Strategic Analysis of the Indian OES Channel

Strategic Analysis of the Indian OES Channel

Aftermarket Expansion, ecommerce Expected to Drive OES Channel Opportunity to $8.5 Billion by 2022

RELEASE DATE
15-Nov-2016
REGION
South Asia, Middle East & North Africa
Research Code: K0D3-01-00-00-00
SKU: AU01405-SA-MR_19171
$4,950.00
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Description

In 2015, the OES (dealer) channel generated $4.7 billion in parts revenues at the dealer-net level (about 37% of the total Indian aftermarket). It is forecast to record a CAGR of 8.8% until 2022 reaching $8.5 billion. Rising vehicle population due to increased sales, continued economic growth, and longer OE warranty terms is driving the Indian OES channel. The research service analyzes how all OES channel participants will be forced to expand beyond their dealerships and adopt new business models to address aging vehicle parc. It seeks to highlight opportunities in aftermarket expansion, eCommerce, and telematics that will support future industry growth and identify the OEMs that are better positioned to grow.

RESEARCH: INFOGRAPHIC

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Table of Contents

Key Research Findings

Overall Market Outlook

OES Channel Evolution and Impact on OEM Revenue

OES Channel Outlook

OEM Positioning and Outlook

OEM’s Strategies

New OEM Business Models and Technology

Impact of PV Telematics in the OES Channel

Definitions

Key Participant Groups Compared in this Study

Country Overview–India

India in the Industry League Table–The Future Big Industries of India

Research Aims and Objectives

Research Background

Research Methodology

Automotive OES Channel: Passenger Vehicle Sales

Passenger Vehicle Opportunity Pyramid–India

Automotive OES Channel—Vehicles in Operation (VIO) by Type

Automotive OES Channel—Passenger Vehicles in Operation (VIO) by Type

Automotive OES Channel—Average Passenger Vehicle Age (2015 and 2022)

Automotive OES Channel—Passenger Vehicles under Warranty Forecast

Automotive OES Channel—Passenger Vehicles in Operation (VIO) by Brand

Automotive OES Channel—Growth Drivers

Aftermarket Parts Revenue

Distributor/Dealer-net-level Market Size by Channel for Replacement Parts

Automotive OES Channel—Top Aftermarket Suppliers and Distributors

Automotive OES Channel—Service/Repair Analysis

Service/Repair Analysis—Labor Rate Comparison

Multi-brand Service Chains–Key Competitors

Independent Garages or Local Service Centers (LSCs)–Profile

Automotive OES Channel—Parts and Service Market Size and Forecast

Challenges for the OES Channel

Opportunities for the OES Channel

Telematics Exhibit—myChevrolet India App (General Motors)

Telematics Exhibit—eCall with SYNC (Ford)

eCommerce Exhibit—Direct eStore Activity (Mahindra & Mahindra)

eCommerce Exhibit—eRetailing Strategy (Toyota-Kirloskar)

OEM Positioning by PVs Serviced per Service Center

Competitive Benchmarking of OEMs in the Parts Aftermarket

Competitive Benchmarking of OEMs in the Aftermarket (IAM + OES)

