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Strategic Analysis of the North American Automotive OES Channel
Strategic Analysis of the North American Automotive OES Channel
In-vehicle Technologies and Multibrand Strategies Yield Opportunities
RELEASE DATE
30-Sep-2015
30-Sep-2015
REGION
North America
North America
Deliverable Type
Market Research
Market Research
Research Code: NF2C-01-00-00-00
SKU: AU00993-NA-MR_15494
$4,950.00
In stock
SKU
AU00993-NA-MR_15494
This research service offers a strategic analysis of the original equipment service (OES) channel of the North American automotive aftermarket. This channel is made up of franchised automobile dealerships offering parts and service to consumers, in competition with independent garages and distributors. The study includes revenue forecasts and analyzes opportunities specific to the OES channel, including telematics and private-labeling. Consumer insights are offered through the inclusion of customer research. Also, research includes profiles of major dealership groups and analysis of their strategic approaches to increasing parts and service revenue. The study period is 2011 to 2021 using a base year of 2014. Major conclusions are presented.
Top Five Predictions for the OES Channel
Key Highlights, North America, 2014
Top Level Solution Trends (North America), 2014
OES Competitive Positioning in the Minor Maintenance Market
Impact of New Technologies on the OES Channel: Current to 2025
OEM Benchmarking on Future of Service & Parts Retailing, 2014
Best Practices Implemented by OEMs
Consumer Attitudes Toward Maintenance and Repair Through the OES Channe
Research Scope & Definitions
Key OEM, OES, and IAM Groups
Research Aims and Objectives
Research Background
Research Methodology
Light Vehicles in Operation
Average Vehicle Age (Trends)
Vehicles in Operation by Brand (United States)
Average Annual Use Trends (United States)
Top Trends, North America, 2014
Impact of Connectivity, North America, 2014–2021
Challenges in Terms of Current Solutions
In-vehicle Telematics Service, North America, 2014
Convergence Strategy—Digital Retailing
OES Future Growth Outlook, North America, 2014–2021
Conclusions on Digitization / Connectivity
Automotive OES Channel
Manufacturer-level Aftermarket Parts Revenues
Private Label Opportunity for Parts in the IAM
OEMs’ Competitive Strategies to Private Labels, North America, 2014
Automotive OES Channel: Service/Repair Analysis
Revenue Shares for Minor Maintenance Services Indicative of Channel Position in Total Service Market
Average Service Pricing by Channel in Minor Maintenance Market
Aftermarket Service Centres by Type
Automotive OES Channel: Parts and Service Market Size and Forecast
Average Technician and Bay Count by Aftermarket Repair Location
Usage of In-vehicle Telematics—Top 3 Market Highlights, North America, 2014
Collision Industry Declines to Restrain OES Channel Revenues
5 Key Opportunities for the OES Channel in Future
OES: Aftermarket Retail Activity Opportunity Area Examples
Case Study
OES Channel Scenario Analysis
OEMs’ Aftersales Management through Connected Car Foundations— Counter Measures for Lost Opportunities
Installed Base for Automated Service Devices Growth Forecast
Vehicle Service Contract (VSC) Business Models
Automotive OES Channel: Impact Analysis of Upcoming Technologies on OES, North America, 2014
Maintenance and Repair Opportunities in Hybrids and Electric Vehicles, North America, 2014
Consumer Behaviour Trends by Category
Top 10 Reasons for Selecting the OES Channel for Minor Maintenance
Top 10 Reasons for Switching from OES Channel for Minor Maintenance
Critical Factors that Influence Consumer Migration to the OES Channel for Minor Scheduled Maintenance
Service Channels for Vehicle Service
Overall Satisfaction and Future Intentions with Recent Vehicle Service
