Strategic Analysis of the Indian OES Channel

Aftermarket Expansion, ecommerce Expected to Drive OES Channel Opportunity to $8.5 Billion by 2022

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In 2015, the OES (dealer) channel generated $4.7 billion in parts revenues at the dealer-net level (about 37% of the total Indian aftermarket). It is forecast to record a CAGR of 8.8% until 2022 reaching $8.5 billion. Rising vehicle population due to increased sales, continued economic growth, and longer OE warranty terms is driving the Indian OES channel. The research service analyzes how all OES channel participants will be forced to expand beyond their dealerships and adopt new business models to address aging vehicle parc. It seeks to highlight opportunities in aftermarket expansion, eCommerce, and telematics that will support future industry growth and identify the OEMs that are better positioned to grow.

Table of Contents

1. Executive Summary
Key Research Findings
Overall Market Outlook
OES Channel Evolution and Impact on OEM Revenue
OES Channel Outlook
OEM Positioning and Outlook
OEM’s Strategies
New OEM Business Models and Technology
Impact of PV Telematics in the OES Channel
2. Research Scope and Definitions
Definitions
Key Participant Groups Compared in this Study
3. Country Overview
Country Overview–India
India in the Industry League Table–The Future Big Industries of India
4. Research Objectives, Background, and Methodology
Research Aims and Objectives
Research Background
Research Methodology
5. Demand Analysis
Automotive OES Channel: Passenger Vehicle Sales
Passenger Vehicle Opportunity Pyramid–India
Automotive OES Channel—Vehicles in Operation (VIO) by Type
Automotive OES Channel—Passenger Vehicles in Operation (VIO) by Type
Automotive OES Channel—Average Passenger Vehicle Age (2015 and 2022)
Automotive OES Channel—Passenger Vehicles under Warranty Forecast
Automotive OES Channel—Passenger Vehicles in Operation (VIO) by Brand
Automotive OES Channel—Growth Drivers
6. Parts Analysis
Aftermarket Parts Revenue
Distributor/Dealer-net-level Market Size by Channel for Replacement Parts
Automotive OES Channel—Top Aftermarket Suppliers and Distributors
7. Service Analysis
Automotive OES Channel—Service/Repair Analysis
Service/Repair Analysis—Labor Rate Comparison
Multi-brand Service Chains–Key Competitors
Independent Garages or Local Service Centers (LSCs)–Profile
8. OES Channel Analysis
Automotive OES Channel—Parts and Service Market Size and Forecast
Challenges for the OES Channel
Opportunities for the OES Channel
Telematics Exhibit—myChevrolet India App (General Motors)
Telematics Exhibit—eCall with SYNC (Ford)
eCommerce Exhibit—Direct eStore Activity (Mahindra & Mahindra)
eCommerce Exhibit—eRetailing Strategy (Toyota-Kirloskar)
9. OEM Benchmarking in the Aftermarket
OEM Positioning by PVs Serviced per Service Center
Competitive Benchmarking of OEMs in the Parts Aftermarket
Competitive Benchmarking of OEMs in the Aftermarket (IAM + OES)
10. OEM Profiles–Maruti-Suzuki India Limited (MSIL)
Maruti-Suzuki India Limited (MSIL)—An Overview
Maruti-Suzuki—Profile
Maruti-Suzuki—Customer Convenience Strategies
11. Hyundai Motor India Limited (HMIL)
Hyundai Motor India Limited (HMIL)—An Overview
Hyundai—Profile
Exhibit—Service Mobile App, Hyundai Care, on a digital platform
12. Tata Motors (TM)
Tata Motors—An Overview
Tata Motors—Profile
Tata Motors—Strategies for competing in the IAM
13. Toyota Kirloskar Motor Private Limited (TKM)
Toyota Kirloskar Motor Private Limited (TKM)—An Overview
Toyota—Profile
Toyota—Customer Convenience Strategies
Exhibit—Toyota’s eRetailing Strategy
14. Ford India
Ford India Private Limited—An Overview
Ford India—Profile
Ford India’s Strategy to Revamp the Aftersales Network
Exhibit—Ford India’s New Initiative to Bring Transparency in Aftersales Service
Telematics Solution—Ford eCall Facility with SYNC
15. General Motors India
General Motors India Private Limited—An Overview
General Motors India—Profile
Exhibit—myChevrolet India App
16. Future Outlook
Key Conclusions and Future Outlook
The Last Word–3 Big Predictions
Legal Disclaimer
17. Appendix—Telematics Outlook in India
Passenger Vehicle Telematics—Types of Telematics Solutions
Key Challenges in the Indian Telematics Market for PVs
Telematics Installed Base
Competitive Dynamics and OEM Telematics Solutions
Market Engineering Methodology
Table of Acronyms Used
Planned 2016 Research

