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Although the telecoms landscape in APAC has changed a lot since the onset of the COVID-19 pandemic, data as a key driver of traffic and 5G monetization as the industry’s biggest bottleneck remain important trends impacting the industry. As 5G enterprise develops, enhanced mobile broadband (eMBB) is expected to continue to impact the mobile operator...

26 Oct 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Mobile Advertising Growth Opportunities

Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth

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The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops. The increased use of next-generation a...

A new generation of private 5G networks is emerging to address critical wireless communication requirements. A private 5G network can be defined as a cordless and seamless local area network that makes use of 5G technologies to build a network with dedicated bandwidth and infrastructure. This will help support enterprise connectivity needs. New di...

This research service focuses on leading telco providers that offer comprehensive DIA service offerings in the APAC market. Leading service providers offer various types of DIA services across the region. These service providers have strengthened their service offerings over the years by adding several functionalities and enhancing customer experie...

20 Jul 2022  |  Asia Pacific  |  Market Research

Asia-Pacific Fixed Broadband Growth Opportunities

Transformative Mega Trends Drive the Growth of Fixed Broadband in Asia-Pacific

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Remote working and online learning have transformed the fixed broadband market in Asia-Pacific. These market trends drove up usage of high-data- and high-bandwidth-intensive applications, such as telecommuting, video conferencing and streaming, which increased the demand for high-speed and reliable internet connectivity. However, the growing adopti...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

Existing 3G/4G networks may not be able to handle the advanced technologies in use in smart cities. 5G can act as an enabler of smart nations as it can provide the necessary technological support that can boost the efficiency of select smart city projects. Smart city ecosystem applications can support the business case for 5G and drive the growth o...

This report looks at the market dynamics of the International Data Services Market in Asia Pacific (APAC). Wrought with challenges, impending market consolidation & excess capacities in bandwidth on most major international routes, the price war persists. This invariably leads to dwindling bottom lines that could potentially threaten business profi...

13 May 2021  |  Asia Pacific  |  Market Research

Japan B2B Payment Services Voice of Customer, 2021

Emerging Technology Adoption and Strategic Partnerships Set to Unlock Growth Opportunities

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The Japanese government encourages a shift toward cashless through initiatives such as the tax rebate program and open banking law reform. As the proportion of customers using cashless transactions rises, businesses increasingly seek solutions to complement their B2B2C needs. A staggering 55% and 70% of companies received payments today are from co...