Search results for: 'gnss tracking ad synchronisation'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

Mobile asset tracking (MAT) is one of the top-growing categories among today's more complex mobile enterprise solutions. Mobile asset tracking is transforming into mobile asset management, as customer needs become more sophisticated and as sensor data and analytics become more critical to business success in verticals such as construction, energy e...

Sensing technologies are increasingly impacting consumer electronics, driven by the increasing trend toward connectivity among individuals and devices. This phenomenon is contributing to a proliferation of information enabled by less expensive, low-power, smaller, more ubiquitous sensors that can be embedded in a plethora of devices or applications...

The Frost Radar™ for the demand-side platform (DSP) market assesses providers offering software solutions that enable advertisers and agencies to plan, buy, measure, execute, and optimize their global advertising initiatives. These platforms act as advertising demand aggregators that permit the acquisition of ad inventory from media supply sources,...

Traceability services based on blockchain technology are transforming transparency, security, and efficiency in supply chains across various industries, including food, agriculture, pharmaceuticals, and luxury products. By utilizing decentralized ledgers, smart contracts, and devices that capture data with the Internet of Things (IoT), these platfo...

The Internet of Things (IoT) extends Internet connectivity beyond traditional devices such as desktop and laptop computers, smartphones, and tablets, to other devices that use embedded technology to communicate and interact over the Internet. IoT means that everyday physical objects, from vehicles to manufacturing equipment to hotel coffee makers a...

26 Oct 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Advertising Growth Opportunities

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

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The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops. The increased use of next-generation a...

The multipurpose, multidimensional modern office featuring hybrid work, open offices, shared workspaces, and hot desking is here. To support today’s digital workers, businesses are designing modern meeting spaces. The emergence of the video-first enterprise has led to a growing demand for simple, affordable, and instant audio-video meetings and con...

11 Jan 2017  |  North America  |  Market Research

Vulnerability Management (VM)—Global Market Analysis

Adding Actionable Intelligence to Network Scan Technology

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A vulnerability assessment (VA) runs a script of known vulnerabilities against an endpoint. Vulnerability management (VM) is the formal reporting and prioritization of what is found after the scan. In 2016, VM vendors achieved $768.3 million in licenses, appliances, and related services; representing an improvement of 13.4% over 2015. VM vendors a...