Maruti-Suzuki India Limited (MSIL)—An Overview

Maruti-Suzuki—Profile

Maruti-Suzuki—Customer Convenience Strategies

Hyundai Motor India Limited (HMIL)—An Overview

Hyundai—Profile

Exhibit—Service Mobile App, Hyundai Care, on a digital platform

Tata Motors—An Overview

Tata Motors—Profile

Tata Motors—Strategies for competing in the IAM

Toyota Kirloskar Motor Private Limited (TKM)—An Overview

Toyota—Profile

Toyota—Customer Convenience Strategies

Exhibit—Toyota’s eRetailing Strategy

Ford India Private Limited—An Overview

Ford India—Profile

Ford India’s Strategy to Revamp the Aftersales Network

Exhibit—Ford India’s New Initiative to Bring Transparency in Aftersales Service

Telematics Solution—Ford eCall Facility with SYNC

General Motors India Private Limited—An Overview

General Motors India—Profile

Exhibit—myChevrolet India App

Key Conclusions and Future Outlook

The Last Word–3 Big Predictions

Legal Disclaimer

Passenger Vehicle Telematics—Types of Telematics Solutions

Key Challenges in the Indian Telematics Market for PVs

Telematics Installed Base

Competitive Dynamics and OEM Telematics Solutions

Market Engineering Methodology

Table of Acronyms Used

Planned 2016 Research

List of Figures
  • 1. Automotive OES Channel: Key Research Findings, India, 2015–2022
  • 2. Automotive OES Channel: OES Evolution and Impact on OEM Revenue, India, 2015–2025
  • 3. Automotive OES Channel: OEM Positioning and Outlook, India, 2015–2022
  • 4. Automotive OES Channel: OEM Strategies, India, 2015
  • 5. Automotive OES Channel: Aftermarket Retail Activity Opportunity, India, 2015
  • 6. Automotive OES Channel: Impact of PV Telematics, India, 2015–2022
  • 7. Overview, India, 2015–2022
  • 8. Automotive OES Channel: Future Big Industries, India, 2022
  • 9. Automotive OES Channel: Key Questions this Study will Answer, India, 2015
  • 10. Automotive OES Channel: Top Aftermarket Suppliers by Product Type, India, 2015
  • 11. Automotive OES Channel: Top Aftermarket Distributors, India, 2015
  • 12. Automotive OES Channel: Multi-brand Service Chain Profiles, India, 2015
  • 13. Automotive OES Channel: LSC Percent Revenue Split by Service Type, India, 2015
  • 14. Automotive OES Channel: Opportunities, India, 2015
  • 15. Automotive OES Channel: myChevrolet India App, India, 2015
  • 16. Automotive OES Channel: eCall facility with SYNC, India, 2015
  • 17. Automotive OES Channel: Mahindra’s Strategy to Leverage Growth Opportunity, India, 2015
  • 18. Automotive OES Channel: PVs Serviced per Service Center, India, 2015
  • 19. Automotive OES Channel: Competitive Benchmarking of OEMs in the Aftermarket, India, 2015
  • 20. Automotive OES Channel: Maruti-Suzuki’s Customer Convenience Strategies, India, 2015
  • 21. Automotive OES Channel: Hyundai Care, India, 2015
  • 22. Automotive OES Channel: Tata Motors’ IAM Strategies, India, 2015
  • 23. Automotive OES Channel: Toyota’s Customer Convenience Strategies, India, 2015
  • 24. Automotive OES Channel: Ford Strategies, India, 2015
  • 25. Automotive OES Channel: eCall facility with SYNC, India, 2015
  • 26. Automotive OES Channel: myChevrolet India App, India, 2015
  • 27. Automotive OES Channel: Key Conclusions and Future Outlook, India, 2015–2022
  • 28. Telematics Market: Solution Types, India, 2015
  • 29. Telematics Market: Key Challenges, India, 2015
  • 30. Telematics Market: Competitive Dynamics, India, 2015
  • 31. Telematics Market: OEM Telematics Offerings and Supplier Partnerships, India, 2015
List of Charts
  • 1. National GDP Growth, India, 2013–2017
  • 2. New Vehicle Sales, India, 2013–2017
  • 3. Automotive OES Channel: Parts Market Size at Dealer-Net Level, India, 2012–2022
  • 4. Automotive OES Channel: Passenger Vehicle Sales, India, 2012–2022
  • 5. Automotive OES Channel: Vehicles in Operation by Type, India, 2012–2022
  • 6. Automotive OES Channel: Passenger Vehicles in Operation by Type, India, 2012–2022
  • 7. Automotive OES Channel: Average Vehicle Age, India, 2015 and 2022
  • 8. Automotive OES Channel: Warranty VIO vs. Non-warranty VIO Forecast, India, 2012–2022
  • 9. Automotive OES Channel: Vehicles in Operation by Brand, India, 2015 and 2022
  • 10. Automotive OES Channel: Growth Drivers, India, 2015–2022
  • 11. Automotive OES Channel: Aftermarket Parts Revenue, India, 2015
  • 12. Automotive OES Channel: Revenue Forecast by Distribution Channel in Total Replacement Parts Aftermarket, India, 2012–2022
  • 13. Automotive OES Channel: Percent of Revenue by Product/Service Type, India, 2015
  • 14. Automotive OES Channel: Percent of Revenue by Distribution Channel in Total Maintenance/Repair Market, India, 2015
