Strategic Overview of Chinese EV OEMs Global Retail Approach

Strategic Overview of Chinese EV OEMs Global Retail Approach

Shift Toward Localized, Digital-first Retail Channels Drive Growth Opportunities

RELEASE DATE
26-Apr-2024
REGION
North America
Deliverable Type
Market Research
Research Code: MH37-01-00-00-00
SKU: AU_2024_675
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Description

As the electric vehicle (EV) industry evolves, Chinese EV OEMs are poised to enhance their dominance globally. Geographic expansion is becoming inevitable for most established Chinese EVs and start-up OEMs as competition intensifies in China’s EV industry. This Frost & Sullivan analysis provides an overview of the global retail approaches of Chinese EV OEMs, focusing on Europe, North America, and Asia. It highlights the retail and aftersales strategies of Chinese EV players operating in diverse geographies and discusses areas of opportunities for OEMs and aftersales stakeholders. Chinese EV OEMs’ adoption of retail approaches differs between home and global segments based on their regional goals. This analysis examines the implications of these strategies on Chinese EV automakers’ growth potential. Questions This Analysis Will Answer What are the retail strategies Chinese EV OEMs adopt in different regions? What are the main trends driving industry penetration for Chinese EV OEMs? Where do the Chinese OEMs stand against competitors in their respective regions? What is the impact of Chinese EV sales growth on local automakers? How will the political and regulatory environments in the respective regions impact the growth of Chinese EVs? As part of the strategy execution evaluation of Chinese EV OEMs, the analysis also covers regional desirability, product alignment, and capability to manage industry drivers and restraints.

Author: Jagadeesh Chandran

Table of Contents

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on Chinese EV OEMs’ Global Retail Approach

Chinese EV OEMs’ Retail Strategy—Overview

Definitions

Definitions (continued)

Research Methodology

Questions This Study Will Answer

Segmentation—Sales Channels/OEM Categories/Regions

Competitive Environment

OEM Competitors by Region

Key Growth Metrics

Key Growth Metrics (continued)

Market Share of Top 5 EV OEMs by Region

Market Share of Top Chinese EV OEMs by Region

Retail Channel Adoption of Chinese EV OEMs by Region—Comparison Summary

Retail Channel Adoption of Chinese EV OEMs by Region— Comparison Summary (continued)

Retail Approach of Native Traditional OEMs vs Chinese EV OEMs—Comparison Summary

Retail Approach of Native Traditional OEMs vs Chinese EV OEMs—Comparison Summary (continued)

Retail Approach of Native Traditional OEMs vs Chinese EV OEMs—Comparison Summary (continued)

Growth Drivers

Growth Restraints

Potential Trends Impacting the Growth of Chinese EV OEMs Globally

Potential Trends Impacting the Growth of Chinese EV OEMs Globally (continued)

Chinese EV OEMs’ Innovative Vehicle Retailing Approaches

Chinese EV OEMs’ Innovative Vehicle Retailing Approaches (continued)

Key Findings—Current and Future Outlook

Chinese EV OEMs’ Global Retail Strategy—Summary

EV Sales Trend—China

Chinese EV OEMs Operating in China—An Overview

Chinese EV OEMs Operating in China—Key Highlights

Chinese EV OEMs’ Go-to-Market Approach in China

Rationale/Implications of Retail Approaches in the Domestic Market (China)

Types of Retail Models Chinese EV OEMs Adopt Globally

Aftersales Approaches of Chinese EV OEMs by Retail Models

Opportunities for Chinese EV OEMs Globally by Region

Chinese EV OEMs to Watch in Global Expansion

EV Sales Trend by OEM Origin and Category—Europe

Political Climate/Regional Regulations—Europe

Chinese EV OEMs’ Capabilities in Europe

Chinese EV OEMs’ Go-to-Market Approach—Europe

Chinese EV OEMs’ Customer Engagement Approach—Europe

Rationale/Implications of Chinese EV OEMs’ Retail Approaches—Europe

Price Analysis—Europe

Price Analysis—Europe (continued)

Price Analysis—Europe (continued)

Potential Revenue Opportunities for Aftermarket Stakeholders—Europe

Overview of Chinese EV OEMs Operating in Europe

Evaluation of Chinese EV OEMs’ Strategy Execution—Europe

Chinese EV OEMs’ Retail Impact on Local Industry Stakeholders—Europe

EV Sales Trend by OEM Origin and Category—North America (United States)

EV Sales Trend by OEM Origin and Category—North America (Canada)

EV Sales Trend by OEM Origin and Category—Asia (India)

EV Sales Trend by OEM Origin and Category—Asia (Japan)

Chinese EV OEMs’ Capabilities in North America and Asia

Political Climate/Regional Regulations—North America

Political Climate/Regional Regulations—Asia

Chinese EV OEMs’ Go-to-Market Approach—North America and Asia

Chinese EV OEMs’ Customer Engagement Approach—North America and Asia

Rationale/Implications of Chinese EV OEMs’ Retail Approaches—North America

Rationale/Implications of Chinese EV OEMs’ Retail Approaches—Asia

Price Analysis—North America and Asia

Overview of Chinese EV OEMs Operating in North America and Asia

Evaluation of Chinese EV OEMs’ Strategy Execution—North America

Evaluation of Chinese EV OEMs’ Strategy Execution—Asia (India/Japan)

Chinese EV OEMs’ Retail Impact on Local Industry Stakeholders—North America and Asia

Case Examples—Europe

Case Examples—Europe (continued)

Case Examples—North America and Asia

Case Examples—North America and Asia (continued)

Growth Opportunity 1—Ownership Choices and Service Innovation

Growth Opportunity 1—Ownership Choices and Service Innovation (continued)

Growth Opportunity 2—Localized Operations to Enhance Brand Recognition

Growth Opportunity 2—Localized Operations to Enhance Brand Recognition (continued)

Growth Opportunity 3—Data Monetization

Growth Opportunity 3—Data Monetization (continued)

Key Conclusions

Appendix—OEMs Operating by Region/Country

Best Practices Recognition

Frost Radar

Benefits and Impacts of Growth Opportunities

Next Steps

Take the Next Step

List of Exhibits

List of Exhibits (continued)

Legal Disclaimer

As the electric vehicle (EV) industry evolves, Chinese EV OEMs are poised to enhance their dominance globally. Geographic expansion is becoming inevitable for most established Chinese EVs and start-up OEMs as competition intensifies in China s EV industry. This Frost & Sullivan analysis provides an overview of the global retail approaches of Chinese EV OEMs, focusing on Europe, North America, and Asia. It highlights the retail and aftersales strategies of Chinese EV players operating in diverse geographies and discusses areas of opportunities for OEMs and aftersales stakeholders. Chinese EV OEMs adoption of retail approaches differs between home and global segments based on their regional goals. This analysis examines the implications of these strategies on Chinese EV automakers growth potential. Questions This Analysis Will Answer What are the retail strategies Chinese EV OEMs adopt in different regions? What are the main trends driving industry penetration for Chinese EV OEMs? Where do the Chinese OEMs stand against competitors in their respective regions? What is the impact of Chinese EV sales growth on local automakers? How will the political and regulatory environments in the respective regions impact the growth of Chinese EVs? As part of the strategy execution evaluation of Chinese EV OEMs, the analysis also covers regional desirability, product alignment, and capability to manage industry drivers and restraints. Author: Jagadeesh Chandran
More Information
Deliverable Type Market Research
Author Jagadeesh Chandran
Industries Automotive
No Index No
Is Prebook No
Podcast No
WIP Number MH37-01-00-00-00