Search results for: 'measurement ad instrumentation'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

Enterprise AI adoption has accelerated, but visibility into how AI is actually used, governed, and valued inside organizations remains limited. Traditional adoption metrics—such as license counts or surface‑level usage statistics—no longer reflect AI’s real contribution to productivity, risk management, and business performance. As AI shifts decisi...

Quantum sensing is transitioning from laboratory research to industrial deployment, driven by the need for ultra-precise, reliable measurement in high-impact sectors such as healthcare, defense, and advanced manufacturing. This shift reflects a broader move from controlled, research-grade environments toward scalable, field-ready systems that meet ...

The Frost Radar™ for the demand-side platform (DSP) market assesses providers offering software solutions that enable advertisers and agencies to plan, buy, measure, execute, and optimize their global advertising initiatives. These platforms act as advertising demand aggregators that permit the acquisition of ad inventory from media supply sources,...

The multipurpose, multidimensional modern office featuring hybrid work, open offices, shared workspaces, and hot desking is here. To support today’s digital workers, businesses are designing modern meeting spaces. The emergence of the video-first enterprise has led to a growing demand for simple, affordable, and instant audio-video meetings and con...

10 Mar 2017  |  Asia Pacific  |  Market Research

Asia-Pacific Cloud Computing Services Market Analysis, Forecast to 2022

Strong Uptake of Managed Cloud Services Bundled with Value-added Offerings Unlocks Growth Opportunities for Service Providers

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The demand for managed cloud and professional services has been increasing, especially in countries with a mature cloud landscape such as Japan. This arises due to complex Big Data and workloads such as enterprise resource planning (ERP) being increasingly migrated to cloud platforms. The expansion of open source technologies, as well as advances i...

11 Jan 2017  |  North America  |  Market Research

Vulnerability Management (VM)—Global Market Analysis

Adding Actionable Intelligence to Network Scan Technology

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A vulnerability assessment (VA) runs a script of known vulnerabilities against an endpoint. Vulnerability management (VM) is the formal reporting and prioritization of what is found after the scan. In 2016, VM vendors achieved $768.3 million in licenses, appliances, and related services; representing an improvement of 13.4% over 2015. VM vendors a...

Organizations recognize the importance of customer experience (CX) but face difficulty in service delivery. Striving for excellence in CX is a strategic component of every organization s sustained business growth as they realize the significance of delivering superior CX as a competitive differentiator. Delivering good CX is complex, with customers...

26 Oct 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Advertising Growth Opportunities

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

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The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops. The increased use of next-generation a...