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Strategic Analysis of the North American Automotive OES Channel
In-vehicle Technologies and Multibrand Strategies Yield Opportunities
30-Sep-2015
North America
Market Research
NF2C-01-00-00-00
AU00993-NA-MR_15494
This research service offers a strategic analysis of the original equipment service (OES) channel of the North American automotive aftermarket. This channel is made up of franchised automobile dealerships offering parts and service to consumers, in competition with independent garages and distributors. The study includes revenue forecasts and analyzes opportunities specific to the OES channel, including telematics and private-labeling. Consumer insights are offered through the inclusion of customer research. Also, research includes profiles of major dealership groups and analysis of their strategic approaches to increasing parts and service revenue. The study period is 2011 to 2021 using a base year of 2014. Major conclusions are presented.
Top Five Predictions for the OES Channel
Key Highlights, North America, 2014
Top Level Solution Trends (North America), 2014
OES Competitive Positioning in the Minor Maintenance Market
Impact of New Technologies on the OES Channel: Current to 2025
OEM Benchmarking on Future of Service & Parts Retailing, 2014
Best Practices Implemented by OEMs
Consumer Attitudes Toward Maintenance and Repair Through the OES Channe
Research Scope & Definitions
Key OEM, OES, and IAM Groups
Research Aims and Objectives
Research Background
Research Methodology
Light Vehicles in Operation
Average Vehicle Age (Trends)
Vehicles in Operation by Brand (United States)
Average Annual Use Trends (United States)
Top Trends, North America, 2014
Impact of Connectivity, North America, 2014–2021
Challenges in Terms of Current Solutions
In-vehicle Telematics Service, North America, 2014
Convergence Strategy—Digital Retailing
OES Future Growth Outlook, North America, 2014–2021
Conclusions on Digitization / Connectivity
Automotive OES Channel
Manufacturer-level Aftermarket Parts Revenues
Private Label Opportunity for Parts in the IAM
OEMs’ Competitive Strategies to Private Labels, North America, 2014
Automotive OES Channel: Service/Repair Analysis
Revenue Shares for Minor Maintenance Services Indicative of Channel Position in Total Service Market
Average Service Pricing by Channel in Minor Maintenance Market
Aftermarket Service Centres by Type
Automotive OES Channel: Parts and Service Market Size and Forecast
Average Technician and Bay Count by Aftermarket Repair Location
Usage of In-vehicle Telematics—Top 3 Market Highlights, North America, 2014
Collision Industry Declines to Restrain OES Channel Revenues
5 Key Opportunities for the OES Channel in Future
OES: Aftermarket Retail Activity Opportunity Area Examples
Case Study
OES Channel Scenario Analysis
OEMs’ Aftersales Management through Connected Car Foundations— Counter Measures for Lost Opportunities
Installed Base for Automated Service Devices Growth Forecast
Vehicle Service Contract (VSC) Business Models
Automotive OES Channel: Impact Analysis of Upcoming Technologies on OES, North America, 2014
Maintenance and Repair Opportunities in Hybrids and Electric Vehicles, North America, 2014
Consumer Behaviour Trends by Category
Top 10 Reasons for Selecting the OES Channel for Minor Maintenance
Top 10 Reasons for Switching from OES Channel for Minor Maintenance
Critical Factors that Influence Consumer Migration to the OES Channel for Minor Scheduled Maintenance
Service Channels for Vehicle Service
Overall Satisfaction and Future Intentions with Recent Vehicle Service
The OES Channel Faces Close Competition for “Other” Maintenance Work
Dealership Locations and Vehicle Population by OEM
Parts and Service Revenue as Percentage of Total OEM
Competitive Benchmarking of OEMs in Aftermarket, North America, 2014
Overview
General Motors Customer Care & Aftersales (GMCCA): Profile
In-vehicle Telematics Service—OnStar
GM’s Prognostic/In-vehicle Sales Capabilities
Overview
Ford Customer Service Division (FCSD): Profile
Ford Motor Aftersales Management
Ford Motor: In-vehicle Telematics Service—SYNC, MyFordTouch
Ford Motor’s eRetailing Strategy
Overview
Mopar Parts: Profile
Fiat-Chrysler: In-vehicle Telematics Service—Uconnect
Overview
Toyota Motor Sales, USA: Profile
Toyota Motor: In-vehicle Telematics Service—Safety Connect
