Strategic Analysis of the European OES Channel

Strategic Analysis of the European OES Channel

Advancements In In-vehicle Aftersales and Adoption of eCommerce by OEMs will Drive European OES Channel Revenue to €50.73 Billion by 2022

RELEASE DATE
28-Dec-2016
REGION
Europe
Research Code: MC0F-01-00-00-00
SKU: AU01420-EU-MR_19245

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Description

The aim of the study is to research, analyse, and forecast the size of and the trends in the European automotive OES channel from 2015 to 2022. As older cars migrate to the independent aftermarket due to an ageing vehicle parc in Europe, OEMs have to strategise their aftersales programmes to maintain their market share (estimated at 38.0% in 2015). Telematics-enabled aftersales facilities will give OEMs an advantage over the independent aftermarket, which might not be equipped to diagnose and repair in-vehicle technology. The post-warranty eRetail of parts will help OEMs shorten the route to the customer and help build better customer relationships. Customer loyalty will also guard against migration to the independent aftermarket. This trend can be seen in countries such as France and Germany, which are expected to record less than a 2.0% loss in OES channel market share, which is comparably lesser than the market share loss of other automotive markets in Europe.

Table of Contents

Key Findings

Factors Impacting the OES Channel

Vehicle Demand Analysis

Market Share of OES by Country

Emerging OES Strategy for Challenges

OES Aftermarket Expansion

New Business Model Adoption by OEMs

Competitive Benchmarking of Market Participants

OEM Strategic Priorities in Europe

Evolution of Network Contracts in Europe

OES Channel Competitive Analysis

Research Scope

Research Aims and Objectives

Research Background

Research Methodology

Europe—Distribution Channels

Automotive Aftermarket—Sales Forecast

Automotive Aftermarket—VIO Forecast

Automotive Aftermarket—In-warranty Vehicles

VIO by Brand

Average Vehicle Age by Country

Key OES Highlights by Country

The United Kingdom—Country Profile

Country Profile

OES Strategies for the United Kingdom

Spain—Country Profile

Country Profile

OES Strategies for Spain

Germany—Country Profile

Country Profile

OES Strategies for Germany

France—Country Profile

Country Profile

OES Strategies for France

Italy—Country Profile

Country Profile

OES Strategies for Italy

European OEM Telematics Services Summary

Key OES Future Outlook by Country

Key OES Highlights by OEM

Competitive Benchmarking of Market Participants

Ford

OEM Strategic Focus

Multi-brand Repair Network—OES and IAM Collaboration

Renault

OEM Strategic Focus

BMW

OEM Strategic Focus

eCommerce in the Automotive Aftermarket—BMW Web Store

Case Study—OES-to-Marketplace: BMW eBay Direct

Volkswagen

OEM Strategic Focus

Volkswagen UK—Trade Parts Specialists (TPS)

