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A Return to Growth as Businesses Adapt to and Shape the New Normal
14-Dec-2022
Europe
Market Research
K741-01-00-00-00
TE04125-EU-MT_27259
This study provides an in-depth analysis of the European hosted IP telephony and UCaaS market, including a forecast of installed users, average prices and provider revenue until 2028. The study discusses the impact of the COVID-19 epidemic on businesses and users, and the effects of economic hardship on services adoption and provider growth strategies. Furthermore, this study provides market share and competitor analyses, as well as highlights important regional and country trends. Finally, the study identifies key growth opportunities for providers delivering hosted IP telephony, UCaaS and other cloud services in European markets. UCaaS user and revenue growth will normalise throughout the forecast period following a spike in adoption in 2021 caused by pent-up demand amid the pandemic year of 2020. Growth will also be attributed to the need to address high levels of hybrid work and evolving business models. There exist considerable growth opportunities for service providers operating in the European markets. Hosted IP telephony and UCaaS providers can enhance their existing solutions with new features and capabilities, launch new offerings, expand into new customer segments or new geographic markets, develop more creative service bundles or integrate their communications and collaboration solutions with third-party software and services to address new and unique use cases. However, an economic recession and an overall tough economic climate due to inflation, high energy costs and hampered supply chains will cause churn in the installed base and a delay in new projects. Furthermore, businesses with heightened security and compliance requirements or complex customization and integration needs may continue to choose premises-based solutions as they offer superior performance on these criteria. Concerns about compliance and control have also heightened owing to the war in Ukraine. In the near term, traction by country and sub-region will be determined by the degree to which each country has been impacted by the COVID-19 epidemic, economic strife and supply chain issues. All European markets will continue to grow in terms of both installed users and revenue. This study provides technology developers, service providers, resellers and other market participants with important information to navigate the tough economic climate in the short term and identify key growth opportunities in the long term.
Author: Robert Arnold
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the European UCaaS Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Scope of Analysis
Scope and Market Definitions
Scope and Market Definitions (continued)
Scope and Market Definitions (continued)
Scope and Market Definitions (continued)
Scope and Market Definitions (continued)
Scope and Market Definitions (continued)
Key Competitors
Key Growth Metrics
Growth Drivers for the UCaaS Market
Growth Restraints for the UCaaS Market
Forecast Assumptions
Forecast Assumptions (continued)
Organizations’ Cloud Migration Plans
Enterprise Telephony/Business Call-control Environment Trends
Installed Users and Revenue Forecast—Total UCaaS Market
Net New User Forecast—Total UCaaS Market
Installed Users Forecast by Region—Total UCaaS Market
Installed Users and Revenue Forecast Analysis—Total UCaaS Market
Installed Users and Revenue Forecast Analysis—Total UCaaS Market (continued)
Installed Users and Revenue Forecast Analysis—Total UCaaS Market (continued)
Pricing Trends and Forecast—Total UCaaS Market
Pricing Trends and Forecast Analysis—Total UCaaS Market
Pricing Trends and Forecast Analysis—Total UCaaS Market (continued)
Pricing Trends and Forecast Analysis—Total UCaaS Market (continued)
Pricing Trends and Forecast Analysis—Total UCaaS Market (continued)
Pricing Trends and Forecast Analysis—Total UCaaS Market (continued)
Demand Analysis
Demand Analysis Discussion
User Penetration by Region
Demand Analysis—Penetration by Region
Percent Installed Users by Customer Size
Demand Analysis—Penetration by Customer Size
Desktop and Mobile Soft Clients and Native Mobile Dialer Penetration of Installed Users
Demand Analysis—Soft Clients, Meetings and Chat
Monthly Average Cloud PBX/UCAAS Price Trends
Preferred Cloud PBX/UCaaS Packaging
Preferred Way to Purchase Calling Plans for Cloud PBX/UCaaS
Competitive Environment
Service Provider Market Share Analysis by Installed Users—Total UCaaS Market
Service Provider Market Share Analysis by Installed Users—Total UCaaS Market (continued)
Competitive Dynamics
Platform Vendor Market Share Analysis by Installed Users—Total UCaaS Market
Important PBX Features in Cloud PBX Solution/Provider Selection
Important Capabilities in Cloud Communications Provider Selection
Importance of a Fully Integrated UCaaS Solution
Importance of Purchasing Tangential Capabilities from the Same Provider
Growth Opportunity 1: Contact Centre
Growth Opportunity 1: Contact Centre (continued)
Growth Opportunity 2: Mobile-first UCaaS
Growth Opportunity 2: Mobile-first UCaaS (continued)
Growth Opportunity 3: Advanced Collaboration
Growth Opportunity 3: Advanced Collaboration (continued)
Growth Opportunity 4: International Expansion
Growth Opportunity 4: International Expansion (continued)
Growth Opportunity 5: Vertical Strategies and Frontliner Focus
Growth Opportunity 5: Vertical Strategies and Frontliner Focus (continued)
Growth Opportunity 6: Microsoft Teams Calling Enablement Services
Growth Opportunity 6: Microsoft Teams Calling Enablement Services (continued)
Competitors Included in “Other”
Your Next Steps
Why Frost, Why Now?