The OES Channel Faces Close Competition for “Other” Maintenance Work
Dealership Locations and Vehicle Population by OEM
Parts and Service Revenue as Percentage of Total OEM
Competitive Benchmarking of OEMs in Aftermarket, North America, 2014
Overview
General Motors Customer Care & Aftersales (GMCCA): Profile
In-vehicle Telematics Service—OnStar
GM’s Prognostic/In-vehicle Sales Capabilities
Overview
Ford Customer Service Division (FCSD): Profile
Ford Motor Aftersales Management
Ford Motor: In-vehicle Telematics Service—SYNC, MyFordTouch
Ford Motor’s eRetailing Strategy
Overview
Mopar Parts: Profile
Fiat-Chrysler: In-vehicle Telematics Service—Uconnect
Overview
Toyota Motor Sales, USA: Profile
Toyota Motor: In-vehicle Telematics Service—Safety Connect
Overview
VW Group Parts Sales Operations: Profile
Aftersales Management—Counter Measures for Lost Opportunities
Volkswagen Group: In-vehicle Telematics Service—Car-Net
Key Conclusions and Findings
The Last Word—3 Big Predictions
Legal Disclaimer
Market Engineering Methodology
Table of Acronyms Used
Learn More—Next Steps
Planned 2015 Research
List of Figures- 1. Automotive OES Channel: Distribution Channel Revenue Forecast in Total Aftermarket Replacement Parts, North America, 2011–2021
- 2. Automotive OES Channel: Manufacturer-level Replacement Parts Revenues by Category in Total Aftermarket, North America, 2014–2021
- 3. Automotive OES Channel: Average Minor Maintenance Service Pricing, All Channels, North America, 2014
- 4. Automotive OES Channel: Aftermarket Service Centers by Type, United States, 2011–2021
- 5. Automotive OES Channel: Average Technician and Bay Count by Aftermarket Repair Location, North America, 2014
- 6. Percentage of Dealer Revenue from Parts and Service, North America, 2011–2021
List of Charts- 1. Automotive OES Channel: Market Share by Aftermarket Distribution Channel, North America, 2014 and 2021
- 2. Automotive OES Channel: Light Vehicles in Operation by Country, North America, 2011–2021
- 3. Automotive OES Channel: Light Vehicles in Operation by Type, United States, 2011–2021
- 4. Automotive OES Channel: Vehicles in Operation by Model Year, United States, 2011–2021
- 5. Automotive OES Channel: Average Vehicle Age, North America, 2011–2021
- 6. Automotive OES Channel: Vehicles in Operation by Age, North America, 2014
- 7. Automotive OES Channel: Vehicles in Operation by Brand, United States, 2014
- 8. Automotive OES Channel: Average Annual Use, United States, 2011–2021
- 9. Automotive OES Channel: Distribution Channel Revenue Forecast in Total Aftermarket Replacement Parts, North America, 2011–2021
- 10. Automotive OES Channel: CAGRs by Category in the Total Aftermarket, North America, 2014–2021
- 11. Automotive OES Channel: Manufacturer-level Aftermarket Parts Revenues, North America, 2014
- 12. Automotive OES Channel: Private Label Part Sales as Percentage of Total Aftermarket Sales, North America, 2014–2021
- 13. Automotive OES Channel: Percent of Revenue by Product/Service Type, North America, 2014
- 14. Automotive OES Channel: Percent of Revenue by Distribution Channel in Total Maintenance/Repair Market, North America, 2014
- 15. Automotive OES Channel: Market Shares by Channel in Minor Maintenance Market, North America, 2014
- 16. Automotive OES Channel: Average Service Pricing by Channel in Minor Maintenance Market, North America, 2014
- 17. Automotive OES Channel: Parts and Service Revenue Forecast, North America, 2008–2021
- 18. Automotive OES Channel: Total Technician and Bay Count by Aftermarket Repair Location, North America, 2014
- 19. Automotive OES Channel: Collision Aftermarket Revenue Forecast, North America, 2011–2021
- 20. Automotive OES Channel: Collision Aftermarket Part Source, North America, 2014
- 21. Automotive OES Channel: Installed Base for Automated Service Devices Growth Forecast, North America, 2007–2021