Hyundai-Kia

OEM Strategic Focus

PSA

OEM Strategic Focus

New Business Model Adoption by OEMs—PSA’s OES Strategy

Mercedez-Benz

OEM Strategic Focus

Key OES Future Outlook by OEM

Key Conclusion

Europe OES Channel 2025

The Last Word—3 Big Predictions

Legal Disclaimer

Market Engineering Methodology

Definitions

List of Abbreviations and Acronyms Used

List of Figures
  • 1. Strategic Analysis of the OES Channel: Key Takeaways, Europe, 2015–2022
  • 2. Strategic Analysis of the OES Channel: Landscape Recap, Europe, 2015–2022
  • 3. Strategic Analysis of the OES Channel: Response of OEMs to Challenges, Europe, 2015
  • 4. Strategic Analysis of the OES Channel: OES Activities, Europe, 2015
  • 5. Strategic Analysis of the OES Channel: Benchmarking of Digital Strategy, Europe, 2015
  • 6. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015
  • 7. Strategic Analysis of the OES Channel: Current and Future Outlook, Europe, 2015 and 2022
  • 8. Strategic Analysis of the OES Channel: Type of Network Contracts, Europe, 2015
  • 9. Strategic Analysis of the OES Channel: Competitive Analysis, Europe, 2015
  • 10. Strategic Analysis of the OES Channel: Passenger VIO, Europe, 2012–2022
  • 11. Strategic Analysis of the OES Channel: Key Questions This Study Will Answer, Europe, 2015
  • 12. Strategic Analysis of the OES Channel: Key Industry Participants, Europe, 2012–2022
  • 13. Strategic Analysis of the OES Channel: OES Channel Activities, UK, 2015
  • 14. Strategic Analysis of the OES Channel: OES Channel Activities, Spain, 2015
  • 15. Strategic Analysis of the OES Channel: OES Channel Activities, Germany, 2015
  • 16. Strategic Analysis of the OES Channel: OES Channel Activities, France, 2015
  • 17. Strategic Analysis of the OES Channel: OES Channel Activities, Italy, 2015
  • 18. Strategic Analysis of the OES Channel: Connected Services Comparison, Europe, 2015
  • 19. Strategic Analysis of the OES Channel: Future Outlook by Country, Europe, 2022
  • 20. Strategic Analysis of the OES Channel: Current State by OEM, Europe, 2015
  • 21. Strategic Analysis of the OES Channel: Benchmarking of Aftermarket Activity, Europe, 2015
  • 22. Strategic Analysis of the OES Channel: Ford—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015
  • 23. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015
  • 24. Strategic Analysis of the OES Channel: Activity in IAM, 2015
  • 25. Strategic Analysis of the OES Channel: Renault—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015
  • 26. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015
  • 27. Strategic Analysis of the OES Channel: BMW—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015
  • 28. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015
  • 29. Strategic Analysis of the OES Channel: Current versus Future Outlook of BMW, Europe, 2015–2022
  • 30. Strategic Analysis of the OES Channel: Volkswagen—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015
  • 31. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015
  • 32. Strategic Analysis of the OES Channel: Current versus Future Outlook of Volkswagen, Europe, 2015–2022
  • 33. Strategic Analysis of the OES Channel: VW TPS, Europe, 2015
  • 34. Strategic Analysis of the OES Channel: Hyundai-Kia—Number of Cars, Revenue, Dealerships, and Multi-brand Locations, Europe, 2015
  • 35. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015
  • 36. Strategic Analysis of the OES Channel: Current versus Future Outlook of Hyundai-Kia, Europe,2015–2022
  • 37. Strategic Analysis of the OES Channel: PSA—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015
  • 38. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015
  • 39. Strategic Analysis of the OES Channel: Current and Future Outlook of PSA, Europe, 2015–2022
  • 40. Strategic Analysis of the OES Channel: PSA’s OES Strategy, Europe, 2015
  • 41. Strategic Analysis of the OES Channel: Mercedez-Benz—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015
  • 42. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015
  • 43. Strategic Analysis of the OES Channel: Current and Future Outlook of Mercedes-Benz, Europe, 2015–2022
  • 44. Strategic Analysis of the OES Channel: Future Outlook by OEM, Europe, 2022
  • 45. Strategic Analysis of the OES Channel: Key Conclusions, Europe, 2015–2022
List of Charts
  • 1. Strategic Analysis of the OES Channel: Vehicle Demand Analysis, Europe, 2015–2022
  • 2. Strategic Analysis of the OES Channel: Country Outlook, Europe, 2015 and 2022
  • 3. Strategic Analysis of the OES Channel: Sales Forecast by Country, Europe, 2015–2022
