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Strategic Analysis of the European OES Channel
Strategic Analysis of the European OES Channel
Advancements In In-vehicle Aftersales and Adoption of eCommerce by OEMs will Drive European OES Channel Revenue to €50.73 Billion by 2022
RELEASE DATE
28-Dec-2016
28-Dec-2016
REGION
Europe
Europe
Deliverable Type
Market Research
Market Research
Research Code: MC0F-01-00-00-00
SKU: AU01420-EU-MR_19245
$4,950.00
In stock
SKU
AU01420-EU-MR_19245
The aim of the study is to research, analyse, and forecast the size of and the trends in the European automotive OES channel from 2015 to 2022. As older cars migrate to the independent aftermarket due to an ageing vehicle parc in Europe, OEMs have to strategise their aftersales programmes to maintain their market share (estimated at 38.0% in 2015). Telematics-enabled aftersales facilities will give OEMs an advantage over the independent aftermarket, which might not be equipped to diagnose and repair in-vehicle technology. The post-warranty eRetail of parts will help OEMs shorten the route to the customer and help build better customer relationships. Customer loyalty will also guard against migration to the independent aftermarket. This trend can be seen in countries such as France and Germany, which are expected to record less than a 2.0% loss in OES channel market share, which is comparably lesser than the market share loss of other automotive markets in Europe.
Key Findings
Factors Impacting the OES Channel
Vehicle Demand Analysis
Market Share of OES by Country
Emerging OES Strategy for Challenges
OES Aftermarket Expansion
New Business Model Adoption by OEMs
Competitive Benchmarking of Market Participants
OEM Strategic Priorities in Europe
Evolution of Network Contracts in Europe
OES Channel Competitive Analysis
Research Scope
Research Aims and Objectives
Research Background
Research Methodology
Europe—Distribution Channels
Automotive Aftermarket—Sales Forecast
Automotive Aftermarket—VIO Forecast
Automotive Aftermarket—In-warranty Vehicles
VIO by Brand
Average Vehicle Age by Country
Key OES Highlights by Country
The United Kingdom—Country Profile
Country Profile
OES Strategies for the United Kingdom
Spain—Country Profile
Country Profile
OES Strategies for Spain
Germany—Country Profile
Country Profile
OES Strategies for Germany
France—Country Profile
Country Profile
OES Strategies for France
Italy—Country Profile
Country Profile
OES Strategies for Italy
European OEM Telematics Services Summary
Key OES Future Outlook by Country
Key OES Highlights by OEM
Competitive Benchmarking of Market Participants
Ford
OEM Strategic Focus
Multi-brand Repair Network—OES and IAM Collaboration
Renault
OEM Strategic Focus
BMW
OEM Strategic Focus
eCommerce in the Automotive Aftermarket—BMW Web Store
Case Study—OES-to-Marketplace: BMW eBay Direct
Volkswagen
OEM Strategic Focus
Volkswagen UK—Trade Parts Specialists (TPS)
Hyundai-Kia
OEM Strategic Focus
PSA
OEM Strategic Focus
New Business Model Adoption by OEMs—PSA’s OES Strategy
Mercedez-Benz
OEM Strategic Focus
Key OES Future Outlook by OEM
Key Conclusion
Europe OES Channel 2025
The Last Word—3 Big Predictions
Legal Disclaimer
Market Engineering Methodology
Definitions
List of Abbreviations and Acronyms Used
List of Figures- 1. Strategic Analysis of the OES Channel: Key Takeaways, Europe, 2015–2022
- 2. Strategic Analysis of the OES Channel: Landscape Recap, Europe, 2015–2022
- 3. Strategic Analysis of the OES Channel: Response of OEMs to Challenges, Europe, 2015
- 4. Strategic Analysis of the OES Channel: OES Activities, Europe, 2015
- 5. Strategic Analysis of the OES Channel: Benchmarking of Digital Strategy, Europe, 2015
- 6. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015
- 7. Strategic Analysis of the OES Channel: Current and Future Outlook, Europe, 2015 and 2022
- 8. Strategic Analysis of the OES Channel: Type of Network Contracts, Europe, 2015
- 9. Strategic Analysis of the OES Channel: Competitive Analysis, Europe, 2015
- 10. Strategic Analysis of the OES Channel: Passenger VIO, Europe, 2012–2022
- 11. Strategic Analysis of the OES Channel: Key Questions This Study Will Answer, Europe, 2015
- 12. Strategic Analysis of the OES Channel: Key Industry Participants, Europe, 2012–2022
- 13. Strategic Analysis of the OES Channel: OES Channel Activities, UK, 2015
- 14. Strategic Analysis of the OES Channel: OES Channel Activities, Spain, 2015
- 15. Strategic Analysis of the OES Channel: OES Channel Activities, Germany, 2015
- 16. Strategic Analysis of the OES Channel: OES Channel Activities, France, 2015
