USD
GBP 
CNY 
EUR 
INR 
JPY 
MYR 
ZAR 
KRW 
THB 
Strategic Analysis of Servitization for Truck Manufacturers, 2030
Opportunities in the Medium- and Heavy-Duty Markets in Europe and North America
16-Jan-2025
Global
Market Research
MH8F-01-00-00-00
AU_2025_1247
This Frost & Sullivan study examines the evolution of servitization among medium- and heavy-duty truck manufacturers.
Servitization is transforming the business landscape by shifting manufacturers' focus from selling products to providing value-added services that improve customer connections and operational efficiencies. The transformation allows OEMs to go beyond typical sales cycles by providing full, recurring solutions, such as fleet management, predictive maintenance, telematics, flexible ownership models, and data-driven insights.
Servitization, fueled by developments in the internet of things, digital connectivity, and shifting customer expectations, enables OEMs to generate predictable revenue streams, enhance customer retention, and build resilience against market swings. Servitization is being driven by trends in sustainability, electrification, and the requirement for optimal fleet operations, all of which necessitate long-term OEM collaborations.
Maintenance as a service, usage-based financing, EV infrastructure support, and driver training are all helping to redefine consumer value propositions and lower total cost of ownership. Data-driven services enable OEMs to use real-time vehicle data to improve vehicle performance and lower operational risks, thereby enhancing their competitive position.
Servitization is more than just a reaction to increased competition and cyclical demand; it is also a strategic method to future-proof OEMs in a developing transport industry. By aligning with digital and sustainable trends, OEMs are establishing themselves as important partners to fleet operators, ensuring development and leadership in the industry.
Author: Nitin Gupta
Research Scope
Market Segmentation
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Medium- and Heavy-Duty Truck Industry
Servitization Opportunities in Commercial Vehicles
General Sales and Allied Services
Connected Services
Financial Services
Aftermarket Services
Project Objectives and Benefits of Servitization
Profit Pool Potential—Servitization, Europe
Profit Pool Potential—Servitization, North America
Attractiveness of Services
Truck Sales
AI Data-Driven Sales Services for Dealers, Software Upgradation, Hardware Upgradation
Company-Owned Company-Operated Stores, Driver Training, Closed Circle Lifecycle Financing
Profit Pool Potential—General Sales and Allied Services, Europe
Profit Pool Potential—General Sales and Allied Services, North America
Attractiveness of General Sales and Allied Services
Data Subscription, Monthly Subscription, Fleet Optimization Consulting
Logistics Load Aggregation Services, Truck Toll, Parking, Fueling Services/In-Vehicle Payment
Maps/Telematics, Driver Services
Profit Pool Potential—Connected Services, Europe
Profit Pool Potential—Connected Services, North America
Attractiveness of Connected Services
Truck Insurance Services, Credit Insurance, Assistance Non-Stop
Truck Refinance Solutions, Smart Financing
Profit Pool Potential—Financial Services, Europe
Profit Pool Potential—Financial Services, North America
Attractiveness of Financial Services
Tires as a Service, Battery as a Service
Vehicle Service Contracts, Component Sales, Value Parts/Second-Line Parts
AI-Driven Maintenance Services for Dealers, Vehicle Scrappage Services
Parts Supply to Independent Aftermarket, Training for Mechanics
Profit Pool Potential—Aftermarket Services, Europe
Profit Pool Potential—Aftermarket Services, North America
Attractiveness of Aftermarket Services
Growth Opportunity 1: Diversified Revenue Streams
Growth Opportunity 1: Diversified Revenue Streams (continued)
Growth Opportunity 2: Competitive Differentiation
Growth Opportunity 2: Competitive Differentiation (continued)
Growth Opportunity 3: Resilience Against Market Fluctuations
Growth Opportunity 3: Resilience Against Market Fluctuations (continued)
Benefits and Impacts of Growth Opportunities
Action Items & Next Steps
List of Exhibits
Legal Disclaimer
List of Figures
- Medium- and Heavy-Duty Truck Servitization: Profit Pool, Europe, 2023 and 2030
- Medium- and Heavy-Duty Truck Servitization: Profit Pool, North America, 2023 and 2030
- Medium- and Heavy-Duty Truck Servitization: Services Attractiveness, North America and Europe, 2030
- Medium- and Heavy-Duty Truck Servitization: General Sales and Allied Services Profit Pool, Europe, 2023 and 2030
- Medium- and Heavy-Duty Truck Servitization: General Sales and Allied Services Profit Pool, North America, 2023 and 2030
- Medium- and Heavy-Duty Truck Servitization: General Sales and Allied Services Attractiveness, North America and Europe, 2030
- Medium- and Heavy-Duty Truck Servitization: Connected Services Profit Pool, Europe, 2023 and 2030
- Medium- and Heavy-Duty Truck Servitization: Connected Services Profit Pool, North America, 2023 and 2030
- Medium- and Heavy-Duty Truck Servitization: Connected Services Attractiveness, 2030
- Medium- and Heavy-Duty Truck Servitization: Financial Services Profit Pool, Europe, 2023 and 2030
- Medium- and Heavy-Duty Truck Servitization: Financial Services Profit Pool, North America, 2023 and 2030
- Medium- and Heavy-Duty Truck Servitization: Financial Services Attractiveness, 2030
- Medium- and Heavy-Duty Truck Servitization: Aftermarket Services Profit Pool, Europe, 2023 and 2030
- Medium- and Heavy-Duty Truck Servitization: Aftermarket Services Profit Pool, North America, 2023 and 2030
- Medium- and Heavy-Duty Truck Servitization: Aftermarket Services Attractiveness, 2030
Speak directly with our analytics experts for tailored recommendations.
Recent related Automotive research
23 Oct 2026 | Global | Technology Research
Growth Opportunities in Vision Sensing, Automated Logistics, Drones, Batteries and RISC-V Cores
The Mobility Technology Opportunity Engine (TOE) covers innovations pertaining to Vision Sensing, Automated Logistics, Drones, Batteries and RISC-V Cores.The purpose of the Mobility Technology TOE is to raise awareness of global technology innovations in self-propelled ground-based mobile platforms ...
16 Oct 2026 | Global | Market Research
Via Transportation: Strategic Profile, Global, 2026
Via Transportation, Inc. (Via) is a leading business-to-business (B2B) transit software and tech-enabled operations company. The company’s platform serves five segments of the global demand-response transit (DRT) market: microtransit, paratransit, school transport, corporate/campus transport, and no...
15 Oct 2026 | Asia Pacific | Market Outlook
Automotive Market Opportunities, South Korea, 2026
This Frost & Sullivan report analyzes South Korea’s automotive market, focusing on passenger vehicles and light commercial vehicles.South Korea has built a fully integrated supply chain, covering everything from manufacturing to sales and aftermarket services. The entire business cycle is continuous...
15 Oct 2026 | Asia Pacific | Market Research
Replacement Turbocharger Aftermarket in Passenger and Light Commercial Vehicles, China, 2026–2032
This study provides a comprehensive assessment of the automotive turbocharger replacement aftermarket in China, with a 2025 base year and forecasts extending through 2032. The analysis covers the replacement market across passenger vehicles and light commercial vehicles, evaluating market size, unit...
13 Oct 2026 | North America | Frost Radar
Frost Radar™: Commercial Vehicle Telematics in North America, 2026
The North American commercial vehicle telematics market is moving from basic vehicle tracking and compliance to broader digital fleet management, creating a more competitive but also more diverse growth environment. Traditional telematics functions, such as GPS tracking, remain important, particular...
Purchase includes:
- Report download
- Growth Dialog™ with our experts
Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.