  • 15. Automotive OES Channel: Labor Rate by Service Type, India, 2015
  • 16. Automotive OES Channel: LSC Percent Revenue Break-up, India, 2015
  • 17. Automotive OES Channel: Parts and Service Revenue Forecast, India, 2012–2022
  • 18. Automotive OES Channel: Key Challenges, India, 2015
  • 19. Automotive OES Channel: OEM Positioning by PVs Serviced per Service Center, India, 2015
  • 20. Automotive OES Channel: Parts Revenue Potential of OEMs, India, 2015
  • 21. Telematics Market: Telematics Installed Base, India, 2015 and 2022
  • 22. Telematics Market: Telematics Installed Base, India, 2015
Related Research
In 2015, the OES (dealer) channel generated $4.7 billion in parts revenues at the dealer-net level (about 37% of the total Indian aftermarket). It is forecast to record a CAGR of 8.8% until 2022 reaching $8.5 billion. Rising vehicle population due to increased sales, continued economic growth, and longer OE warranty terms is driving the Indian OES channel. The research service analyzes how all OES channel participants will be forced to expand beyond their dealerships and adopt new business models to address aging vehicle parc. It seeks to highlight opportunities in aftermarket expansion, eCommerce, and telematics that will support future industry growth and identify the OEMs that are better positioned to grow.
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Table of Contents | Executive Summary~ || Key Research Findings~ || Overall Market Outlook~ || OES Channel Evolution and Impact on OEM Revenue~ || OES Channel Outlook~ || OEM Positioning and Outlook~ || OEM’s Strategies~ || New OEM Business Models and Technology~ || Impact of PV Telematics in the OES Channel~ | Research Scope and Definitions~ || Definitions~ || Key Participant Groups Compared in this Study~ | Country Overview~ || Country Overview–India~ || India in the Industry League Table–The Future Big Industries of India~ | Research Objectives, Background, and Methodology~ || Research Aims and Objectives~ || Research Background~ || Research Methodology~ | Demand Analysis~ || Automotive OES Channel: Passenger Vehicle Sales~ || Passenger Vehicle Opportunity Pyramid–India~ || Automotive OES Channel—Vehicles in Operation (VIO) by Type ~ || Automotive OES Channel—Passenger Vehicles in Operation (VIO) by Type~ || Automotive OES Channel—Average Passenger Vehicle Age (2015 and 2022)~ || Automotive OES Channel—Passenger Vehicles under Warranty Forecast ~ || Automotive OES Channel—Passenger Vehicles in Operation (VIO) by Brand~ || Automotive OES Channel—Growth Drivers~ | Parts Analysis~ || Aftermarket Parts Revenue~ || Distributor/Dealer-net-level Market Size by Channel for Replacement Parts~ || Automotive OES Channel—Top Aftermarket Suppliers and Distributors~ | Service Analysis~ || Automotive OES Channel—Service/Repair Analysis~ || Service/Repair Analysis—Labor Rate Comparison~ || Multi-brand Service Chains–Key Competitors~ || Independent Garages or Local Service Centers (LSCs)–Profile~ | OES Channel Analysis~ || Automotive OES Channel—Parts and Service Market Size and Forecast~ || Challenges for the OES Channel~ || Opportunities for the OES Channel~ || Telematics Exhibit—myChevrolet India App (General Motors)~ || Telematics Exhibit—eCall with SYNC (Ford)~ || eCommerce Exhibit—Direct eStore Activity (Mahindra & Mahindra)~ || eCommerce Exhibit—eRetailing Strategy (Toyota-Kirloskar)~ | OEM Benchmarking in the Aftermarket~ || OEM Positioning by PVs Serviced per Service Center ~ || Competitive Benchmarking of OEMs in the Parts Aftermarket~ || Competitive Benchmarking of OEMs in the Aftermarket (IAM + OES)~ | OEM Profiles–Maruti-Suzuki India Limited (MSIL)~ || Maruti-Suzuki India Limited (MSIL)—An Overview~ || Maruti-Suzuki—Profile ~ || Maruti-Suzuki—Customer Convenience Strategies~ | Hyundai Motor India Limited (HMIL)~ || Hyundai Motor India Limited (HMIL)—An Overview~ || Hyundai—Profile~ || Exhibit—Service Mobile App, Hyundai Care, on a digital platform~ | Tata Motors (TM)~ || Tata Motors—An Overview~ || Tata Motors—Profile~ || Tata Motors—Strategies for competing in the IAM~ | Toyota Kirloskar Motor Private Limited (TKM)~ || Toyota Kirloskar Motor Private Limited (TKM)—An Overview~ || Toyota—Profile ~ || Toyota—Customer Convenience Strategies~ || Exhibit—Toyota’s eRetailing Strategy~ | Ford India~ || Ford India Private Limited—An Overview~ || Ford India—Profile ~ || Ford India’s Strategy to Revamp the Aftersales Network~ || Exhibit—Ford India’s New Initiative to Bring Transparency in Aftersales Service~ || Telematics Solution—Ford eCall Facility with SYNC~ | General Motors India~ || General Motors India Private Limited—An Overview~ || General Motors India—Profile ~ || Exhibit—myChevrolet India App~ | Future Outlook~ || Key Conclusions and Future Outlook~ || The Last Word–3 Big Predictions~ || Legal Disclaimer~ | Appendix—Telematics Outlook in India~ || Passenger Vehicle Telematics—Types of Telematics Solutions~ || Key Challenges in the Indian Telematics Market for PVs~ || Telematics Installed Base~ || Competitive Dynamics and OEM Telematics Solutions~ || Market Engineering Methodology~ || Table of Acronyms Used~ || Planned 2016 Research~