- 22. Automotive OES Channel: Vehicle Service Contract Provider Market Share, United States, 2014
- 23. Automotive OES Channel: Top Ten Reasons for Having Vehicle Serviced at your Vehicle Dealership (OES), US, 2014
- 24. Automotive OES Channel: Reasons for Switching from Dealership (OES) for Minor Maintenance Percent Strongly/Somewhat Agree, US, 2014
- 25. Automotive OES Channel: Vehicle Taken to Dealership (OES) for Minor Scheduled Maintenance, (US) 2014
- 26. Automotive OES Channel: Reasons to Try Dealership (OES) Again for Minor Scheduled Maintenance, (US) 2014
- 27. Automotive OES Channel: Aftermarket Service Channels for Vehicle Service, United States, 2014
- 28. Overall Satisfaction with Recent Vehicle Service and Future Intentions—Percent Very or Somewhat Satisfied/Likely, United States, 2014
- 29. Automotive OES Channel: Aftermarket Locations for Other Maintenance Work, (US) 2014
- 30. Automotive OES Channel: Dealerships and Vehicles in Operation by OEM, North America, 2014
- 31. Automotive OES Channel: Parts and Service Revenue as Percentage of Total by OEM, North America, 2014
- 32. Automotive OES Channel: Ford Parts Revenue Percent by Aftermarket Channel, North America, 2014
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This research service offers a strategic analysis of the original equipment service (OES) channel of the North American automotive aftermarket. This channel is made up of franchised automobile dealerships offering parts and service to consumers, in competition with independent garages and distributors. The study includes revenue forecasts and analyzes opportunities specific to the OES channel, including telematics and private-labeling. Consumer insights are offered through the inclusion of customer research. Also, research includes profiles of major dealership groups and analysis of their strategic approaches to increasing parts and service revenue. The study period is 2011 to 2021 using a base year of 2014. Major conclusions are presented.
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Table of Contents | | Executive Summary~ || Top Five Predictions for the OES Channel~ || Key Highlights, North America, 2014~ || Top Level Solution Trends (North America), 2014~ || OES Competitive Positioning in the Minor Maintenance Market~ || Impact of New Technologies on the OES Channel: Current to 2025~ || OEM Benchmarking on Future of Service & Parts Retailing, 2014~ || Best Practices Implemented by OEMs~ || Consumer Attitudes Toward Maintenance and Repair Through the OES Channe~ | Research Scope, Definitions, and Segmentation~ || Research Scope & Definitions~ ||| Base Year~ ||| Study Period~ ||| Forecast Period~ ||| Vehicle Type~ ||| Geographical Scope~ || Key OEM, OES, and IAM Groups~ | Research Objectives, Background, and Methodology~ || Research Aims and Objectives~ || Research Background~ || Research Methodology~ | Automotive OES Channel Demand Analysis~ || Light Vehicles in Operation ~ ||| by Country (Trends)~ ||| by Type (Trends)~ ||| by Model Year (Trends)~ || Average Vehicle Age (Trends)~ || Vehicles in Operation by Brand (United States)~ || Average Annual Use Trends (United States)~ || Top Trends, North America, 2014~ | Impact of Digitization/Connectivity on OES Channel~ || Impact of Connectivity, North America, 2014–2021~ || Challenges in Terms of Current Solutions~ || In-vehicle Telematics Service, North America, 2014~ || Convergence Strategy—Digital Retailing~ || OES Future Growth Outlook, North America, 2014–2021~ || Conclusions on Digitization / Connectivity~ | Parts Analysis~ || Automotive OES Channel~ ||| Manufacturer-level Market Size by Channel for Replacement Parts~ ||| Parts Revenue by Distribution Channel at the Manufacturer Level~ ||| Manufacturer-level Replacement Parts Revenues in the Total Aftermarket~ ||| CAGRs of High Growth Categories in the Aftermarket~ || Manufacturer-level Aftermarket Parts