Strategic Analysis of Steer-by-Wire, Europe and North America, 2017

Market of SbW will Rise with Autonomous Driving Obsoleting all Other Steering Technologies

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Original equipment manufacturers (OEM’s) are foisting autonomous driving technology on to the consumers. As features such as lane keeping assist, adaptive cruise control, and parking assist gain further prominence, more steering technologies are expected to disconnect drivers from driving. One such technology which is expected to revolutionize the automotive industry is Steer-by-Wire (SbW).

The steer-by-wire system comes with immediate and long-term benefits. As of today a SbW in current shape and form is a glorified Electric Power Steering (EPS) offering a quicker and more precise steering response and at the same time isolating road vibrations from, and improves the car’s active lane control system. However, a pureplay SbW will eventually make it to the industry sooner rather than later, eliminating the mechanical linkage between the steering and the wheels. Future generations of SbW will offer weight savings, reduce maintenance costs, and finally make autonomous cars a lot easier to design.

For decades SbW has been the norm in the aviation industry. In 2014, Nissan’s luxury brand, Infiniti bought SbW to the market in its Q50 named as Direct Adaptive Steer. The system used by Infiniti is widely termed as the 1st Generation SbW. Turning the steering wheel sends an electronic signal to the steering force actuator, which sends data to the electronic control unit, which forwards it to the steering angle actuator, which in turn turns the wheels. However, the 1st generation of SbW used by Infiniti did make use of the steering column in order to provide a mechanical back up if and when the electronic system failed.

A pureplay SbW will eventually eliminate the steering column in future which in turn will reduce a vehicle’s weight and therefore boost fuel economy. Moreover, eliminating these components would make it cheaper to produce left- and right-hand drive versions of the same vehicle. SbW infinitely improves steering response and precision when compared to traditional mechanical set up. Moreover, considering future vehicles are expected to be highly autonomous vehicles, ADAS functions related to steering can be performed easily as these inputs become electronic mechanical inputs.

Autonomous vehicles are finally coming of age with far reaching benefits and steer by wire is seen as the 1st step towards that age. This research service explores the future of the steer-by-wire as the industry migrates from a traditional manually driven vehicles to semi-autonomous vehicles and eventually autonomous vehicles with driver completely out of the loop.

The objectives of the study are as follows:
•     Identify the megatrends that will shape the future of Steer-by-Wire market.
•     Identify the current regulations impacting SbW technology and the amendments drafted to modify those regulations to make SbW a reality.
•     Comparative analysis of SbW with different steering systems as well as comparison between future generations of SbW systems.
•     Determine how the development in autonomous driving will affect the future of SbW market.

Some of the key questions this report will try to answer:
•     How is SbW technology better compared to the current steering solutions?
•     What are the regulatory framework for steering suppliers to adhere to provide fail safe to fail operational steering solution?
•     How is the SbW solution expected to technologically evolve by 2025?
•     Which are the future concepts that will require implementation of Steer-by-Wire in a vehicle?
•     Which factors are expected to be key adoption drivers and restraints affecting the market adoption of SbW?

The study covers North American, European and Asia Pacific regions.

