Automotive Voice of Consumer: Buyer Profiles of Petrol - powered Two-wheelers in India

Consumer Demand for Urban Mobility Solutions, Affordability, and Reliability are Driving Growth

INDUSTRY
Automotive

RELEASE DATE
29-Jan-2025
REGION
South Asia, Middle East & North Africa
DELIVERABLE TYPE
Customer Research

RESEARCH CODE
PFRA-01-00-00-00
SKU
AU_2025_1270
Yes
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Voice of Consumer: Buyer Profiles of Petrol - powered Two-wheelers in India
Published on: 29-Jan-2025 | SKU: AU_2025_1270

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There is a growing demand for petrol-powered two-wheelers (P2Ws) in India to fulfill urban mobility and commuting needs. To effectively address consumer requirements and expectations, it is essential to have a clear understanding of buyer profiles and preferences regarding these vehicles. This Frost & Sullivan report aims to capture the voice of the consumer by examining behaviors, inclinations, and decision-making processes among Indian P2W users. The report particularly focuses on delivery services and bike-sharing functionalities, as they account for a significant portion of the P2W demand in India. The research utilizes both qualitative and quantitative methods to explore the reasons behind purchase decisions, usage patterns, and overall satisfaction. The report offers manufacturers, retailers, and policymakers strategic insights into forthcoming challenges such as rising operational costs and deteriorating environmental conditions. By aligning with shifting consumer needs, these strategies are expected to promote significant growth, foster strong customer loyalty, and enhance market positioning in the Indian P2W sector over time.

Research Objectives and Methodology

Decision-making Process

Decision-making Process (continued)

Purchase Process

Purchase Process (continued)

Usage Pattern

Usage Pattern (continued)

Usage Experience

Usage Experience (continued)

Consideration Factors during P2W Purchase

Key Influencing Factors and Influencers during P2W Purchase

Information Sources for P2W

Purchase Process

Opinion on P2W Price

Distance Traveled and Mileage of P2W

Road or Traffic Conditions Encountered on Regular Runs

Refueling the P2W

Satisfaction with P2W

Satisfaction Drivers for P2W

Willingness to Recommend P2W to Others

Challenges Faced in P2W Usage

Challenges Faced while using P2Ws

Key Findings from P2W Buyer Profiles in India

Strategic Recommendations for OEMs, Dealers, and Market Players

Growth Opportunities Fuel the Growth Pipeline Engine™

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

Benefits and Impacts of Growth Opportunities

Next Steps

List of Exhibits

List of Exhibits (continued)

Legal Disclaimer

List of Figures
  • Consideration Factors during Purchase, India, 2022
  • Key Influencing Factors during P2W Purchase, India, 2022
  • Information Sources about P2W, India, 2022
  • Key Purchase Influencers, India, 2022
  • Newly Purchased or Previously Owned, India, 2022
  • Point of Purchase, India, 2022
  • Payment Mode During P2W Purchase, India, 2022
  • Opinion on the Total Price Paid to Buy 2W, India, 2022
  • Road or Traffic Conditions Encountered on Regular Runs, India, 2022
  • Work-related Usage (Average Figures), India, 2022
  • Fuel Expense is Funded By, India, 2022
  • Refueling Time of P2W, India, 2022
  • Overall Satisfaction with P2W, India, 2022
  • Willingness to Recommend P2W to Others, India, 2022
  • Satisfaction Drivers for P2W, India, 2022
  • Challenges Faced in Using P2W, India, 2022
  • Factors Considered for P2W, India, 2022
  • Key Influencing Factors (Q1), India, 2022
  • Key Influencers (Q2), India, 2022
  • Information Sources for P2W (n = 79), India, 2022
  • Newly Purchased or Pre-owned P2W (Q1, n=79), India, 2022
  • Point of Purchase of P2W (Q2, n=79), India, 2022
  • Payment Mode during P2W Purchase (Q4, n=79), India, 2022
  • Opinion on the Total Price Paid to Buy P2W (n = 79), India, 2022
  • Road or Traffic Conditions Encountered on Regular Runs, India, 2022
  • Refuelling Time of P2W, India, 2022
  • Fuel Expense, India, 2022
  • Overall Satisfaction with P2W, India, 2022
  • Satisfaction at Attributes, India, 2022
  • Willingness to Recommend P2W to Others, India, 2022
  • Challenges Faced in Using P2W, India, 2022
  • Challenges Faced while using P2W (Spontaneous Responses), India, 2022

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There is a growing demand for petrol-powered two-wheelers (P2Ws) in India to fulfill urban mobility and commuting needs. To effectively address consumer requirements and expectations, it is essential to have a clear understanding of buyer profiles and preferences regarding these vehicles. This Frost & Sullivan report aims to capture the voice of the consumer by examining behaviors, inclinations, and decision-making processes among Indian P2W users. The report particularly focuses on delivery services and bike-sharing functionalities, as they account for a significant portion of the P2W demand in India. The research utilizes both qualitative and quantitative methods to explore the reasons behind purchase decisions, usage patterns, and overall satisfaction. The report offers manufacturers, retailers, and policymakers strategic insights into forthcoming challenges such as rising operational costs and deteriorating environmental conditions. By aligning with shifting consumer needs, these strategies are expected to promote significant growth, foster strong customer loyalty, and enhance market positioning in the Indian P2W sector over time.
More Information
Deliverable Type Customer Research
Author Shivam Dode
Industries Automotive
No Index No
Is Prebook No
Keyword 1 Two-Wheeler Market
Keyword 2 Indian Consumers
Keyword 3 Consumer Preferences
List of Charts and Figures Consideration Factors during Purchase, India, 2022~ Key Influencing Factors during P2W Purchase, India, 2022~ Information Sources about P2W, India, 2022~ Key Purchase Influencers, India, 2022~ Newly Purchased or Previously Owned, India, 2022~ Point of Purchase, India, 2022~ Payment Mode During P2W Purchase, India, 2022~ Opinion on the Total Price Paid to Buy 2W, India, 2022~ Road or Traffic Conditions Encountered on Regular Runs, India, 2022~ Work-related Usage (Average Figures), India, 2022~ Fuel Expense is Funded By, India, 2022~ Refueling Time of P2W, India, 2022~ Overall Satisfaction with P2W, India, 2022~ Willingness to Recommend P2W to Others, India, 2022~ Satisfaction Drivers for P2W, India, 2022~ Challenges Faced in Using P2W, India, 2022~ Factors Considered for P2W, India, 2022~ Key Influencing Factors (Q1), India, 2022~ Key Influencers (Q2), India, 2022~ Information Sources for P2W (n = 79), India, 2022~ Newly Purchased or Pre-owned P2W (Q1, n=79), India, 2022~ Point of Purchase of P2W (Q2, n=79), India, 2022~ Payment Mode during P2W Purchase (Q4, n=79), India, 2022~ Opinion on the Total Price Paid to Buy P2W (n = 79), India, 2022~ Road or Traffic Conditions Encountered on Regular Runs, India, 2022~ Refuelling Time of P2W, India, 2022~ Fuel Expense, India, 2022~ Overall Satisfaction with P2W, India, 2022~ Satisfaction at Attributes, India, 2022~ Willingness to Recommend P2W to Others, India, 2022~ Challenges Faced in Using P2W, India, 2022~ Challenges Faced while using P2W (Spontaneous Responses), India, 2022~
Podcast No
WIP Number PFRA-01-00-00-00

Voice of Consumer: Buyer Profiles of Petrol - powered Two-wheelers in India

$4,950.00
In stock
SKU
AU_2025_1270