Infographic



List of Figures & Charts

1. Automotive OES Channel: Key Research Findings, India, 2015–2022
2. Automotive OES Channel: OES Evolution and Impact on OEM Revenue, India, 2015–2025
3. Automotive OES Channel: OEM Positioning and Outlook, India, 2015–2022
4. Automotive OES Channel: OEM Strategies, India, 2015
5. Automotive OES Channel: Aftermarket Retail Activity Opportunity, India, 2015
6. Automotive OES Channel: Impact of PV Telematics, India, 2015–2022
7. Overview, India, 2015–2022
8. Automotive OES Channel: Future Big Industries, India, 2022
9. Automotive OES Channel: Key Questions this Study will Answer, India, 2015
10. Automotive OES Channel: Top Aftermarket Suppliers by Product Type, India, 2015
11. Automotive OES Channel: Top Aftermarket Distributors, India, 2015
12. Automotive OES Channel: Multi-brand Service Chain Profiles, India, 2015
13. Automotive OES Channel: LSC Percent Revenue Split by Service Type, India, 2015
14. Automotive OES Channel: Opportunities, India, 2015
15. Automotive OES Channel: myChevrolet India App, India, 2015
16. Automotive OES Channel: eCall facility with SYNC, India, 2015
17. Automotive OES Channel: Mahindra’s Strategy to Leverage Growth Opportunity, India, 2015
18. Automotive OES Channel: PVs Serviced per Service Center, India, 2015
19. Automotive OES Channel: Competitive Benchmarking of OEMs in the Aftermarket, India, 2015
20. Automotive OES Channel: Maruti-Suzuki’s Customer Convenience Strategies, India, 2015
21. Automotive OES Channel: Hyundai Care, India, 2015
22. Automotive OES Channel: Tata Motors’ IAM Strategies, India, 2015
23. Automotive OES Channel: Toyota’s Customer Convenience Strategies, India, 2015
24. Automotive OES Channel: Ford Strategies, India, 2015
25. Automotive OES Channel: eCall facility with SYNC, India, 2015
26. Automotive OES Channel: myChevrolet India App, India, 2015
27. Automotive OES Channel: Key Conclusions and Future Outlook, India, 2015–2022
28. Telematics Market: Solution Types, India, 2015
29. Telematics Market: Key Challenges, India, 2015
30. Telematics Market: Competitive Dynamics, India, 2015
31. Telematics Market: OEM Telematics Offerings and Supplier Partnerships, India, 2015


1. National GDP Growth, India, 2013–2017
2. New Vehicle Sales, India, 2013–2017
3. Automotive OES Channel: Parts Market Size at Dealer-Net Level, India, 2012–2022
4. Automotive OES Channel: Passenger Vehicle Sales, India, 2012–2022
5. Automotive OES Channel: Vehicles in Operation by Type, India, 2012–2022
6. Automotive OES Channel: Passenger Vehicles in Operation by Type, India, 2012–2022
7. Automotive OES Channel: Average Vehicle Age, India, 2015 and 2022
8. Automotive OES Channel: Warranty VIO vs. Non-warranty VIO Forecast, India, 2012–2022
9. Automotive OES Channel: Vehicles in Operation by Brand, India, 2015 and 2022
10. Automotive OES Channel: Growth Drivers, India, 2015–2022
11. Automotive OES Channel: Aftermarket Parts Revenue, India, 2015
12. Automotive OES Channel: Revenue Forecast by Distribution Channel in Total Replacement Parts Aftermarket, India, 2012–2022
13. Automotive OES Channel: Percent of Revenue by Product/Service Type, India, 2015
14. Automotive OES Channel: Percent of Revenue by Distribution Channel in Total Maintenance/Repair Market, India, 2015
15. Automotive OES Channel: Labor Rate by Service Type, India, 2015
16. Automotive OES Channel: LSC Percent Revenue Break-up, India, 2015
17. Automotive OES Channel: Parts and Service Revenue Forecast, India, 2012–2022
18. Automotive OES Channel: Key Challenges, India, 2015
19. Automotive OES Channel: OEM Positioning by PVs Serviced per Service Center, India, 2015
20. Automotive OES Channel: Parts Revenue Potential of OEMs, India, 2015
21. Telematics Market: Telematics Installed Base, India, 2015 and 2022
22. Telematics Market: Telematics Installed Base, India, 2015



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