Table of Contents

1. Executive Summary
Executive Summary—Highlights
Technology Migration to SbW
Key Findings
SbW vs. EPS vs. EHPS vs. HPS
Key Conclusions and 2025 Outlook
2. Research Scope, Objectives, Background, and Methodology
Research Scope
Research Aims and Objectives
Research Background
Research Methodology
3. Product Segmentation and Definitions
Product Segmentation
Product Definition
Society of Automotive Engineers (SAE) Definitions
Vehicle Segmentation
4. Regulations
UNECE—Reg. 79
Amendments of UNECE—Reg. 79
ISO 26262 (Part of IEC 61508)
5. Technology Overview
SbW—Product Development
Steer-by-Wire Schematic
Comparison of SbW systems
Future Steering System Development with Driver Out-of-the-Loop
SbW—Future System Architecture
6. Key Adoption Drivers and Restraints
Pros and Cons of SbW
Key Adoption Drivers Associated with Steer-by-Wire
Restraints for Steer-by-Wire
SbW—Market Scenario
7. Impact of Autonomous Driving on Steer-by-Wire Technology
Enabling Technologies for Autonomous Driving
SbW and Automated driving
Global Level-wise Adoption of Semi and Highly Automated Vehicles
Effects of Autonomous Driving on SbW
8. Growth Opportunities and Companies to Action
Growth Opportunity—Investments and Partnerships from OEMs/TSPs
Strategic Imperatives for Success and Growth
9. Conclusions and Future Outlook
Key Conclusions and 2025 Outlook
The Last Word—3 Big Predictions
Legal Disclaimer
10. Appendix
Abbreviations and Acronyms Used
Market Engineering Methodology


List of Figures & Charts

1. Steer-by-Wire Market: Major Highlights, Europe and North America, 2017
2. Steer-by-Wire Market: Key Findings, Europe and North America, 2017
3. Steer-by-Wire Market: SbW vs. EPS vs. EHPS vs. HPS, Europe and North America, 2017
4. Steer-by-Wire Market: Key Conclusions and Outlook, Europe and North America, 2017 and 2025
5. Steer-by-Wire Market: Partial List of Key Industry Participants, Europe and North America, 2017–2025
6. Steer-by-Wire Market: Product Segmentation, Europe and North America, 2017
7. Steer-by-Wire Market: Product Definition, Europe and North America, 2017
8. Steer-by-Wire Market: Levels of Automation, Europe and North America, 2017–2030
9. Steer-by-Wire Market: UNECE- Reg. 79, Europe and North America, 2017
10. Steer-by-Wire Market: Amendments of UNECE- Reg. 79, Europe and North America, 2017
11. Steer-by-Wire Market: ISO 26262 (Part of IEC 61508), Europe and North America, 2017
12. Steer-by-Wire Market: SbW—Product Development, Europe and North America, 2017
13. Steer-by-Wire Market: SbW—Product Development, Europe and North America, 2017
14. Steer-by-Wire Market: Steer-by-Wire Schematic, Europe and North America, 2017
15. Steer-by-Wire Market: Steer-by-Wire Schematic, Europe and North America, 2017
16. Steer-by-Wire Market: Comparison of SbW systems, Europe and North America, 2017
17. Steer-by-Wire Market: SbW—Future System Architecture, Europe and North America, 2017
18. Steer-by-Wire Market: Pros and Cons of SbW, Europe and North America, 2017
19. Steer-by-Wire Market: Key Adoption Drivers Associated with Steer-by-Wire, Europe and North America, 2017–2025
20. Steer-by-Wire Market: Restraints for Steer-by-Wire, Europe and North America, 2017–2025
21. Steer-by-Wire Market: SbW- Market Scenario, Europe and North America, 2017
22. Steer-by-Wire Market: Evolution of SbW and Automated driving, Europe and North America, 2017
23. Steer-by-Wire Market: Y-o-Y Estimated Sales of Level of Automation, Global, 2017, 2020, and 2025
24. Steer-by-Wire Market: Effects of Autonomous driving on SbW, Europe and North America, 2017
25. Steer-by-Wire Market: Key Conclusions and Outlook, Europe and North America, 2017 and 2025


1. Steer-by-Wire Market: Technology Migration to SbW, Europe and North America, 2017–2025
2. Steer-by-Wire Market: Product Segmentation, Europe and North America, 2017
3. Steer-by-Wire Market: Driver Out-of-the-Loop Steering Development, Europe and North America, 2017
4. Steer-by-Wire Market: Enabling Technologies for Autonomous Driving, Europe and North America, 2017
5. Steer-by-Wire Market: YoY Global Adoption Rate of Levels of AD Technologies, Global, 2017–2025



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