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Analysis of ADAS Features in the Latin American (LATAM) Passenger Vehicle (PV) Market
The Introduction of Advanced Driving Assistive Systems (ADAS) is becoming Imperative Across Various Mid-size Segments in LATAM Markets
12-Oct-2020
Latin America
Market Research
K453-01-00-00-00
AU02030-LA-MT_24651
As the global automotive industry moves towards the development of fully autonomous vehicles and envisions a future without road accidents, the Latin American automotive market is making significant advances in the introduction of new advanced driving assistance features. Many Latin American countries have some of the most severe road fatality figures in the developing world and thus the region presents enormous opportunities for the introduction of new technologies that can help reduce those figures.
This study explores the different trends that are influencing the strategies that OEMs in Latin America are adopting to introduce advanced driving assistive systems (ADAS) features in their vehicle portfolios across multiple vehicle segments and selected countries in the region (Argentina, Brazil, Chile, Colombia, and Peru). Some of the trends discussed in the study include the impact of local regulations on vehicle safety and homologation standards, such as Brazil’s “Rota 2030” roadmap for enhancing vehicle safety and efficiency. The study also discusses the different OEM’s product strategies in terms of ADAS adoption across multiple segments and benchmarks each OEM’s strategy, competitive positioning, and portfolio offerings to identify those that are more advanced and ahead in the region. The OEM scope covers the 2019-2020 catalogs for 13 volume OEMs (Ford, GM, VW, Peugeot, Renault, Toyota, Honda, Hyundai, Mitsubishi, Fiat, Jeep, Nissan, and KIA). Finally, the study provides a vision towards 2025 of the respective OEMs’ tentative ADAS portfolios for the region and highlights key strategic imperatives for a competitive ADAS product strategy.
Key Issues Addressed
- What is the current automotive ADAS offering scenario in the South American vehicle market?
- How are new safety homologation regulations across South American markets impacting OEMs’ ADAS feature offering strategies?
- Which OEMs are leading in terms of introducing ADAS features in the region and across which vehicle segments?
- How are OEMs coping with these trends and the changing environment? How are they defining a strategy for the region towards 2025?
- What are some of the best practices and strategic imperatives in this market? Which ones will make a competitive difference towards 2025?
Author: Martín Singla
Executive Summary—Key Findings
Key Attributes Impacting Standard and Advanced Vehicle Features
LATAM Transformational Shifts and Trends impacting ADAS Features
On the Road Towards Autonomous Driving
Advanced Automotive Features—Forecast to 2025
Advanced Automotive Features—Forecast to 2025 (continued)
Research Scope
Research Aim, Objectives, and Methodology
Key Questions this Study will Answer
Vehicle Segmentation
Trend 1—Fast Moving “Must-have” Features & Market Differentiators
Trend 2—Impact of New Regulations in Automotive Features
Trend 2— Impact of New Regulations in Automotive Features (continued)
Trend 3—LATAM Market Structure & Homologation Standards
Trend 4—Cascading Technologies Driving Feature Competitiveness
Trend 5—Simplified Trim Options for Safety + ADAS
Trend 6—On the Road Towards Semi-autonomous Driving
Volume OEMs’ ADAS Feature Strategy Benchmarking
Volume OEMs’ ADAS Feature Strategy Benchmarking (continued)
Volume OEMs’ ADAS Feature Strategy Benchmarking (continued)
Volume OEM Competitive Positioning—Basic Segment
Volume OEM Competitive Positioning—Compact Segment
Volume OEM Competitive Positioning—Mid-size & Luxury Segment
Volume OEM Competitive Positioning—A/C SUV Segment
Volume OEM Competitive Positioning—D/F SUVs Segment
Volume OEM Competitive Positioning—Pickups
Volume OEM Competitive Positioning—MPV Segment
Volume OEM Competitive Positioning—Vans
Feature Selection Strategy and Process in LATAM
OEM Strategies Influencing Feature Selection in LATAM
OEM Strategies Influencing Feature Selection in LATAM (continued)
OEM Strategies Influencing Feature Selection in LATAM (continued)
OEM Strategies Influencing Feature Selection in LATAM (continued)
OEM Strategies Influencing Feature Selection in LATAM (continued)
Advanced Automotive Features—Forecast to 2025
Advanced Automotive Features—Forecast to 2025 (continued)
Growth Opportunities
Strategic Imperatives for Success and Growth
The Last Word—3 Big Predictions
Legal Disclaimer
Acronyms and Abbreviations
Market Engineering Methodology
List of Exhibits
List of Exhibits (continued)
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