  • 4. Strategic Analysis of the OES Channel: VIO Forecast by Country, Europe, 2012–2022
  • 5. Strategic Analysis of the OES Channel: In-warranty Percent and Absolute Volume by Country, Europe, 2015 and 2022
  • 6. Strategic Analysis of the OES Channel: VIO by Brand, Europe, 2015 and 2022
  • 7. Strategic Analysis of the OES Channel: Average Vehicle Age by Country, Europe, 2012–2022
  • 8. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, UK, 2012–2022
  • 9. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, Spain, 2012–2022
  • 10. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, Germany, 2012–2022
  • 11. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, France, 2012–2022
  • 12. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, Italy, 2012–2022
Related Research
The aim of the study is to research, analyse, and forecast the size of and the trends in the European automotive OES channel from 2015 to 2022. As older cars migrate to the independent aftermarket due to an ageing vehicle parc in Europe, OEMs have to strategise their aftersales programmes to maintain their market share (estimated at 38.0% in 2015). Telematics-enabled aftersales facilities will give OEMs an advantage over the independent aftermarket, which might not be equipped to diagnose and repair in-vehicle technology. The post-warranty eRetail of parts will help OEMs shorten the route to the customer and help build better customer relationships. Customer loyalty will also guard against migration to the independent aftermarket. This trend can be seen in countries such as France and Germany, which are expected to record less than a 2.0% loss in OES channel market share, which is comparably lesser than the market share loss of other automotive markets in Europe.
More Information
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Table of Contents | Executive Summary~ || Key Findings~ || Factors Impacting the OES Channel~ || Vehicle Demand Analysis~ || Market Share of OES by Country~ || Emerging OES Strategy for Challenges~ || OES Aftermarket Expansion~ || New Business Model Adoption by OEMs~ || Competitive Benchmarking of Market Participants~ || OEM Strategic Priorities in Europe~ || Evolution of Network Contracts in Europe~ || OES Channel Competitive Analysis~ | Research Scope, Objectives, Background, and Methodology~ || Research Scope~ || Research Aims and Objectives~ || Research Background~ || Research Methodology~ | Overview of the European Automotive Aftermarket~ || Europe—Distribution Channels~ || Automotive Aftermarket—Sales Forecast~ || Automotive Aftermarket—VIO Forecast~ || Automotive Aftermarket—In-warranty Vehicles~ || VIO by Brand~ || Average Vehicle Age by Country~ | Country Profiles~ || Key OES Highlights by Country~ || The United Kingdom—Country Profile~ || Country Profile~ || OES Strategies for the United Kingdom~ || Spain—Country Profile~ || Country Profile~ || OES Strategies for Spain~ || Germany—Country Profile~ || Country Profile~ || OES Strategies for Germany~ || France—Country Profile~ || Country Profile~ || OES Strategies for France~ || Italy—Country Profile~ || Country Profile~ || OES Strategies for Italy~ || European OEM Telematics Services Summary~ || Key OES Future Outlook by Country~ | OEM Analysis~ || Key OES Highlights by OEM~ || Competitive Benchmarking of Market Participants~ | OEM Profiles~ || Ford~ || OEM Strategic Focus~ || Multi-brand Repair Network—OES and IAM Collaboration~ || Renault~ || OEM Strategic Focus~ || BMW~ || OEM Strategic Focus~ || eCommerce in the Automotive Aftermarket—BMW Web Store~ || Case Study—OES-to-Marketplace: BMW eBay Direct~ || Volkswagen~ || OEM Strategic Focus~ || Volkswagen UK—Trade Parts Specialists (TPS)~ || Hyundai-Kia~ || OEM Strategic Focus~ || PSA~ || OEM Strategic Focus~ || New Business Model Adoption by OEMs—PSA’s OES Strategy~ || Mercedez-Benz~ || OEM Strategic Focus~ || Key OES Future Outlook by OEM~ | Key Findings and Conclusion~ || Key Conclusion~ || Europe OES Channel 2025~ || The Last Word—3 Big Predictions~ || Legal Disclaimer~ | Appendix~ || Market Engineering Methodology~ || Definitions~ || List of Abbreviations and Acronyms Used~
