Analysis of the European UCaaS Market—Forecast to 2028

Analysis of the European UCaaS Market—Forecast to 2028 Updated Research Available

A Return to Growth as Businesses Adapt to and Shape the New Normal

RELEASE DATE
14-Dec-2022
REGION
Europe
Research Code: K741-01-00-00-00
SKU: TE04125-EU-MT_27259
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Description

This study provides an in-depth analysis of the European hosted IP telephony and UCaaS market, including a forecast of installed users, average prices and provider revenue until 2028. The study discusses the impact of the COVID-19 epidemic on businesses and users, and the effects of economic hardship on services adoption and provider growth strategies. Furthermore, this study provides market share and competitor analyses, as well as highlights important regional and country trends. Finally, the study identifies key growth opportunities for providers delivering hosted IP telephony, UCaaS and other cloud services in European markets. UCaaS user and revenue growth will normalise throughout the forecast period following a spike in adoption in 2021 caused by pent-up demand amid the pandemic year of 2020. Growth will also be attributed to the need to address high levels of hybrid work and evolving business models. There exist considerable growth opportunities for service providers operating in the European markets. Hosted IP telephony and UCaaS providers can enhance their existing solutions with new features and capabilities, launch new offerings, expand into new customer segments or new geographic markets, develop more creative service bundles or integrate their communications and collaboration solutions with third-party software and services to address new and unique use cases. However, an economic recession and an overall tough economic climate due to inflation, high energy costs and hampered supply chains will cause churn in the installed base and a delay in new projects. Furthermore, businesses with heightened security and compliance requirements or complex customization and integration needs may continue to choose premises-based solutions as they offer superior performance on these criteria. Concerns about compliance and control have also heightened owing to the war in Ukraine. In the near term, traction by country and sub-region will be determined by the degree to which each country has been impacted by the COVID-19 epidemic, economic strife and supply chain issues. All European markets will continue to grow in terms of both installed users and revenue. This study provides technology developers, service providers, resellers and other market participants with important information to navigate the tough economic climate in the short term and identify key growth opportunities in the long term.

Author: Robert Arnold

RESEARCH: INFOGRAPHIC

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Table of Contents

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on the European UCaaS Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Scope of Analysis

Scope and Market Definitions

Scope and Market Definitions (continued)

Scope and Market Definitions (continued)

Scope and Market Definitions (continued)

Scope and Market Definitions (continued)

Scope and Market Definitions (continued)

Key Competitors

Key Growth Metrics

Growth Drivers for the UCaaS Market

Growth Restraints for the UCaaS Market

Forecast Assumptions

Forecast Assumptions (continued)

Organizations’ Cloud Migration Plans

Enterprise Telephony/Business Call-control Environment Trends

Installed Users and Revenue Forecast—Total UCaaS Market

Net New User Forecast—Total UCaaS Market

Installed Users Forecast by Region—Total UCaaS Market

Installed Users and Revenue Forecast Analysis—Total UCaaS Market

Installed Users and Revenue Forecast Analysis—Total UCaaS Market (continued)

Installed Users and Revenue Forecast Analysis—Total UCaaS Market (continued)

Pricing Trends and Forecast—Total UCaaS Market

Pricing Trends and Forecast Analysis—Total UCaaS Market

Pricing Trends and Forecast Analysis—Total UCaaS Market (continued)

Pricing Trends and Forecast Analysis—Total UCaaS Market (continued)

Pricing Trends and Forecast Analysis—Total UCaaS Market (continued)

Pricing Trends and Forecast Analysis—Total UCaaS Market (continued)

Demand Analysis

Demand Analysis Discussion

User Penetration by Region

Demand Analysis—Penetration by Region

Percent Installed Users by Customer Size

Demand Analysis—Penetration by Customer Size

Desktop and Mobile Soft Clients and Native Mobile Dialer Penetration of Installed Users

Demand Analysis—Soft Clients, Meetings and Chat

Monthly Average Cloud PBX/UCAAS Price Trends

Preferred Cloud PBX/UCaaS Packaging

Preferred Way to Purchase Calling Plans for Cloud PBX/UCaaS

Competitive Environment

Service Provider Market Share Analysis by Installed Users—Total UCaaS Market

Service Provider Market Share Analysis by Installed Users—Total UCaaS Market (continued)

Competitive Dynamics

Platform Vendor Market Share Analysis by Installed Users—Total UCaaS Market

Important PBX Features in Cloud PBX Solution/Provider Selection

Important Capabilities in Cloud Communications Provider Selection

Importance of a Fully Integrated UCaaS Solution

Importance of Purchasing Tangential Capabilities from the Same Provider

Growth Opportunity 1: Contact Centre

Growth Opportunity 1: Contact Centre (continued)

Growth Opportunity 2: Mobile-first UCaaS

Growth Opportunity 2: Mobile-first UCaaS (continued)

Growth Opportunity 3: Advanced Collaboration

Growth Opportunity 3: Advanced Collaboration (continued)

Growth Opportunity 4: International Expansion

Growth Opportunity 4: International Expansion (continued)

Growth Opportunity 5: Vertical Strategies and Frontliner Focus

Growth Opportunity 5: Vertical Strategies and Frontliner Focus (continued)

Growth Opportunity 6: Microsoft Teams Calling Enablement Services

Growth Opportunity 6: Microsoft Teams Calling Enablement Services (continued)

Competitors Included in “Other”

Your Next Steps

Why Frost, Why Now?

List of Exhibits

List of Exhibits (continued)

Legal Disclaimer

This study provides an in-depth analysis of the European hosted IP telephony and UCaaS market, including a forecast of installed users, average prices and provider revenue until 2028. The study discusses the impact of the COVID-19 epidemic on businesses and users, and the effects of economic hardship on services adoption and provider growth strategies. Furthermore, this study provides market share and competitor analyses, as well as highlights important regional and country trends. Finally, the study identifies key growth opportunities for providers delivering hosted IP telephony, UCaaS and other cloud services in European markets. UCaaS user and revenue growth will normalise throughout the forecast period following a spike in adoption in 2021 caused by pent-up demand amid the pandemic year of 2020. Growth will also be attributed to the need to address high levels of hybrid work and evolving business models. There exist considerable growth opportunities for service providers operating in the European markets. Hosted IP telephony and UCaaS providers can enhance their existing solutions with new features and capabilities, launch new offerings, expand into new customer segments or new geographic markets, develop more creative service bundles or integrate their communications and collaboration solutions with third-party software and services to address new and unique use cases. However, an economic recession and an overall tough economic climate due to inflation, high energy costs and hampered supply chains will cause churn in the installed base and a delay in new projects. Furthermore, businesses with heightened security and compliance requirements or complex customization and integration needs may continue to choose premises-based solutions as they offer superior performance on these criteria. Concerns about compliance and control have also heightened owing to the war in Ukraine. In the near term, traction by country and sub-region will be determined by the degree to which each country has been impacted by the COVID-19 epidemic, economic strife and supply chain issues. All European markets will continue to grow in terms of both installed users and revenue. This study provides technology developers, service providers, resellers and other market participants with important information to navigate the tough economic climate in the short term and identify key growth opportunities in the long term. Author: Robert Arnold
More Information
Author Rob Arnold
Industries Telecom
No Index No
Is Prebook No
Keyword 1 Europe UCaaS Market Growth
Keyword 2 European UCaaS Market
Keyword 3 UCaaS Market Trends
Podcast No
WIP Number K741-01-00-00-00