Search results for: 'analysis ad cell'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

The Frost Radar™ for the demand-side platform (DSP) market assesses providers offering software solutions that enable advertisers and agencies to plan, buy, measure, execute, and optimize their global advertising initiatives. These platforms act as advertising demand aggregators that permit the acquisition of ad inventory from media supply sources,...

Across industries, organizations find themselves in need of transforming their legacy networking and security infrastructure to better support both a hybrid workforce and increased use of cloud-based services. Added to this need is the challenge of achieving optimal operational efficiency due to the discrete networking and security tools in their I...

AI holds the potential to deliver significant benefits for economies and societies—from enabling new business models and driving operational efficiencies to the provision of accurate predictive outcomes. As AI promises to create immense value, organizations have started adopting it. However, the deployment of AI is a journey as organizations st...

11 Jan 2017  |  North America  |  Market Research

Vulnerability Management (VM)—Global Market Analysis

Adding Actionable Intelligence to Network Scan Technology

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A vulnerability assessment (VA) runs a script of known vulnerabilities against an endpoint. Vulnerability management (VM) is the formal reporting and prioritization of what is found after the scan. In 2016, VM vendors achieved $768.3 million in licenses, appliances, and related services; representing an improvement of 13.4% over 2015. VM vendors a...

30 Apr 2021  |  North America  |  Market Research

Sentiment Analysis Tools are Redefining the Global Voice of the Customer (VoC) Market

Sentiment Analysis Enhances Business Intelligence and Opens Up Extraordinary Opportunities to Improve the Customer Experience

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Well-established businesses receive massive amounts of feedback every day, and this is obtained through eCommerce platforms, customer support calls, emails, social media platforms, bots, and chats. This presents companies with a substantial opportunity to collect large amounts of customer data and enhance market intelligence. Voice of the custome...

Southeast Asia is an important data center colocation services market in Asia-Pacific. The market will continue to grow with the increasing implementation of digital transformation initiatives. Global, regional, and local service providers expansions in new markets, the rising hyperscale demand, and commitment toward sustainability drive market gr...

Insurtech risk assessment and analytics has grown because of the digitization of the insurance industry and the demand for online insurance products and secure data management. Companies in this segment leverage artificial intelligence (AI), machine learning (ML), and big data analytics to provide insurers with more accurate and actionable risk...

This study presents trend opportunity profiles highlighting emerging trends driven by advanced and futuristic technologies. It explores opportunities across pivotal sectors, including healthcare, aerospace and defense, industrial, mobility, business and financial services, FMCG, energy and environment, security, and retail. The study outlines trans...