Strategic Analysis of the European OES Channel

Advancements In In-vehicle Aftersales and Adoption of eCommerce by OEMs will Drive European OES Channel Revenue to €50.73 Billion by 2022

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The aim of the study is to research, analyse, and forecast the size of and the trends in the European automotive OES channel from 2015 to 2022. As older cars migrate to the independent aftermarket due to an ageing vehicle parc in Europe, OEMs have to strategise their aftersales programmes to maintain their market share (estimated at 38.0% in 2015). Telematics-enabled aftersales facilities will give OEMs an advantage over the independent aftermarket, which might not be equipped to diagnose and repair in-vehicle technology. The post-warranty eRetail of parts will help OEMs shorten the route to the customer and help build better customer relationships. Customer loyalty will also guard against migration to the independent aftermarket. This trend can be seen in countries such as France and Germany, which are expected to record less than a 2.0% loss in OES channel market share, which is comparably lesser than the market share loss of other automotive markets in Europe.

Table of Contents

1. Executive Summary
Key Findings
Factors Impacting the OES Channel
Vehicle Demand Analysis
Market Share of OES by Country
Emerging OES Strategy for Challenges
OES Aftermarket Expansion
New Business Model Adoption by OEMs
Competitive Benchmarking of Market Participants
OEM Strategic Priorities in Europe
Evolution of Network Contracts in Europe
OES Channel Competitive Analysis
2. Research Scope, Objectives, Background, and Methodology
Research Scope
Research Aims and Objectives
Research Background
Research Methodology
3. Overview of the European Automotive Aftermarket
Europe—Distribution Channels
Automotive Aftermarket—Sales Forecast
Automotive Aftermarket—VIO Forecast
Automotive Aftermarket—In-warranty Vehicles
VIO by Brand
Average Vehicle Age by Country
4. Country Profiles
Key OES Highlights by Country
The United Kingdom—Country Profile
Country Profile
OES Strategies for the United Kingdom
Spain—Country Profile
Country Profile
OES Strategies for Spain
Germany—Country Profile
Country Profile
OES Strategies for Germany
France—Country Profile
Country Profile
OES Strategies for France
Italy—Country Profile
Country Profile
OES Strategies for Italy
European OEM Telematics Services Summary
Key OES Future Outlook by Country
5. OEM Analysis
Key OES Highlights by OEM
Competitive Benchmarking of Market Participants
6. OEM Profiles
Ford
OEM Strategic Focus
Multi-brand Repair Network—OES and IAM Collaboration
Renault
OEM Strategic Focus
BMW
OEM Strategic Focus
eCommerce in the Automotive Aftermarket—BMW Web Store
Case Study—OES-to-Marketplace: BMW eBay Direct
Volkswagen
OEM Strategic Focus
Volkswagen UK—Trade Parts Specialists (TPS)
Hyundai-Kia
OEM Strategic Focus
PSA
OEM Strategic Focus
New Business Model Adoption by OEMs—PSA’s OES Strategy
Mercedez-Benz
OEM Strategic Focus
Key OES Future Outlook by OEM
7. Key Findings and Conclusion
Key Conclusion
Europe OES Channel 2025
The Last Word—3 Big Predictions
Legal Disclaimer
8. Appendix
Market Engineering Methodology
Definitions
List of Abbreviations and Acronyms Used