Revenues~ || Private Label Opportunity for Parts in the IAM~ || OEMs’ Competitive Strategies to Private Labels, North America, 2014~ | Service Analysis~ || Automotive OES Channel: Service/Repair Analysis~ || Revenue Shares for Minor Maintenance Services Indicative of Channel Position in Total Service Market~ || Average Service Pricing by Channel in Minor Maintenance Market~ || Aftermarket Service Centres by Type~ | OES Channel Analysis~ || Automotive OES Channel: Parts and Service Market Size and Forecast~ || Average Technician and Bay Count by Aftermarket Repair Location~ || Usage of In-vehicle Telematics—Top 3 Market Highlights, North America, 2014~ || Collision Industry Declines to Restrain OES Channel Revenues~ | OES Channel Opportunity Analysis with Case Studies and Scenario Analysis~ || 5 Key Opportunities for the OES Channel in Future~ || OES: Aftermarket Retail Activity Opportunity Area Examples~ || Case Study~ ||| OEM to Marketplace—BMW eBay Direct~ |||| Advantage BMW~ |||| Advantage eBay~ |||| Key Highlights~ ||| GM’s Use of Technology in Service Strategy~ |||| General Motors - Service Workbench~ |||| Advantages of Using Technology in Vehicle Servicing~ || OES Channel Scenario Analysis~ ||| Present (2014)~ ||| Future (2025)~ || OEMs’ Aftersales Management through Connected Car Foundations— Counter Measures for Lost Opportunities~ || Installed Base for Automated Service Devices Growth Forecast~ || Vehicle Service Contract (VSC) Business Models~ || Automotive OES Channel: Impact Analysis of Upcoming Technologies on OES, North America, 2014~ || Maintenance and Repair Opportunities in Hybrids and Electric Vehicles, North America, 2014~ | Consumer Attitudes toward Maintenance and Repair through the OES Channel~ || Consumer Behaviour Trends by Category~ || Top 10 Reasons for Selecting the OES Channel for Minor Maintenance~ || Top 10 Reasons for Switching from OES Channel for Minor Maintenance~ || Critical Factors that Influence Consumer Migration to the OES Channel for Minor Scheduled Maintenance~ || Service Channels for Vehicle Service~ || Overall Satisfaction and Future Intentions with Recent Vehicle Service~ || The OES Channel Faces Close Competition for “Other” Maintenance Work~ | OEM Benchmarking in the Aftermarket~ || Dealership Locations and Vehicle Population by OEM~ || Parts and Service Revenue as Percentage of Total OEM~ || Competitive Benchmarking of OEMs in Aftermarket, North America, 2014~ | OEM Profiles—GENERAL MOTORS~ || Overview~ || General Motors Customer Care & Aftersales (GMCCA): Profile~ || In-vehicle Telematics Service—OnStar~ || GM’s Prognostic/In-vehicle Sales Capabilities~ ||| Prognostics~ ||| In-vehicle Sales~ ||| User-based Insurance~ | FORD MOTOR PROFILE~ || Overview~ || Ford Customer Service Division (FCSD): Profile~ || Ford Motor Aftersales Management~ || Ford Motor: In-vehicle Telematics Service—SYNC, MyFordTouch~ || Ford Motor’s eRetailing Strategy~ ||| Company Overview~ ||| Online Growth Strategy~ | FIAT-CHRYSLER PROFILE~ || Overview~ || Mopar Parts: Profile~ || Fiat-Chrysler: In-vehicle Telematics Service—Uconnect~ | TOYOTA MOTOR PROFILE~ || Overview~ || Toyota Motor Sales, USA: Profile~ || Toyota Motor: In-vehicle Telematics Service—Safety Connect~ | VOLKSWAGEN GROUP PROFILE~ || Overview~ || VW Group Parts Sales Operations: Profile~ || Aftersales Management—Counter Measures for Lost Opportunities~ || Volkswagen Group: In-vehicle Telematics Service—Car-Net~ | Conclusions and Future Outlook~ || Key Conclusions and Findings~ || The Last Word—3 Big Predictions~ || Legal Disclaimer~ | Appendix~ || Market Engineering Methodology~ || Table of Acronyms Used~ || Learn More—Next Steps~ || Planned 2015 Research~ |
