Strategic Analysis of the North American Automotive OES Channel

In-vehicle Technologies and Multibrand Strategies Yield Opportunities

USD 4,950

* Required Fields

USD 4,950

PAY BY INVOICE

Be the first to review this product

This research service offers a strategic analysis of the original equipment service (OES) channel of the North American automotive aftermarket. This channel is made up of franchised automobile dealerships offering parts and service to consumers, in competition with independent garages and distributors. The study includes revenue forecasts and analyzes opportunities specific to the OES channel, including telematics and private-labeling. Consumer insights are offered through the inclusion of customer research. Also, research includes profiles of major dealership groups and analysis of their strategic approaches to increasing parts and service revenue. The study period is 2011 to 2021 using a base year of 2014. Major conclusions are presented.

Table of Contents

1. Executive Summary
Top Five Predictions for the OES Channel
Key Highlights, North America, 2014
Top Level Solution Trends (North America), 2014
OES Competitive Positioning in the Minor Maintenance Market
Impact of New Technologies on the OES Channel: Current to 2025
OEM Benchmarking on Future of Service & Parts Retailing, 2014
Best Practices Implemented by OEMs
Consumer Attitudes Toward Maintenance and Repair Through the OES Channe
2. Research Scope, Definitions, and Segmentation
Research Scope & Definitions
Base Year
Study Period
Forecast Period
Vehicle Type
Geographical Scope
Key OEM, OES, and IAM Groups
3. Research Objectives, Background, and Methodology
Research Aims and Objectives
Research Background
Research Methodology
4. Automotive OES Channel Demand Analysis
Light Vehicles in Operation
by Country (Trends)
by Type (Trends)
by Model Year (Trends)
Average Vehicle Age (Trends)
Vehicles in Operation by Brand (United States)
Average Annual Use Trends (United States)
Top Trends, North America, 2014
5. Impact of Digitization/Connectivity on OES Channel
Impact of Connectivity, North America, 2014–2021
Challenges in Terms of Current Solutions
In-vehicle Telematics Service, North America, 2014
Convergence Strategy—Digital Retailing
OES Future Growth Outlook, North America, 2014–2021
Conclusions on Digitization / Connectivity
6. Parts Analysis
Automotive OES Channel
Manufacturer-level Market Size by Channel for Replacement Parts
Parts Revenue by Distribution Channel at the Manufacturer Level
Manufacturer-level Replacement Parts Revenues in the Total Aftermarket
CAGRs of High Growth Categories in the Aftermarket
Manufacturer-level Aftermarket Parts Revenues
Private Label Opportunity for Parts in the IAM
OEMs’ Competitive Strategies to Private Labels, North America, 2014
7. Service Analysis
Automotive OES Channel: Service/Repair Analysis
Revenue Shares for Minor Maintenance Services Indicative of Channel Position in Total Service Market
Average Service Pricing by Channel in Minor Maintenance Market
Aftermarket Service Centres by Type
8. OES Channel Analysis
Automotive OES Channel: Parts and Service Market Size and Forecast
Average Technician and Bay Count by Aftermarket Repair Location
Usage of In-vehicle Telematics—Top 3 Market Highlights, North America, 2014
Collision Industry Declines to Restrain OES Channel Revenues
9. OES Channel Opportunity Analysis with Case Studies and Scenario Analysis
5 Key Opportunities for the OES Channel in Future
OES: Aftermarket Retail Activity Opportunity Area Examples
Case Study
OEM to Marketplace—BMW eBay Direct
Advantage BMW
Advantage eBay
Key Highlights
GM’s Use of Technology in Service Strategy
General Motors - Service Workbench
Advantages of Using Technology in Vehicle Servicing
OES Channel Scenario Analysis
Present (2014)
Future (2025)
OEMs’ Aftersales Management through Connected Car Foundations— Counter Measures for Lost Opportunities
Installed Base for Automated Service Devices Growth Forecast
Vehicle Service Contract (VSC) Business Models
Automotive OES Channel: Impact Analysis of Upcoming Technologies on OES, North America, 2014
Maintenance and Repair Opportunities in Hybrids and Electric Vehicles, North America, 2014
10. Consumer Attitudes toward Maintenance and Repair through the OES Channel
Consumer Behaviour Trends by Category
Top 10 Reasons for Selecting the OES Channel for Minor Maintenance
Top 10 Reasons for Switching from OES Channel for Minor Maintenance
Critical Factors that Influence Consumer Migration to the OES Channel for Minor Scheduled Maintenance
Service Channels for Vehicle Service
Overall Satisfaction and Future Intentions with Recent Vehicle Service
The OES Channel Faces Close Competition for “Other” Maintenance Work
11. OEM Benchmarking in the Aftermarket
Dealership Locations and Vehicle Population by OEM
Parts and Service Revenue as Percentage of Total OEM
Competitive Benchmarking of OEMs in Aftermarket, North America, 2014
12. OEM Profiles—GENERAL MOTORS
Overview
General Motors Customer Care & Aftersales (GMCCA): Profile
In-vehicle Telematics Service—OnStar
GM’s Prognostic/In-vehicle Sales Capabilities
Prognostics
In-vehicle Sales
User-based Insurance
13. FORD MOTOR PROFILE
Overview
Ford Customer Service Division (FCSD): Profile
Ford Motor Aftersales Management
Ford Motor: In-vehicle Telematics Service—SYNC, MyFordTouch
Ford Motor’s eRetailing Strategy
Company Overview
Online Growth Strategy
14. FIAT-CHRYSLER PROFILE
Overview
Mopar Parts: Profile
Fiat-Chrysler: In-vehicle Telematics Service—Uconnect
15. TOYOTA MOTOR PROFILE
Overview
Toyota Motor Sales, USA: Profile
Toyota Motor: In-vehicle Telematics Service—Safety Connect
16. VOLKSWAGEN GROUP PROFILE
Overview
VW Group Parts Sales Operations: Profile
Aftersales Management—Counter Measures for Lost Opportunities
Volkswagen Group: In-vehicle Telematics Service—Car-Net
17. Conclusions and Future Outlook
Key Conclusions and Findings
The Last Word—3 Big Predictions
Legal Disclaimer
18. Appendix
Market Engineering Methodology
Table of Acronyms Used
Learn More—Next Steps
Planned 2015 Research


