
Attractiveness of Connected Services
Truck Insurance Services, Credit Insurance, Assistance Non-Stop
Truck Refinance Solutions, Smart Financing
Profit Pool Potential—Financial Services, Europe
Profit Pool Potential—Financial Services, North America
Attractiveness of Financial Services
Tires as a Service, Battery as a Service
Vehicle Service Contracts, Component Sales, Value Parts/Second-Line Parts
AI-Driven Maintenance Services for Dealers, Vehicle Scrappage Services
Parts Supply to Independent Aftermarket, Training for Mechanics
Profit Pool Potential—Aftermarket Services, Europe
Profit Pool Potential—Aftermarket Services, North America
Attractiveness of Aftermarket Services
Growth Opportunity 1: Diversified Revenue Streams
Growth Opportunity 1: Diversified Revenue Streams (continued)
Growth Opportunity 2: Competitive Differentiation
Growth Opportunity 2: Competitive Differentiation (continued)
Growth Opportunity 3: Resilience Against Market Fluctuations
Growth Opportunity 3: Resilience Against Market Fluctuations (continued)
Benefits and Impacts of Growth Opportunities
Action Items & Next Steps
List of Exhibits
Legal Disclaimer
List of Figures
- Medium- and Heavy-Duty Truck Servitization: Profit Pool, Europe, 2023 and 2030
- Medium- and Heavy-Duty Truck Servitization: Profit Pool, North America, 2023 and 2030
- Medium- and Heavy-Duty Truck Servitization: Services Attractiveness, North America and Europe, 2030
- Medium- and Heavy-Duty Truck Servitization: General Sales and Allied Services Profit Pool, Europe, 2023 and 2030
- Medium- and Heavy-Duty Truck Servitization: General Sales and Allied Services Profit Pool, North America, 2023 and 2030
- Medium- and Heavy-Duty Truck Servitization: General Sales and Allied Services Attractiveness, North America and Europe, 2030
- Medium- and Heavy-Duty Truck Servitization: Connected Services Profit Pool, Europe, 2023 and 2030
- Medium- and Heavy-Duty Truck Servitization: Connected Services Profit Pool, North America, 2023 and 2030
- Medium- and Heavy-Duty Truck Servitization: Connected Services Attractiveness, 2030
- Medium- and Heavy-Duty Truck Servitization: Financial Services Profit Pool, Europe, 2023 and 2030
- Medium- and Heavy-Duty Truck Servitization: Financial Services Profit Pool, North America, 2023 and 2030
- Medium- and Heavy-Duty Truck Servitization: Financial Services Attractiveness, 2030
- Medium- and Heavy-Duty Truck Servitization: Aftermarket Services Profit Pool, Europe, 2023 and 2030
- Medium- and Heavy-Duty Truck Servitization: Aftermarket Services Profit Pool, North America, 2023 and 2030
- Medium- and Heavy-Duty Truck Servitization: Aftermarket Services Attractiveness, 2030
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| Deliverable Type | Market Research |
|---|---|
| Author | Nitin Gupta |
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | truck servitization |
| Keyword 2 | fleet management |
| Keyword 3 | aftermarket services |
| List of Charts and Figures | Medium- and Heavy-Duty Truck Servitization: Profit Pool, Europe, 2023 and 2030~ Medium- and Heavy-Duty Truck Servitization: Profit Pool, North America, 2023 and 2030~ Medium- and Heavy-Duty Truck Servitization: Services Attractiveness, North America and Europe, 2030~ Medium- and Heavy-Duty Truck Servitization: General Sales and Allied Services Profit Pool, Europe, 2023 and 2030~ Medium- and Heavy-Duty Truck Servitization: General Sales and Allied Services Profit Pool, North America, 2023 and 2030~ Medium- and Heavy-Duty Truck Servitization: General Sales and Allied Services Attractiveness, North America and Europe, 2030~ Medium- and Heavy-Duty Truck Servitization: Connected Services Profit Pool, Europe, 2023 and 2030~ Medium- and Heavy-Duty Truck Servitization: Connected Services Profit Pool, North America, 2023 and 2030~ Medium- and Heavy-Duty Truck Servitization: Connected Services Attractiveness, 2030~ Medium- and Heavy-Duty Truck Servitization: Financial Services Profit Pool, Europe, 2023 and 2030~ Medium- and Heavy-Duty Truck Servitization: Financial Services Profit Pool, North America, 2023 and 2030~ Medium- and Heavy-Duty Truck Servitization: Financial Services Attractiveness, 2030~ Medium- and Heavy-Duty Truck Servitization: Aftermarket Services Profit Pool, Europe, 2023 and 2030~ Medium- and Heavy-Duty Truck Servitization: Aftermarket Services Profit Pool, North America, 2023 and 2030~ Medium- and Heavy-Duty Truck Servitization: Aftermarket Services Attractiveness, 2030~ |
| Podcast | No |
| WIP Number | MH8F-01-00-00-00 |
Strategic Analysis of Servitization for Truck Manufacturers, 2030
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