List of Figures & Charts

1. Strategic Analysis of the OES Channel: Key Takeaways, Europe, 2015–2022
2. Strategic Analysis of the OES Channel: Landscape Recap, Europe, 2015–2022
3. Strategic Analysis of the OES Channel: Response of OEMs to Challenges, Europe, 2015
4. Strategic Analysis of the OES Channel: OES Activities, Europe, 2015
5. Strategic Analysis of the OES Channel: Benchmarking of Digital Strategy, Europe, 2015
6. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015
7. Strategic Analysis of the OES Channel: Current and Future Outlook, Europe, 2015 and 2022
8. Strategic Analysis of the OES Channel: Type of Network Contracts, Europe, 2015
9. Strategic Analysis of the OES Channel: Competitive Analysis, Europe, 2015
10. Strategic Analysis of the OES Channel: Passenger VIO, Europe, 2012–2022
11. Strategic Analysis of the OES Channel: Key Questions This Study Will Answer, Europe, 2015
12. Strategic Analysis of the OES Channel: Key Industry Participants, Europe, 2012–2022
13. Strategic Analysis of the OES Channel: OES Channel Activities, UK, 2015
14. Strategic Analysis of the OES Channel: OES Channel Activities, Spain, 2015
15. Strategic Analysis of the OES Channel: OES Channel Activities, Germany, 2015
16. Strategic Analysis of the OES Channel: OES Channel Activities, France, 2015
17. Strategic Analysis of the OES Channel: OES Channel Activities, Italy, 2015
18. Strategic Analysis of the OES Channel: Connected Services Comparison, Europe, 2015
19. Strategic Analysis of the OES Channel: Future Outlook by Country, Europe, 2022
20. Strategic Analysis of the OES Channel: Current State by OEM, Europe, 2015
21. Strategic Analysis of the OES Channel: Benchmarking of Aftermarket Activity, Europe, 2015
22. Strategic Analysis of the OES Channel: Ford—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015
23. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015
24. Strategic Analysis of the OES Channel: Activity in IAM, 2015
25. Strategic Analysis of the OES Channel: Renault—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015
26. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015
27. Strategic Analysis of the OES Channel: BMW—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015
28. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015
29. Strategic Analysis of the OES Channel: Current versus Future Outlook of BMW, Europe, 2015–2022
30. Strategic Analysis of the OES Channel: Volkswagen—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015
31. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015
32. Strategic Analysis of the OES Channel: Current versus Future Outlook of Volkswagen, Europe, 2015–2022
33. Strategic Analysis of the OES Channel: VW TPS, Europe, 2015
34. Strategic Analysis of the OES Channel: Hyundai-Kia—Number of Cars, Revenue, Dealerships, and Multi-brand Locations, Europe, 2015
35. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015
36. Strategic Analysis of the OES Channel: Current versus Future Outlook of Hyundai-Kia, Europe,2015–2022
37. Strategic Analysis of the OES Channel: PSA—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015
38. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015
39. Strategic Analysis of the OES Channel: Current and Future Outlook of PSA, Europe, 2015–2022
40. Strategic Analysis of the OES Channel: PSA’s OES Strategy, Europe, 2015
41. Strategic Analysis of the OES Channel: Mercedez-Benz—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015
42. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015
43. Strategic Analysis of the OES Channel: Current and Future Outlook of Mercedes-Benz, Europe, 2015–2022
44. Strategic Analysis of the OES Channel: Future Outlook by OEM, Europe, 2022
45. Strategic Analysis of the OES Channel: Key Conclusions, Europe, 2015–2022


1. Strategic Analysis of the OES Channel: Vehicle Demand Analysis, Europe, 2015–2022
2. Strategic Analysis of the OES Channel: Country Outlook, Europe, 2015 and 2022
3. Strategic Analysis of the OES Channel: Sales Forecast by Country, Europe, 2015–2022
4. Strategic Analysis of the OES Channel: VIO Forecast by Country, Europe, 2012–2022
5. Strategic Analysis of the OES Channel: In-warranty Percent and Absolute Volume by Country, Europe, 2015 and 2022
6. Strategic Analysis of the OES Channel: VIO by Brand, Europe, 2015 and 2022
7. Strategic Analysis of the OES Channel: Average Vehicle Age by Country, Europe, 2012–2022
8. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, UK, 2012–2022
9. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, Spain, 2012–2022
10. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, Germany, 2012–2022
11. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, France, 2012–2022
12. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, Italy, 2012–2022



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