| List of Charts and Figures | 1. Automotive OES Channel: Distribution Channel Revenue Forecast in Total Aftermarket Replacement Parts, North America, 2011–2021~ 2. Automotive OES Channel: Manufacturer-level Replacement Parts Revenues by Category in Total Aftermarket, North America, 2014–2021~ 3. Automotive OES Channel: Average Minor Maintenance Service Pricing, All Channels, North America, 2014~ 4. Automotive OES Channel: Aftermarket Service Centers by Type, United States, 2011–2021~ 5. Automotive OES Channel: Average Technician and Bay Count by Aftermarket Repair Location, North America, 2014~ 6. Percentage of Dealer Revenue from Parts and Service, North America, 2011–2021~| 1. Automotive OES Channel: Market Share by Aftermarket Distribution Channel, North America, 2014 and 2021~ 2. Automotive OES Channel: Light Vehicles in Operation by Country, North America, 2011–2021~ 3. Automotive OES Channel: Light Vehicles in Operation by Type, United States, 2011–2021~ 4. Automotive OES Channel: Vehicles in Operation by Model Year, United States, 2011–2021~ 5. Automotive OES Channel: Average Vehicle Age, North America, 2011–2021~ 6. Automotive OES Channel: Vehicles in Operation by Age, North America, 2014~ 7. Automotive OES Channel: Vehicles in Operation by Brand, United States, 2014~ 8. Automotive OES Channel: Average Annual Use, United States, 2011–2021~ 9. Automotive OES Channel: Distribution Channel Revenue Forecast in Total Aftermarket Replacement Parts, North America, 2011–2021~ 10. Automotive OES Channel: CAGRs by Category in the Total Aftermarket, North America, 2014–2021~ 11. Automotive OES Channel: Manufacturer-level Aftermarket Parts Revenues, North America, 2014~ 12. Automotive OES Channel: Private Label Part Sales as Percentage of Total Aftermarket Sales, North America, 2014–2021~ 13. Automotive OES Channel: Percent of Revenue by Product/Service Type, North America, 2014~ 14. Automotive OES Channel: Percent of Revenue by Distribution Channel in Total Maintenance/Repair Market, North America, 2014~ 15. Automotive OES Channel: Market Shares by Channel in Minor Maintenance Market, North America, 2014~ 16. Automotive OES Channel: Average Service Pricing by Channel in Minor Maintenance Market, North America, 2014~ 17. Automotive OES Channel: Parts and Service Revenue Forecast, North America, 2008–2021~ 18. Automotive OES Channel: Total Technician and Bay Count by Aftermarket Repair Location, North America, 2014~ 19. Automotive OES Channel: Collision Aftermarket Revenue Forecast, North America, 2011–2021~ 20. Automotive OES Channel: Collision Aftermarket Part Source, North America, 2014~ 21. Automotive OES Channel: Installed Base for Automated Service Devices Growth Forecast, North America, 2007–2021~ 22. Automotive OES Channel: Vehicle Service Contract Provider Market Share, United States, 2014~ 23. Automotive OES Channel: Top Ten Reasons for Having Vehicle Serviced at your Vehicle Dealership (OES), US, 2014~ 24. Automotive OES Channel: Reasons for Switching from Dealership (OES) for Minor Maintenance Percent Strongly/Somewhat Agree, US, 2014 ~ 25. Automotive OES Channel: Vehicle Taken to Dealership (OES) for Minor Scheduled Maintenance, (US) 2014~ 26. Automotive OES Channel: Reasons to Try Dealership (OES) Again for Minor Scheduled Maintenance, (US) 2014~ 27. Automotive OES Channel: Aftermarket Service Channels for Vehicle Service, United States, 2014~ 28. Overall Satisfaction with Recent Vehicle Service and Future Intentions—Percent Very or Somewhat Satisfied/Likely, United States, 2014~ 29. Automotive OES Channel: Aftermarket Locations for Other Maintenance Work, (US) 2014~ 30. Automotive OES Channel: Dealerships and Vehicles in Operation by OEM, North America, 2014~ 31. Automotive OES Channel: Parts and Service Revenue as Percentage of Total by OEM, North America, 2014~ 32. Automotive OES Channel: Ford Parts Revenue Percent by Aftermarket Channel, North America, 2014~ |
| Author | Avijit Ghosh |
| Industries | Automotive |
| WIP Number | NF2C-01-00-00-00 |
| Is Prebook | No |