List of Charts and Figures 1. Strategic Analysis of the OES Channel: Key Takeaways, Europe, 2015–2022~ 2. Strategic Analysis of the OES Channel: Landscape Recap, Europe, 2015–2022~ 3. Strategic Analysis of the OES Channel: Response of OEMs to Challenges, Europe, 2015~ 4. Strategic Analysis of the OES Channel: OES Activities, Europe, 2015~ 5. Strategic Analysis of the OES Channel: Benchmarking of Digital Strategy, Europe, 2015~ 6. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015~ 7. Strategic Analysis of the OES Channel: Current and Future Outlook, Europe, 2015 and 2022~ 8. Strategic Analysis of the OES Channel: Type of Network Contracts, Europe, 2015~ 9. Strategic Analysis of the OES Channel: Competitive Analysis, Europe, 2015~ 10. Strategic Analysis of the OES Channel: Passenger VIO, Europe, 2012–2022~ 11. Strategic Analysis of the OES Channel: Key Questions This Study Will Answer, Europe, 2015~ 12. Strategic Analysis of the OES Channel: Key Industry Participants, Europe, 2012–2022~ 13. Strategic Analysis of the OES Channel: OES Channel Activities, UK, 2015~ 14. Strategic Analysis of the OES Channel: OES Channel Activities, Spain, 2015~ 15. Strategic Analysis of the OES Channel: OES Channel Activities, Germany, 2015~ 16. Strategic Analysis of the OES Channel: OES Channel Activities, France, 2015~ 17. Strategic Analysis of the OES Channel: OES Channel Activities, Italy, 2015~ 18. Strategic Analysis of the OES Channel: Connected Services Comparison, Europe, 2015~ 19. Strategic Analysis of the OES Channel: Future Outlook by Country, Europe, 2022~ 20. Strategic Analysis of the OES Channel: Current State by OEM, Europe, 2015~ 21. Strategic Analysis of the OES Channel: Benchmarking of Aftermarket Activity, Europe, 2015~ 22. Strategic Analysis of the OES Channel: Ford—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015~ 23. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015~ 24. Strategic Analysis of the OES Channel: Activity in IAM, 2015~ 25. Strategic Analysis of the OES Channel: Renault—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015~ 26. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015~ 27. Strategic Analysis of the OES Channel: BMW—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015~ 28. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015~ 29. Strategic Analysis of the OES Channel: Current versus Future Outlook of BMW, Europe, 2015–2022~ 30. Strategic Analysis of the OES Channel: Volkswagen—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015~ 31. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015~ 32. Strategic Analysis of the OES Channel: Current versus Future Outlook of Volkswagen, Europe, 2015–2022~ 33. Strategic Analysis of the OES Channel: VW TPS, Europe, 2015~ 34. Strategic Analysis of the OES Channel: Hyundai-Kia—Number of Cars, Revenue, Dealerships, and Multi-brand Locations, Europe, 2015~ 35. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015~ 36. Strategic Analysis of the OES Channel: Current versus Future Outlook of Hyundai-Kia, Europe,2015–2022~ 37. Strategic Analysis of the OES Channel: PSA—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015~ 38. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015~ 39. Strategic Analysis of the OES Channel: Current and Future Outlook of PSA, Europe, 2015–2022~ 40. Strategic Analysis of the OES Channel: PSA’s OES Strategy, Europe, 2015~ 41. Strategic Analysis of the OES Channel: Mercedez-Benz—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015~ 42. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015~ 43. Strategic Analysis of the OES Channel: Current and Future Outlook of Mercedes-Benz, Europe, 2015–2022~ 44. Strategic Analysis of the OES Channel: Future Outlook by OEM, Europe, 2022~ 45. Strategic Analysis of the OES Channel: Key Conclusions, Europe, 2015–2022~| 1. Strategic Analysis of the OES Channel: Vehicle Demand Analysis, Europe, 2015–2022~ 2. Strategic Analysis of the OES Channel: Country Outlook, Europe, 2015 and 2022~ 3. Strategic Analysis of the OES Channel: Sales Forecast by Country, Europe, 2015–2022~ 4. Strategic Analysis of the OES Channel: VIO Forecast by Country, Europe, 2012–2022~ 5. Strategic Analysis of the OES Channel: In-warranty Percent and Absolute Volume by Country, Europe, 2015 and 2022~ 6. Strategic Analysis of the OES Channel: VIO by Brand, Europe, 2015 and 2022~ 7. Strategic Analysis of the OES Channel: Average Vehicle Age by Country, Europe, 2012–2022~ 8. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, UK, 2012–2022~ 9. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, Spain, 2012–2022~ 10. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, Germany, 2012–2022~ 11. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, France, 2012–2022~ 12. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, Italy, 2012–2022~
Author Oindrilla Bhar
Industries Automotive
WIP Number MC0F-01-00-00-00
Keyword 1 Original Equipment Service channel Analysis
Keyword 2 European OES Channel Analysis
Keyword 3 Adoption of eCommerce by OEMs
Is Prebook No