List of Charts and Figures 1. Automotive OES Channel: Key Research Findings, India, 2015–2022~ 2. Automotive OES Channel: OES Evolution and Impact on OEM Revenue, India, 2015–2025~ 3. Automotive OES Channel: OEM Positioning and Outlook, India, 2015–2022~ 4. Automotive OES Channel: OEM Strategies, India, 2015~ 5. Automotive OES Channel: Aftermarket Retail Activity Opportunity, India, 2015~ 6. Automotive OES Channel: Impact of PV Telematics, India, 2015–2022~ 7. Overview, India, 2015–2022~ 8. Automotive OES Channel: Future Big Industries, India, 2022~ 9. Automotive OES Channel: Key Questions this Study will Answer, India, 2015~ 10. Automotive OES Channel: Top Aftermarket Suppliers by Product Type, India, 2015~ 11. Automotive OES Channel: Top Aftermarket Distributors, India, 2015~ 12. Automotive OES Channel: Multi-brand Service Chain Profiles, India, 2015~ 13. Automotive OES Channel: LSC Percent Revenue Split by Service Type, India, 2015~ 14. Automotive OES Channel: Opportunities, India, 2015~ 15. Automotive OES Channel: myChevrolet India App, India, 2015~ 16. Automotive OES Channel: eCall facility with SYNC, India, 2015~ 17. Automotive OES Channel: Mahindra’s Strategy to Leverage Growth Opportunity, India, 2015~ 18. Automotive OES Channel: PVs Serviced per Service Center, India, 2015~ 19. Automotive OES Channel: Competitive Benchmarking of OEMs in the Aftermarket, India, 2015~ 20. Automotive OES Channel: Maruti-Suzuki’s Customer Convenience Strategies, India, 2015~ 21. Automotive OES Channel: Hyundai Care, India, 2015~ 22. Automotive OES Channel: Tata Motors’ IAM Strategies, India, 2015~ 23. Automotive OES Channel: Toyota’s Customer Convenience Strategies, India, 2015~ 24. Automotive OES Channel: Ford Strategies, India, 2015~ 25. Automotive OES Channel: eCall facility with SYNC, India, 2015~ 26. Automotive OES Channel: myChevrolet India App, India, 2015~ 27. Automotive OES Channel: Key Conclusions and Future Outlook, India, 2015–2022~ 28. Telematics Market: Solution Types, India, 2015~ 29. Telematics Market: Key Challenges, India, 2015~ 30. Telematics Market: Competitive Dynamics, India, 2015~ 31. Telematics Market: OEM Telematics Offerings and Supplier Partnerships, India, 2015~| 1. National GDP Growth, India, 2013–2017~ 2. New Vehicle Sales, India, 2013–2017~ 3. Automotive OES Channel: Parts Market Size at Dealer-Net Level, India, 2012–2022~ 4. Automotive OES Channel: Passenger Vehicle Sales, India, 2012–2022~ 5. Automotive OES Channel: Vehicles in Operation by Type, India, 2012–2022~ 6. Automotive OES Channel: Passenger Vehicles in Operation by Type, India, 2012–2022~ 7. Automotive OES Channel: Average Vehicle Age, India, 2015 and 2022~ 8. Automotive OES Channel: Warranty VIO vs. Non-warranty VIO Forecast, India, 2012–2022~ 9. Automotive OES Channel: Vehicles in Operation by Brand, India, 2015 and 2022~ 10. Automotive OES Channel: Growth Drivers, India, 2015–2022~ 11. Automotive OES Channel: Aftermarket Parts Revenue, India, 2015~ 12. Automotive OES Channel: Revenue Forecast by Distribution Channel in Total Replacement Parts Aftermarket, India, 2012–2022~ 13. Automotive OES Channel: Percent of Revenue by Product/Service Type, India, 2015~ 14. Automotive OES Channel: Percent of Revenue by Distribution Channel in Total Maintenance/Repair Market, India, 2015~ 15. Automotive OES Channel: Labor Rate by Service Type, India, 2015~ 16. Automotive OES Channel: LSC Percent Revenue Break-up, India, 2015~ 17. Automotive OES Channel: Parts and Service Revenue Forecast, India, 2012–2022~ 18. Automotive OES Channel: Key Challenges, India, 2015~ 19. Automotive OES Channel: OEM Positioning by PVs Serviced per Service Center, India, 2015~ 20. Automotive OES Channel: Parts Revenue Potential of OEMs, India, 2015~ 21. Telematics Market: Telematics Installed Base, India, 2015 and 2022~ 22. Telematics Market: Telematics Installed Base, India, 2015~
Author Avijit Ghosh
Industries Automotive
WIP Number K0D3-01-00-00-00
Is Prebook No