- 17. Strategic Analysis of the OES Channel: OES Channel Activities, Italy, 2015
- 18. Strategic Analysis of the OES Channel: Connected Services Comparison, Europe, 2015
- 19. Strategic Analysis of the OES Channel: Future Outlook by Country, Europe, 2022
- 20. Strategic Analysis of the OES Channel: Current State by OEM, Europe, 2015
- 21. Strategic Analysis of the OES Channel: Benchmarking of Aftermarket Activity, Europe, 2015
- 22. Strategic Analysis of the OES Channel: Ford—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015
- 23. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015
- 24. Strategic Analysis of the OES Channel: Activity in IAM, 2015
- 25. Strategic Analysis of the OES Channel: Renault—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015
- 26. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015
- 27. Strategic Analysis of the OES Channel: BMW—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015
- 28. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015
- 29. Strategic Analysis of the OES Channel: Current versus Future Outlook of BMW, Europe, 2015–2022
- 30. Strategic Analysis of the OES Channel: Volkswagen—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015
- 31. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015
- 32. Strategic Analysis of the OES Channel: Current versus Future Outlook of Volkswagen, Europe, 2015–2022
- 33. Strategic Analysis of the OES Channel: VW TPS, Europe, 2015
- 34. Strategic Analysis of the OES Channel: Hyundai-Kia—Number of Cars, Revenue, Dealerships, and Multi-brand Locations, Europe, 2015
- 35. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015
- 36. Strategic Analysis of the OES Channel: Current versus Future Outlook of Hyundai-Kia, Europe,2015–2022
- 37. Strategic Analysis of the OES Channel: PSA—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015
- 38. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015
- 39. Strategic Analysis of the OES Channel: Current and Future Outlook of PSA, Europe, 2015–2022
- 40. Strategic Analysis of the OES Channel: PSA’s OES Strategy, Europe, 2015
- 41. Strategic Analysis of the OES Channel: Mercedez-Benz—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015
- 42. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015
- 43. Strategic Analysis of the OES Channel: Current and Future Outlook of Mercedes-Benz, Europe, 2015–2022
- 44. Strategic Analysis of the OES Channel: Future Outlook by OEM, Europe, 2022
- 45. Strategic Analysis of the OES Channel: Key Conclusions, Europe, 2015–2022
List of Charts- 1. Strategic Analysis of the OES Channel: Vehicle Demand Analysis, Europe, 2015–2022
- 2. Strategic Analysis of the OES Channel: Country Outlook, Europe, 2015 and 2022
- 3. Strategic Analysis of the OES Channel: Sales Forecast by Country, Europe, 2015–2022
- 4. Strategic Analysis of the OES Channel: VIO Forecast by Country, Europe, 2012–2022
- 5. Strategic Analysis of the OES Channel: In-warranty Percent and Absolute Volume by Country, Europe, 2015 and 2022
- 6. Strategic Analysis of the OES Channel: VIO by Brand, Europe, 2015 and 2022
- 7. Strategic Analysis of the OES Channel: Average Vehicle Age by Country, Europe, 2012–2022
- 8. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, UK, 2012–2022
- 9. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, Spain, 2012–2022
- 10. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, Germany, 2012–2022
- 11. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, France, 2012–2022
- 12. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, Italy, 2012–2022
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The aim of the study is to research, analyse, and forecast the size of and the trends in the European automotive OES channel from 2015 to 2022. As older cars migrate to the independent aftermarket due to an ageing vehicle parc in Europe, OEMs have to strategise their aftersales programmes to maintain their market share (estimated at 38.0% in 2015). Telematics-enabled aftersales facilities will give OEMs an advantage over the independent aftermarket, which might not be equipped to diagnose and repair in-vehicle technology. The post-warranty eRetail of parts will help OEMs shorten the route to the customer and help build better customer relationships. Customer loyalty will also guard against migration to the independent aftermarket. This trend can be seen in countries such as France and Germany, which are expected to record less than a 2.0% loss in OES channel market share, which is comparably lesser than the market share loss of other automotive markets in Europe.