Overview
VW Group Parts Sales Operations: Profile
Aftersales Management—Counter Measures for Lost Opportunities
Volkswagen Group: In-vehicle Telematics Service—Car-Net
Key Conclusions and Findings
The Last Word—3 Big Predictions
Legal Disclaimer
Market Engineering Methodology
Table of Acronyms Used
Learn More—Next Steps
Planned 2015 Research
List of Figures
- 1. Automotive OES Channel: Distribution Channel Revenue Forecast in Total Aftermarket Replacement Parts, North America, 2011–2021
- 2. Automotive OES Channel: Manufacturer-level Replacement Parts Revenues by Category in Total Aftermarket, North America, 2014–2021
- 3. Automotive OES Channel: Average Minor Maintenance Service Pricing, All Channels, North America, 2014
- 4. Automotive OES Channel: Aftermarket Service Centers by Type, United States, 2011–2021
- 5. Automotive OES Channel: Average Technician and Bay Count by Aftermarket Repair Location, North America, 2014
- 6. Percentage of Dealer Revenue from Parts and Service, North America, 2011–2021
List of Charts
- 1. Automotive OES Channel: Market Share by Aftermarket Distribution Channel, North America, 2014 and 2021
- 2. Automotive OES Channel: Light Vehicles in Operation by Country, North America, 2011–2021
- 3. Automotive OES Channel: Light Vehicles in Operation by Type, United States, 2011–2021
- 4. Automotive OES Channel: Vehicles in Operation by Model Year, United States, 2011–2021
- 5. Automotive OES Channel: Average Vehicle Age, North America, 2011–2021
- 6. Automotive OES Channel: Vehicles in Operation by Age, North America, 2014
- 7. Automotive OES Channel: Vehicles in Operation by Brand, United States, 2014
- 8. Automotive OES Channel: Average Annual Use, United States, 2011–2021
- 9. Automotive OES Channel: Distribution Channel Revenue Forecast in Total Aftermarket Replacement Parts, North America, 2011–2021
- 10. Automotive OES Channel: CAGRs by Category in the Total Aftermarket, North America, 2014–2021
- 11. Automotive OES Channel: Manufacturer-level Aftermarket Parts Revenues, North America, 2014
- 12. Automotive OES Channel: Private Label Part Sales as Percentage of Total Aftermarket Sales, North America, 2014–2021
- 13. Automotive OES Channel: Percent of Revenue by Product/Service Type, North America, 2014
- 14. Automotive OES Channel: Percent of Revenue by Distribution Channel in Total Maintenance/Repair Market, North America, 2014
- 15. Automotive OES Channel: Market Shares by Channel in Minor Maintenance Market, North America, 2014
- 16. Automotive OES Channel: Average Service Pricing by Channel in Minor Maintenance Market, North America, 2014
- 17. Automotive OES Channel: Parts and Service Revenue Forecast, North America, 2008–2021
- 18. Automotive OES Channel: Total Technician and Bay Count by Aftermarket Repair Location, North America, 2014
- 19. Automotive OES Channel: Collision Aftermarket Revenue Forecast, North America, 2011–2021
- 20. Automotive OES Channel: Collision Aftermarket Part Source, North America, 2014
- 21. Automotive OES Channel: Installed Base for Automated Service Devices Growth Forecast, North America, 2007–2021
- 22. Automotive OES Channel: Vehicle Service Contract Provider Market Share, United States, 2014
- 23. Automotive OES Channel: Top Ten Reasons for Having Vehicle Serviced at your Vehicle Dealership (OES), US, 2014
- 24. Automotive OES Channel: Reasons for Switching from Dealership (OES) for Minor Maintenance Percent Strongly/Somewhat Agree, US, 2014
- 25. Automotive OES Channel: Vehicle Taken to Dealership (OES) for Minor Scheduled Maintenance, (US) 2014
- 26. Automotive OES Channel: Reasons to Try Dealership (OES) Again for Minor Scheduled Maintenance, (US) 2014
- 27. Automotive OES Channel: Aftermarket Service Channels for Vehicle Service, United States, 2014
- 28. Overall Satisfaction with Recent Vehicle Service and Future Intentions—Percent Very or Somewhat Satisfied/Likely, United States, 2014
- 29. Automotive OES Channel: Aftermarket Locations for Other Maintenance Work, (US) 2014
- 30. Automotive OES Channel: Dealerships and Vehicles in Operation by OEM, North America, 2014
- 31. Automotive OES Channel: Parts and Service Revenue as Percentage of Total by OEM, North America, 2014
- 32. Automotive OES Channel: Ford Parts Revenue Percent by Aftermarket Channel, North America, 2014
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