List of Exhibits
List of Exhibits (continued)
Legal Disclaimer
List of Figures
- Total UCaaS Market: Key Growth Metrics, Europe, 2021
- Total UCaaS Market: Growth Drivers, Europe, 2022–2028
- Total UCaaS Market: Growth Restraints, Europe, 2022–2028
- Solutions Deployment as a Cloud Service, Europe, 2021-2023
- Present Environment, Europe, 2021
- Most Likely Future Environment, Europe, 2025
- Change, 2021–2025
- Total UCaaS Market: Installed Users and Revenue Forecast, Europe, 2020–2028
- Total UCaaS Market: Net New User Forecast, Europe, 2020–2028
- Total UCaaS Market: Installed Users by Region, Europe, 2020–2028
- Total UCaaS Market: Average Price Forecast, Europe, 2020–2028
- Total UCaaS Market: Market Penetration, Europe, 2020–2028
- Total UCaaS Market: Installed User Penetration of the Addressable Market by Region, Europe, 2020–2028
- Total UCaaS Market: Percent Installed Users by Customer Size, Europe, 2021
- Total UCaaS Market: Percent Installed Users with Desktop Soft Clients, Europe, 2021
- Total UCaaS Market: Percent Installed Users with Mobile Soft Clients and Native Mobile Dialers, Europe, 2021
- Monthly Average Price Per User–Paying, Europe, 2021
- Monthly Average Price Per User–Willing to Pay, Europe, 2021
- Preference to Purchase Cloud PBX/UCaaS, Europe, 2021
- Preference to Purchase Calling Plans for Cloud PBX/UCaaS, Europe, 2021
- Total UCaaS Market: Percent Share of Installed Users, Europe, 2021
- Total UCaaS Market: Percent Installed Users by Platform Vendor, Europe, 2021
- Importance of Enterprise Telephony/PBX Features, Europe, 2021
- Importance of Cloud Communications Provider Capabilities, Europe, 2021
- Importance of Fully Integrated UCaaS Solution That Also Includes Messaging and Meetings, Europe, 2021
- Importance of Purchasing Tangential Capabilities from the Same Provider, Europe, 2021
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| Deliverable Type | Market Research |
|---|---|
| Author | Rob Arnold |
| Industries | Telecom |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | Europe UCaaS Market Growth |
| Keyword 2 | European UCaaS Market |
| Keyword 3 | UCaaS Market Trends |
| List of Charts and Figures | Total UCaaS Market: Key Growth Metrics, Europe, 2021~ Total UCaaS Market: Growth Drivers, Europe, 2022–2028~ Total UCaaS Market: Growth Restraints, Europe, 2022–2028~ Solutions Deployment as a Cloud Service, Europe, 2021-2023~ Present Environment, Europe, 2021~ Most Likely Future Environment, Europe, 2025~ Change, 2021–2025~ Total UCaaS Market: Installed Users and Revenue Forecast, Europe, 2020–2028~ Total UCaaS Market: Net New User Forecast, Europe, 2020–2028~ Total UCaaS Market: Installed Users by Region, Europe, 2020–2028~ Total UCaaS Market: Average Price Forecast, Europe, 2020–2028~ Total UCaaS Market: Market Penetration, Europe, 2020–2028~ Total UCaaS Market: Installed User Penetration of the Addressable Market by Region, Europe, 2020–2028~ Total UCaaS Market: Percent Installed Users by Customer Size, Europe, 2021~ Total UCaaS Market: Percent Installed Users with Desktop Soft Clients, Europe, 2021~ Total UCaaS Market: Percent Installed Users with Mobile Soft Clients and Native Mobile Dialers, Europe, 2021~ Monthly Average Price Per User–Paying, Europe, 2021~ Monthly Average Price Per User–Willing to Pay, Europe, 2021~ Preference to Purchase Cloud PBX/UCaaS, Europe, 2021~ Preference to Purchase Calling Plans for Cloud PBX/UCaaS, Europe, 2021~ Total UCaaS Market: Percent Share of Installed Users, Europe, 2021~ Total UCaaS Market: Percent Installed Users by Platform Vendor, Europe, 2021~ Importance of Enterprise Telephony/PBX Features, Europe, 2021~ Importance of Cloud Communications Provider Capabilities, Europe, 2021~ Importance of Fully Integrated UCaaS Solution That Also Includes Messaging and Meetings, Europe, 2021~ Importance of Purchasing Tangential Capabilities from the Same Provider, Europe, 2021~ |
| Podcast | No |
| WIP Number | K741-01-00-00-00 |
Analysis of the European UCaaS Market—Forecast to 2028
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