List of Figures & Charts

1. Automotive OES Channel: Distribution Channel Revenue Forecast in Total Aftermarket Replacement Parts, North America, 2011–2021
2. Automotive OES Channel: Manufacturer-level Replacement Parts Revenues by Category in Total Aftermarket, North America, 2014–2021
3. Automotive OES Channel: Average Minor Maintenance Service Pricing, All Channels, North America, 2014
4. Automotive OES Channel: Aftermarket Service Centers by Type, United States, 2011–2021
5. Automotive OES Channel: Average Technician and Bay Count by Aftermarket Repair Location, North America, 2014
6. Percentage of Dealer Revenue from Parts and Service, North America, 2011–2021


1. Automotive OES Channel: Market Share by Aftermarket Distribution Channel, North America, 2014 and 2021
2. Automotive OES Channel: Light Vehicles in Operation by Country, North America, 2011–2021
3. Automotive OES Channel: Light Vehicles in Operation by Type, United States, 2011–2021
4. Automotive OES Channel: Vehicles in Operation by Model Year, United States, 2011–2021
5. Automotive OES Channel: Average Vehicle Age, North America, 2011–2021
6. Automotive OES Channel: Vehicles in Operation by Age, North America, 2014
7. Automotive OES Channel: Vehicles in Operation by Brand, United States, 2014
8. Automotive OES Channel: Average Annual Use, United States, 2011–2021
9. Automotive OES Channel: Distribution Channel Revenue Forecast in Total Aftermarket Replacement Parts, North America, 2011–2021
10. Automotive OES Channel: CAGRs by Category in the Total Aftermarket, North America, 2014–2021
11. Automotive OES Channel: Manufacturer-level Aftermarket Parts Revenues, North America, 2014
12. Automotive OES Channel: Private Label Part Sales as Percentage of Total Aftermarket Sales, North America, 2014–2021
13. Automotive OES Channel: Percent of Revenue by Product/Service Type, North America, 2014
14. Automotive OES Channel: Percent of Revenue by Distribution Channel in Total Maintenance/Repair Market, North America, 2014
15. Automotive OES Channel: Market Shares by Channel in Minor Maintenance Market, North America, 2014
16. Automotive OES Channel: Average Service Pricing by Channel in Minor Maintenance Market, North America, 2014
17. Automotive OES Channel: Parts and Service Revenue Forecast, North America, 2008–2021
18. Automotive OES Channel: Total Technician and Bay Count by Aftermarket Repair Location, North America, 2014
19. Automotive OES Channel: Collision Aftermarket Revenue Forecast, North America, 2011–2021
20. Automotive OES Channel: Collision Aftermarket Part Source, North America, 2014
21. Automotive OES Channel: Installed Base for Automated Service Devices Growth Forecast, North America, 2007–2021
22. Automotive OES Channel: Vehicle Service Contract Provider Market Share, United States, 2014
23. Automotive OES Channel: Top Ten Reasons for Having Vehicle Serviced at your Vehicle Dealership (OES), US, 2014
24. Automotive OES Channel: Reasons for Switching from Dealership (OES) for Minor Maintenance Percent Strongly/Somewhat Agree, US, 2014
25. Automotive OES Channel: Vehicle Taken to Dealership (OES) for Minor Scheduled Maintenance, (US) 2014
26. Automotive OES Channel: Reasons to Try Dealership (OES) Again for Minor Scheduled Maintenance, (US) 2014
27. Automotive OES Channel: Aftermarket Service Channels for Vehicle Service, United States, 2014
28. Overall Satisfaction with Recent Vehicle Service and Future Intentions—Percent Very or Somewhat Satisfied/Likely, United States, 2014
29. Automotive OES Channel: Aftermarket Locations for Other Maintenance Work, (US) 2014
30. Automotive OES Channel: Dealerships and Vehicles in Operation by OEM, North America, 2014
31. Automotive OES Channel: Parts and Service Revenue as Percentage of Total by OEM, North America, 2014
32. Automotive OES Channel: Ford Parts Revenue Percent by Aftermarket Channel, North America, 2014



Related Research

Release Date : 28-Sep-17

Region : North America

Release Date : 25-Sep-17

Region : North America

Release Date : 18-Sep-17

Region : North America

Release Date : 18-Sep-17

Region : North America

Why Frost & Sullivan

Working with the CEO’s growth team to create a vision based on a transformation growth strategy

Creating content-based digital marketing strategies that leverage our research perspective to differentiate and “tell your story”

Tracking over 1000 emerging technologies and analyzing the impact by industry and application to reveal the companies to watch in each sector

The Frost & Sullivan team is based in our 45 global offices and have developed a powerful global understandings of how industries operate on a global level.