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Table of Contents | | Executive Summary~ || Key Findings~ || Factors Impacting the OES Channel~ || Vehicle Demand Analysis~ || Market Share of OES by Country~ || Emerging OES Strategy for Challenges~ || OES Aftermarket Expansion~ || New Business Model Adoption by OEMs~ || Competitive Benchmarking of Market Participants~ || OEM Strategic Priorities in Europe~ || Evolution of Network Contracts in Europe~ || OES Channel Competitive Analysis~ | Research Scope, Objectives, Background, and Methodology~ || Research Scope~ || Research Aims and Objectives~ || Research Background~ || Research Methodology~ | Overview of the European Automotive Aftermarket~ || Europe—Distribution Channels~ || Automotive Aftermarket—Sales Forecast~ || Automotive Aftermarket—VIO Forecast~ || Automotive Aftermarket—In-warranty Vehicles~ || VIO by Brand~ || Average Vehicle Age by Country~ | Country Profiles~ || Key OES Highlights by Country~ || The United Kingdom—Country Profile~ || Country Profile~ || OES Strategies for the United Kingdom~ || Spain—Country Profile~ || Country Profile~ || OES Strategies for Spain~ || Germany—Country Profile~ || Country Profile~ || OES Strategies for Germany~ || France—Country Profile~ || Country Profile~ || OES Strategies for France~ || Italy—Country Profile~ || Country Profile~ || OES Strategies for Italy~ || European OEM Telematics Services Summary~ || Key OES Future Outlook by Country~ | OEM Analysis~ || Key OES Highlights by OEM~ || Competitive Benchmarking of Market Participants~ | OEM Profiles~ || Ford~ || OEM Strategic Focus~ || Multi-brand Repair Network—OES and IAM Collaboration~ || Renault~ || OEM Strategic Focus~ || BMW~ || OEM Strategic Focus~ || eCommerce in the Automotive Aftermarket—BMW Web Store~ || Case Study—OES-to-Marketplace: BMW eBay Direct~ || Volkswagen~ || OEM Strategic Focus~ || Volkswagen UK—Trade Parts Specialists (TPS)~ || Hyundai-Kia~ || OEM Strategic Focus~ || PSA~ || OEM Strategic Focus~ || New Business Model Adoption by OEMs—PSA’s OES Strategy~ || Mercedez-Benz~ || OEM Strategic Focus~ || Key OES Future Outlook by OEM~ | Key Findings and Conclusion~ || Key Conclusion~ || Europe OES Channel 2025~ || The Last Word—3 Big Predictions~ || Legal Disclaimer~ | Appendix~ || Market Engineering Methodology~ || Definitions~ || List of Abbreviations and Acronyms Used~ |
| List of Charts and Figures | 1. Strategic Analysis of the OES Channel: Key Takeaways, Europe, 2015–2022~ 2. Strategic Analysis of the OES Channel: Landscape Recap, Europe, 2015–2022~ 3. Strategic Analysis of the OES Channel: Response of OEMs to Challenges, Europe, 2015~ 4. Strategic Analysis of the OES Channel: OES Activities, Europe, 2015~ 5. Strategic Analysis of the OES Channel: Benchmarking of Digital Strategy, Europe, 2015~ 6. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015~ 7. Strategic Analysis of the OES Channel: Current and Future Outlook, Europe, 2015 and 2022~ 8. Strategic Analysis of the OES Channel: Type of Network Contracts, Europe, 2015~ 9. Strategic Analysis of the OES Channel: Competitive Analysis, Europe, 2015~ 10. Strategic Analysis of the OES Channel: Passenger VIO, Europe, 2012–2022~ 11. Strategic Analysis of the OES Channel: Key Questions This Study Will Answer, Europe, 2015~ 12. Strategic Analysis of the OES Channel: Key Industry Participants, Europe, 2012–2022~ 13. Strategic Analysis of the OES Channel: OES Channel Activities, UK, 2015~ 14. Strategic Analysis of the OES Channel: OES Channel Activities, Spain, 2015~ 15. Strategic Analysis of the OES Channel: OES Channel Activities, Germany, 2015~ 16. Strategic Analysis of the OES Channel: OES Channel Activities, France, 2015~ 17. Strategic Analysis of the OES Channel: OES Channel Activities, Italy, 2015~ 18. Strategic Analysis of the OES Channel: Connected Services Comparison, Europe, 2015~ 19. Strategic Analysis of the OES Channel: Future Outlook by Country, Europe, 2022~ 20. Strategic Analysis of the OES Channel: Current State by OEM, Europe, 2015~ 21. Strategic Analysis of the OES Channel: Benchmarking of Aftermarket Activity, Europe, 2015~ 22. Strategic Analysis of the OES Channel: Ford—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015~ 23. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015~ 24. Strategic Analysis of the OES Channel: Activity in IAM, 2015~ 25. Strategic Analysis of the OES Channel: Renault—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015~ 26. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015~ 27. Strategic Analysis of the OES Channel: BMW—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015~ 28. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015~ 29. Strategic Analysis of the OES Channel: Current versus Future Outlook of BMW, Europe, 2015–2022~ 30. Strategic Analysis of the OES Channel: Volkswagen—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015~ 31. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015~ 32. Strategic Analysis of the OES Channel: Current versus Future Outlook of Volkswagen, Europe, 2015–2022~ 33. Strategic Analysis of the OES Channel: VW TPS, Europe, 2015~ 34. Strategic Analysis of the OES Channel: Hyundai-Kia—Number of Cars, Revenue, Dealerships, and Multi-brand Locations, Europe, 2015~ 35. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015~ 36. Strategic Analysis of the OES Channel: Current versus Future Outlook of Hyundai-Kia, Europe,2015–2022~ 37. Strategic Analysis of the OES Channel: PSA—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015~ 38. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015~ 39. Strategic Analysis of the OES Channel: Current and Future Outlook of PSA, Europe, 2015–2022~ 40. Strategic Analysis of the OES Channel: PSA’s OES Strategy, Europe, 2015~ 41. Strategic Analysis of the OES Channel: Mercedez-Benz—Number of Cars, Revenue, Dealerships, and Multi-brand Repair Locations, Europe, 2015~ 42. Strategic Analysis of the OES Channel: Benchmarking, Europe, 2015~ 43. Strategic Analysis of the OES Channel: Current and Future Outlook of Mercedes-Benz, Europe, 2015–2022~ 44. Strategic Analysis of the OES Channel: Future Outlook by OEM, Europe, 2022~ 45. Strategic Analysis of the OES Channel: Key Conclusions, Europe, 2015–2022~| 1. Strategic Analysis of the OES Channel: Vehicle Demand Analysis, Europe, 2015–2022~ 2. Strategic Analysis of the OES Channel: Country Outlook, Europe, 2015 and 2022~ 3. Strategic Analysis of the OES Channel: Sales Forecast by Country, Europe, 2015–2022~ 4. Strategic Analysis of the OES Channel: VIO Forecast by Country, Europe, 2012–2022~ 5. Strategic Analysis of the OES Channel: In-warranty Percent and Absolute Volume by Country, Europe, 2015 and 2022~ 6. Strategic Analysis of the OES Channel: VIO by Brand, Europe, 2015 and 2022~ 7. Strategic Analysis of the OES Channel: Average Vehicle Age by Country, Europe, 2012–2022~ 8. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, UK, 2012–2022~ 9. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, Spain, 2012–2022~ 10. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, Germany, 2012–2022~ 11. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, France, 2012–2022~ 12. Strategic Analysis of the OES Channel: IAM and OES Revenue Split Forecast, Italy, 2012–2022~ |
| Author | Oindrilla Bhar |
| Industries | Automotive |
| WIP Number | MC0F-01-00-00-00 |
| Keyword 1 | Original Equipment Service channel Analysis |
| Keyword 2 | European OES Channel Analysis |
| Keyword 3 | Adoption of eCommerce by OEMs |
| Is Prebook | No |