Analysis of the Advanced Driving Assistance System (ADAS) Market in North America

Collision-prevention Functions Hold Potential of Fourfold Revenue Growth by 2020

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The automotive industry is currently focusing on sensor and vision-based solutions capable of minimising errors caused through driver input in speed zones. Current technologies are confined to premium segments, mainly due to cost effectiveness and public acceptance. But with the onset of legislative measures mandating some of the ADAS applications, an array of opportunities are expected for automotive manufacturers with possible fourfold market growth in the next 7 years. This study covers extensively the current market via data collected from all the major suppliers, OEMs, and NHTSA (and similar legislative bodies); it includes forecasts on the ADAS market through 2020.

Table of Contents

Executive SummaryExecutive Summary—Key FindingsExecutive Summary—Market Engineering MeasurementsExecutive Summary—Competitive Positioning of Key ParticipantsExecutive Summary—Total Unit Shipment ForecastExecutive Summary—Key Conclusions and Future OutlookExecutive Summary—Associated MultimediaResearch Scope, Objectives, Background, and MethodologyResearch ScopeResearch Aims and ObjectivesKey Questions This Study Will AnswerResearch BackgroundResearch MethodologyKey OEM/participant Groups Compared in this StudyDefinitions and SegmentationProduct/System SegmentationADAS DefinitionsADAS Definitions (continued)Vehicle Segmentation Market OverviewADAS Roadmap—BSD, LDW, and NV ADAS Roadmap—ACC, PA, and FCWADAS Legislation Overview Outlook for Key Functionalities for ADASMega Trends and Industry Convergence ImplicationsImpact of Top 3 Mega Trends on ADAS MarketExternal Challenges: Drivers and Restraints—Total ADAS MarketDrivers and RestraintsADAS Market DriversDrivers ExplainedADAS Market RestraintsRestraints ExplainedForecast and Trends—Total ADAS MarketMarket Engineering MeasurementsTotal ADAS Market—ACC Unit Shipment Scenario AnalysisTotal ADAS Market—LDW Unit Shipment Scenario AnalysisTotal ADAS Market—BSD Unit Shipment Scenario AnalysisTotal ADAS Market—FCW Unit Shipment Scenario AnalysisTotal ADAS Market—NV Unit Shipment Scenario AnalysisTotal ADAS Market—PA Unit Shipment Scenario AnalysisForecast Scenario Assumptions to 2020ADAS Market Total Revenue ForecastUnit Shipment and Revenue Forecast DiscussionADAS Market—Total Unit Shipment ForecastMarket Breakdown by OEMs—DiscussionPricing Trend and ForecastTotal ADAS Market—ACC Pricing Trends and ForecastTotal ADAS Market—LDW Pricing Trends and ForecastTotal ADAS Market—BSD Pricing Trends and ForecastTotal ADAS Market—FCW Pricing Trends and ForecastTotal ADAS Market—NV Pricing Trends and ForecastTotal ADAS Market—PA Pricing Trends and ForecastPricing Trends and Forecast DiscussionMarket Share and Competitive Analysis—Total ADAS MarketCompetitive EnvironmentCompetitive Analysis—ACC Market ShareCompetitive Analysis—LDW Market ShareCompetitive Analysis—FCW Market ShareCompetitive Analysis—BSD Market ShareCompetitive Analysis—NV Market ShareCompetitive Analysis—PA Market ShareCompetitive Factors and AssessmentADAS Vehicle Segment BreakdownTotal ADAS Market—ACC Market Breakdown by Vehicle Segments and OEMsTotal ADAS Market—LDW Market Breakdown by Vehicle Segments and OEMsTotal ADAS Market—BSD Market Breakdown by Vehicle Segments and OEMsTotal ADAS Market—FCW Market Breakdown by Vehicle Segments and OEMsTotal ADAS Market—NV Market Breakdown by Vehicle Segments and OEMsTotal ADAS Market—PA Market Breakdown by Vehicle Segments and OEMsMarket Breakdown by Vehicle SegmentsMarket Breakdown by Vehicle SegmentsSegment—Future OutlookValue Chain AnalysisValue Chain AnalysisOEM ProfilesBMW GroupDaimler Group Fiat-Chrysler Group Audi—VW GroupVW GroupVolvo GroupFord GroupGM GroupSupplier ProfileAutoliv—Company ProfileAutoliv—AnalysisBosch—Company ProfileBosch—AnalysisContinental—Company ProfileContinental—AnalysisDelphi—Company ProfileDelphi—AnalysisDenso—Company ProfileDenso—AnalysisHELLA—Company ProfileHELLA—AnalysisTRW—Company ProfileTRW—AnalysisValeo—Company ProfileValeo—SWOT AnalysisConclusions and Future OutlookKey Conclusions and Future OutlookThe Last Word—3 Big PredictionsLegal DisclaimerAppendixLearn More—Next StepsRelevant ResearchMarket Engineering Methodology




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